Case Scenario

You are the Director of Marketing for a toy manufacturer in the United States. You currently have five
people on your team: you, a department administrator, two graphic designers, and a web designer.
You are bringing on three new employees to your five-person team: an assistant director to focus
on global marketing, a social media coordinator, and an administrative assistant. Think through what
you will need to do to onboard these three new people.
Fill out the following information for each of your new employees, creating a point for each thing you
need to do or think about. Write at least three points for each employee for each question, though
more are welcome.

Assistant Director of Marketing

What do I need to know about this person?
1. Experience from previous work (if any)
2. Strengths and Weaknesses
3. Knowledge in Marketing
Who does this person need to meet with?
1. Human Resource Department
2. Superiors
3. Marketing Team
How can my team be involved with the onboarding?
1. Orientation
2. Assist with Training
3. Performance Review
What does this person need to know from me right now?
1. Management Style
2. Benefits to be provided
3. Organization culture and tradition
What else should I consider?
1. Inquiries and questions
2. Addressing Company policies
3. Work support

Social Media Coordinator

What do I need to know about this person?
1. Experience from previous work (if any)
2. Expertise in different variety of social media
3. Capabilities in editing and content creation
Who does this person need to meet with?
1. Human Resource Department
2. Superiors
3. Marketing Team
How can my team be involved with the onboarding?
1. Orientation
2. Assist with Training
3. Performance Review
What does this person need to know from me right now?
1. Management Style
2. Benefits to be provided
3. Organization culture and tradition
What else should I consider?
1. Inquiries and questions
2. Addressing Company policies
3. Work support

Administrative Assistant
What do I need to know about this person?
1. Experience from previous work (if any)
2. Time Management and Organizational skills
3. Ability for social communication
Who does this person need to meet with?
1. Human Resource Department
2. Superiors
3. Marketing Team
How can my team be involved with the onboarding?
1. Orientation
2. Assist with Training
3. Performance Review
What does this person need to know from me right now?
1. Management Style
2. Benefits to be provided
3. Organization culture and tradition
What else should I consider?
1. Inquiries and questions
2. Addressing Company policies
3. Work support