FMCG- Others Branded Packaged Foods Businesses (Staples & Meals; Snacks; Dairy & Beverag

(in Rs. Crores)

2022 2021 2020
Total Revenue 59101.09 48151.26 46323.72
FMCG- Others Revenue 15964.75 14708.64 12813.73
Results 923.22 823.73 423.05
Assets 11444 11405.18 8694.53
Liabilities 2273 2534.32 2133.61
~Segment profit % before interest and taxes 5.78% 5.60% 3.30%
Snacks; Dairy & Beverages; Biscuits & Cakes; Chocolates, Coffee & Confectionery); Education and Stationery Products; Personal Care Prod
Products; Personal Care Products; Safety Matches and Agarbattis; Apparel.
 BEVERAGES INDUSTR
(in INR cr.)
Juices and Fruit Beverages 2018 2019 2020
Market Size1 2500 2837.5 3220.5625
ITC's share1 175 218.75 273.4375
% share 7.000% 8.750% 8.490%
EBIT2 9.0276394442

Flavored Milk 2018 2019 2020

Market Size3
ITC's share
% share
EBIT2

Beverages 2018 2019 2020

ITC's share
EBIT

1 https://economictimes.indiatimes.com/industry/cons-products/food/itc-aims-10-12-market-shar
Share in 2018 stands at 7%
2 Assumed profit grows by 2 basis points, 4 basis points, and 5 basis points respectively in 2023, 20
3 https://www.imarcgroup.com/flavoured-milk-market-india
4 Assuming ITC has a 6% market share in flavored milk market in 2021. Aiming 15% market share b
GES INDUSTRY
2021 2022 2023 2024 2025 2026 2027
3655.3384375 4148.8091266 4708.8983586 5344.5996371 6066.1205881 6885.0468675 7814.5281946
341.796875 427.24609375 534.05761719 667.57202148 834.46502686 1043.0812836 1303.8516045
9.351% 10.298% 11.341% 12.491% 13.756% 15.150% 16.685%
19.141697658 24.707066423 30.975341797 38.986206055 49.149990082 62.063336372 78.752636909

2021 2022 2023 2024 2025 2026 2027

3320 4183.532 5271.6686732 6642.8296951 8370.6296988 10547.830483 13291.321192
199.2 315.62238821 500.08781093 792.36400201 1255.460937 1989.2147552 3151.8108016
6.00% 7.54% 9.49% 11.93% 15.00% 18.86% 23.71%
11.155825148 18.252017804 1.0586170327 46.274057718 73.946649188 118.35827793 190.36937242

2021 2022 2023 2024 2025 2026 2027

6975.3384375 8332.3411266 9980.5670318 11987.429332 14436.750287 17432.877351 21105.849387
30.297522806 42.959084227 32.03395883 85.260263772 123.09663927 180.4216143 269.12200933

aims-10-12-market-share-in-packed-juice-segment-by-next-year/articleshow/63712841.cms?from=mdr

respectively in 2023, 2024, 2025 over the previous year and grows at 6 points thereafter

ing 15% market share by 2025, CAGR- 25.74%

Beverages ITC's share EBIT
2018 0 0.00
2019 0 0.00
2020 0 0.00
2021 6975.3384375 30.30
2022 8332.3411266 42.96
2023 9980.5670318 32.03
2024 11987.429332 85.26
2025 14436.750287 123.10
2026 17432.877351 180.42
2027 21105.849387 269.12
 Supermarket's Estimation
Number of supermarkets in India 1
435,000
No. of customers visiting on a day on average 2 130
Number of people visiting all supermat's daily on an avergae 56,550,000
Percentage of people that will purchase our product (1-2%) 1.5%
Number of people purchasing our product (units) 848250
Average purchase price per unit (Rupees) 36
Sales Units per day
Customer purchases one unit 848,250
Current Montly Revenue 916,110,000
Sales promotion strategies Incremental Sales (%)

Promotional Assets (display fixtures, banner Ads, display racks) 3-5%

Salesperson (store placements, distributor reps, performance incentives) 5-6%

Convenience Stores
Average number of conenience stores in India 3
157
Average number of units sold per distributor in a day 5
Average purchase price per unit (Rupees) 36
Sales Units per day
785
Total retailer purchases 847,800

Sales promotion strategies

Salesperson (store placements, distributor reps, performance incentives) 5-6%

Food Courts in Malls Estimation

Number of malls in India4 253
No. of customers visiting on a day on average 5 15000
Number of people visiting all malls daily on an avergae 3,795,000
Percentage of people that will purchase our product (1-2%) 1.5%
Number of people purchasing our product (units) 56925
Average purchase price per unit (Rupees) 36
Sales Units per day
Customer purchases one unit 56,925
Current Montly Revenue 61,479,000
Sales promotion strategies Incremental Sales (%)

Promotional Assets (display fixtures, banner Ads, display racks) 3-5%

Salesperson (store placements, distributor reps, performance incentives) 5-6%

Pharmacies
Number of pharmacies in India 6 800,000
No. of customers visiting on a day on average 7 200
Number of people visiting all pharmacies daily on an avergae 160,000,000
Percentage of people that will purchase our product (1-2%) 1.5%
Number of people purchasing our product (units) 2400000
Average purchase price per unit (Rupees) 36
Sales Units per day
Customer purchases one unit 2,400,000
Current Montly Revenue 2,592,000,000
Sales promotion strategies Incremental Sales (%)

Promotional Assets (shelf space, banner ads) 3-5%

1.https://www.easyleadz.com/lists/List-of-Supermarkets-in-
India#:~:text=There%20are%20more%20than
%20435%2C000,supermarkets%20in%20the%20United%20States.
2. https://retail.economictimes.indiatimes.com/news/food-
entertainment/grocery/consumers-footfall-increase-average-basket-value-
goes-up-at-retail-stores-in-lockdown-3-0/75797083
3. https://www.globalconveniencestorefocus.co.uk/features/india-market-report-convenience-retail-in-the-worlds-second-m

4. https://www.statista.com/statistics/1211876/india-number-of-
shopping-malls/#:~:text=In%202018%2C%20there%20were%20253,major
%20metropolitan%20areas%20of%20India.

5. https://www.indiaretailing.com/2021/04/04/shopping-centre/survey-
malls-report-higher-conversion-beauty-athleisure-jewellery-watches-top-
tier-ii-sales/#:~:text=Going%20by%20the%20survey%20results,footfall
%20of%20over%2010%2C000%20people.

6. https://www.statista.com/statistics/1027563/india-retail-pharma-
market-size/#:~:text=With%20over%20800%20thousand
%20pharmacies,the%20dominant%20medical%20distribution%20channels.
7. Estimate
 Revenue per day Revenues per month
30,537,000 916,110,000

Incremental Revenue Incremental Profits (5%)

36,644,400 1,832,220
109,933,200 5,496,660

Revenue per day Revenues per month

28,260 847,800

Incremental Revenue Incremental Profits (5%)

46,629 2,331

Revenue per day Revenues per month

2,049,300 61,479,000

Incremental Revenue Incremental Profits (5%)

2,459,160 122,958
7,377,480 368,874
 Revenue per day Revenues per month
86,400,000 2,592,000,000

Incremental Revenue Incremental Profits (5%)

103,680,000 5,184,000

e-retail-in-the-worlds-second-most-populous-country/#:~:text=Currently%20there%20are%20157%20In,fuel%20filling%20stations%20acr
uel%20filling%20stations%20across%20India.