Nama : Lailatul Fitri

NIM : 120310229001
Tugas : Pertemuan 3

No Title Author Date Method Variables

1 Entrepreneurship YeoryiosStamboulis,
education impact on AchilleasBarlas
student attitudes
2 The Impact Of Digital Warner
Transformation On The NicoWiegand,
Retailing Value Chain Imschloss
8-Jul-2014 Quantitative Factors affecting
Method : Survey entrepreneurship:
Sample : 169 students of University of Economic, Psychological,
Thessaly that attended entrepreneurship Social, Environmental,
education program. Demographic,
Instruments: Questionnaire that was used
was based on the adapted instrument of
Karhunen, Ledyaeva, Gustafsson-Pesonen,
Mochnikova, and Vasilenko (2008). The
questionnaire consisted of four groups of
questions. All questions were answered with
the use of a 5 point Likert type scale.
Reinartz, 11 –dec-2018 “increasing diffusion of
Monika Quantitative branded-product
Method : Survey platforms including
Sample :We focus our entire discussion on connected devices
the impact on the traditional stationary retail and online retail platforms
trade(i.e., brick-and-mortar stores). is shifting this authority to
Instruments: new players”.
a survey based on a questionnaire designed
to While traditional store labels participate
in that shift via multichannel strategies, a
significant chunk of the trade
goes to new players, most notably Amazon
 (Keyes, 2018). In 2017, Amazon accounted
for approximately 4% of the entire US retail
volume (Thomas, 2017). As Oliver Samwer,
CEO of Rocket Internet, put it, “Stores only
existed because the Internet hadn't been
invented.”
3 Political Brand Harsandaldeepkaur & 11 -Agu 2020 Quantitative Factors effecting
Endorsers, Political seerat Method : Survey political Brand :
Brand Preference, And Marketing,communication
Political Brand Equity Sample: The questionnaire was administered implications political
to the 870 voters of Punjab and NCR Delhi. parties.
As per Hair et al. (2007), a sample size of 30
responses per each item was deemed
appropriate for analysis.

Instruments:
A survey instrument in the form of
questionnaire was designed for the
collection of data. The questionnaires were
distributed in the selected cities of Punjab
and metro NCR Delhi. The statements in the
questionnaire were related to party X, and
voters were asked to name party X. The
voters named BharatiyaJanta Party (BJP),
Indian National Congress (INC), AamAdmi
Party (AAP) and ShiromaniAkali Dal (SAD)
in the questionnaire and answered the
queries in the questionnaire with respect to
these parties.
4 Customer perceived Saifeddin Alimamy & Accepted February 20,
value through quality Samer Al-Imamy 2021 Quantitative The importance of
augmented reality customer attitudes in
experiences in retail: Method: Survey the service experience
The mediating effect of and how they can
customer attitudes Sample: collected 286 participants from potentially affect the
survey data that passed. Consists of customer's perceived
participants aged 18-50 years. value.
Instruments:

1. for data collection is done online

where . Participants are asked to
download the IKEA PLACE AR App and
use the app for 10-15 minutes.

2. using Amazon Mechanical Turk

(Mturk) to collect data because the results
have been shown to be of equivalent
quality to traditional online and offline
data collection methods (Buhrmester,
Kwang, and Gosling 2011).

3. To test the model and hypothesis, a

confirmatory factor analysis (CFA) was
performed using AMOS version 21. CFA
is a strong statistical method used to test
the hypothesis between the observed
variables and the latent variables.