Professional Documents
Culture Documents
ASSESSMENT
TASKS
Contents
Introduction 4
Assessment Task 1: Knowledge questions 5
Assessment Task 1: Checklist 8
Assessment Task 2: Project 10
Assessment Task 2: Checklist 15
Final results record 19
BSBOPS505
BSBOPS505 Manage organisational customer service Student Assessment Tasks
Student declaration
This declaration must be completed in full by the student and submitted with all assessment responses.
☒ I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
☒ I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process documented in the QIBA VET Student Plagiarism and Cheating Policy.
☒ I have correctly referenced all resources and reference texts throughout these assessment tasks.
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Introduction
The assessment tasks for BSBOPS505 Manage organisational customer service are outlined in the
assessment plan below. These tasks have been designed to help you demonstrate the skills and
knowledge that you have learnt during your course.
Please ensure that you read the instructions provided with these tasks carefully. You should also
follow the advice provided in the Business Works Student User Guide. The Student User Guide
provides important information for you relating to completing assessment successfully.
For you to be assessed as competent, you must successfully complete two assessment
tasks:
Assessment Task 2: Project – You must work through a range of activities and
complete a project portfolio.
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i Assessment information
Ensure that you:
comply with the due date for assessment which your assessor will provide. This
date is also set up in QIBA’s LMS
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Questions
Provide answers to all of the questions below (in blue font):
1. Explain the purpose of the Australian Consumer Law and how it protects consumers’ rights.
The Australian Consumer Law creates customer assurances, which are customer rights. These
contain the right to a repair, replacement, or repayment, as well as damages and loss
compensation and the capability to cease a malfunctioning service. When individuals buy items
and services in Australia, individual get automatic guarantees that they will operate and do what
the individual asked for under the Australian Consumer Law. The individual has consumer rights
if an individual buy something that isn't right. The purpose is that under Australian Consumer
Law if a product or service fails to meet a consumer promise, the buyer has the right to request a
repair, replacement, or refund. Whether they are entitled to a remedy depends on the severity of
the problem (Australian Competition and consumer commission, 2021).
2. Outline the consumer guarantees that apply for both products and services under the
Australian Consumer Law.
Following are the customer guarantees that apply for both goods and services underneath the
Australian Consumer Law.
2. The product will be designed for a certain purpose and must perform all of the functions
that would be expected of it.
4. When there is no agreed-upon end date, services shall be delivered within a reasonable
time.
5. Services must be suitable for the purpose or produce the outcomes that you and the
company agreed on.
6. Services will be delivered with reasonable care, skill, or technical expertise, and all
essential precautions will be taken to prevent loss and damage (Queensland
Government, 2021).
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3. Products on sale.
4. Explain why it is unlawful for a retailer to display a sign to say that no refunds are provided.
Signs that say "no refunds" are illegal because they imply that a return is impossible in any case
- even if there is an issue with the goods or service, such as a defect or a lack of due care and
competence. When anything they bought has a severe flaw, buyers generally have the right to a
return. By claiming to have a "no refund" policy or displaying a "no refund" sign, stores cannot
take away this right. This also applies to the refund and return policies of an online store. In
addition to Australian consumer laws, protects consumers' rights in connection to the actions or
behaviour of businesses or sellers in relation to goods or services offered for sale to consumers.
These rights include the right to request a refund, and a seller, such as a shop, has no legal
obligation to prohibit a customer from requesting a refund when it is deemed acceptable. When a
product or service fails to meet its expectations, the retailer or manufacturer must take
responsibility.
5. Discuss whether consumers are legally entitled to a refund or replacement if they change their
mind when buying a product or service.
If a consumer just changes their mind about a good, a store is often not required to provide a
refund or replacement. A customer is only entitled to a refund or replacement under Australian
Consumer Law if there is a severe issue with a product enclosed by consumer guarantees. As a
result, under Australian Consumer Law, if the product or service is defective in any way or is
unsuccessful to satisfy that which it ought to as delivered for in the law, then the consumer has
the right to request a replacement or refund (Consumer Affairs Victoria, 2021).
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Each organization has a method for dealing with complaints, which we call the organization's
grievances approach and plan, and there are some aims that are common to all businesses.
Both clients and friends' workers can benefit from these principles. The goal of this agreement is
to ensure that:
7. List at least two benefits of an effective complaint-handling system for businesses and
consumers and the standard steps that you would use to effectively deal with a customer
complaint.
Benefits
It can resolve issues called by dissatisfied person in a cost effective and timely manner
b. It can polish the reputation of the company and help consumers gain confidence in the
administrative processes of the company
Standard Steps
a. Greet the customer and tell them to narrate the problem softly b. Listen to what the customer
has to say patiently and carefully c. Understand the customer problem and write down if required
d. Repeat what the customer said and ensure that’s exactly what he/she has said e. Give
him/her explanation f. Apologize to him/her and ensure that the problem will be resolved g. Take
immediate actions
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Service Standards
Service standards a combination or a set of policies, procedures and expectations that a
company adopts with regard to its customers. These standards include all the contact point that
a customer has with the company. These standards decide how you want your customers too
feel and experience when they have interaction and transaction with you. Customers revisit you
and buy goods and services from you based on the previous experience and expectations and
emotions developed by it.
Importance
a. Help company in comparing its services with the market and improve accordingly b. Ensure
that maximum number of customers are satisfied c. Create positive brand perception and
positive brand image d. Bring back customers e. Turn potential customers into loyal customers
Examples
a. A manager makes it mandatory for the staff to greet the customers as soon as they enter the
restaurant, guide them to the table they preference and provide them the menu within a minute
they sit. b. A manager makes it mandatory for each staff member to ask the customers if they
have a minute for the feedback. If the customers allow, provide them with a questionnaire or any
other tool where the customers can share their experience and feelings. Thank the customers
once they complete.
9. Explain why a company committed to best practice customer services may choose to measure
its service standards.
Consumers, future customers, staff, and management of a business all benefit from measuring
service standards. They assist in defining what a customer can expect as well as reminding
management and employees of the task and responsibilities they confront. A company dedicated
to providing best-in-class customer service may opt to monitor service standards to analyze its
progress and take corrective action if they are not achieved. Hence measuring service standards
plays an important role for a company to develop long-term customer connections by improving
consumer interaction and engagement. Company sales and service teams may collaborate
more closely,
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Public relations is an effective way to communicate your products or services to the audience in
marketing communication. When you use PR, the customers can relate to recognize and relate
to their needs and wants associated with products and services which is difficult or may be
impossible in selling your product directly. The PR strategy features public figures and media
which the audience is already following which helps marketing communication clearer, better
and more effective which is difficult otherwise. PR is used in marketing communication because
it:
Creates interest among consumers
Builds awareness about the product/service
Provides the product/service information
Creates and boosts demand
Creates brand image
11. Describe five methods through which a company can promote its products.
Influencer Marketing
Contact a social media influencer and ask them to promote your product as they have a huge
following.
b. social media
Using social media is an effective way to promote your brand as people are more engaged in
social media activities. Run campaigns, ads, and contests to engage more and more people.
c. Advertise
Advertise your product on TV, radio, newspaper, magazines, and billboards to let people know
about the existence of your product.
d. Sales Promotion
Put discounts and bundle promotions, use coupons, offer free samples and demonstrations so
that the product demand is increased
Send personalized emails and text messages to the customers on their cell phones, tablets or
any other gadget
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The most potent technique in public relations is word of mouth. Customer service also
contributes to customer loyalty, a competitive advantage, and the ability to continue in the
company. When a firm provides horrible service, a client meticulously chronicles it online,
sparking a firestorm. Customer loyalty and purchases toward a brand increase when a firm
meets its service requirements. Customer trust and loyalty, which are crucial characteristics for a
long-term commercial connection with customers those benefits both the firm and the customer,
maybe built and maintained through public trust. Poor customer service, on the other hand,
leads to a loss of trust and loyalty, which can lead to a loss of customers and, as a result, a
decrease in business
One of the most important aspects of effective customer service is quickness, especially when a
client has a time-sensitive requirement. Customers will feel more at rest realizing that the firm
has noticed them, and the overall process will flow more efficiently as a result of providing them
with the prompt answer they require.
Knowing your consumers' interests and requirements is the first step toward creating great
experiences. Personalization is something that customers adore. Remember your customers'
names and prior talks by getting to know them. Make a note of what was said earlier if necessary
so you may refer back to it the next time you meet.
When it arises to offering good customer service, attitude is vital, and having a optimistic attitude
goes a long way. Negative client encounters may be turned into great ones with the appropriate
mindset. This will make the customer happy and maintain a long-term relationship.
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If the business is available online, a negative customer care experience may be extremely
damaging to the brand. Angry consumers frequently take to their keyboards to air their
grievances online, whether through a poor review, an outraged remark on digital websites, or
anything else. With the rise of social media and online commerce, it is clear that even one
disgruntled consumer may harm a company's brand. That one nasty remark, post, photo proof,
or any combination of these would be enough to harm a firm and cause it to lose money. If a firm
fails to manage this one disgruntled client, he or she may become vengeful and embark on a
rampage, destroying your image as a ‘mission.' No corporation should ever underestimate the
harm that a single dissatisfied client can cause; it is quite easy to persuade others that the
company and its service are horrible.
15. Explain the importance of understanding customer behaviour and two techniques that can be
used to analyse customer behaviour.
Segment Customers
Your customers have vast characteristics as they belong to different demographics. Segment
and categorize them based on their demographics such as age, origin, gender, interest and
occupation. This way, you will be able to analyse the behaviour of customers belonging to each
group with same interests easily.
Now that you have categorized customers, identify what each segment is looking for in your
business, what benefits they seek and how your business is fulfilling their needs. But, it is
important to look into your products or services only. There can be external factors as well that
influence their behaviour.
16. Explain three research methods that a business could use to find out about customer needs.
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Surveys
Consumer behaviour surveys are a low cost and convenient technique where individual
customers are asked to write or talk about their feelings, experiences, emotions, opinions,
thoughts and motivation in the form of a set of questions towards your brand. All these factors
are used by marketers to analyse the consumer behaviour.
Focus Groups
Consumer focus groups is a relatively effective method as a group of consumers are asked to
narrate experiences and stories themselves. There are open ended questions that reduces the
chances of missing information from the consumer’s end. Consumers engage in a conversation
while marketers can easily observe their non-verbal gestures and body language.
Ethnographic Studies
In ethnographic studies, marketers observe the consumer behaviour in real, natural and not
made-up scenarios and environment such as shopping at a store or mall. They observe at what
time they shop, how much time they take, which products attract them, how they wear etc. This
study helps marketers understand and analyse customer behaviour based on factors that
customers don’t express themselves.
17. Explain the importance of monitoring complaints, including how keeping records of complaints
can help the organisation better its customer service approach.
Keeping Records
Keeping the records of consumer complaints are important as they help marketers in a.
Detecting the patterns of complaints over time b. Employee training to minimize or prevent
complaints c. Managing relationship with the customers d. Keeping a record to take a legal
action when required
Monitoring
Monitoring customer complaints are important because they help in a. Formulating new policies
that are more effective b. Observing those areas where improvement is required c. Creating and
maintaining strong relationship with the customers d. Introducing new products and services that
better the consumer needs
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18. Explain the purpose of a Customer Relationship Manager (CRM) and how it can help
organisations manage and improve their customer service information and relationships.
CRM is a system that allows businesses to manage their interactions with current and potential
customers. CRM helps businesses by streamlining forms, creating customer connections,
facilitating deals, improving customer service, and increasing benefits. An individual, usually
referring to the CRM framework, which is used to contact the Board of Directors, also works with
executives and efficiency. The primary goal of a CRM is to enhance business relationships. The
following are some of the options available to the company in order to manage and improve
customer service data and relationships:
19. Identify two strategies that an organisation can use to gather feedback from its customers.
The following are two ways that a company might utilize to get feedback from its customers
On your website, include customer feedback forms. Please send a critical email in any case.
Clients who have any inquiries or complaints can send them to us via e-mail. This would be the
most effective method of criticism.
Get Live Chat Session Feedback You can ask for input after the meeting has been concluded, in
addition to email overviews and reviews that are delivered once you finish the dialogue at the
Client Service Gateway. These may or may not be the primary investigations into the visit's
experience. This motivates you to assess the viability of your talk-promotion team. Furthermore,
if the consumer has an unfavourable reaction, successful activities might help you win the
client's trust.
20. Social media is a powerful tool. Explain how an organisation can use it to monitor and manage
customer service relationships.
In today's world, social media is an indispensable marketing tool. It's not only for posting images
or bulletins; leveraging online life for customer service can help you take your company to the
next level. However, you must utilize it wisely; if your online networking proximity isn't managed
properly, it can damage your image and drive away potential paying clients. Organizations can
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utilize web-based life to monitor and monitor client support interactions from a variety of
perspectives.
Here are two more methods for monitoring, managing, and introducing approaches to improve
customer service relationships:
A great client care group is the first step in improving your client support. If the
organization's administration has to be strengthened, it must hire and train individuals
with the necessary expertise.
Furthermore, while hiring people for a client care group, you should seek for persons
that have the necessary abilities. Similarly, schedule educational meetings every now
and then for them to improve their skills.
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BSBOPS505 Manage organisational customer service Student Assessment Tasks
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
Question 11
Question 12
Question 13
Question 14
Question 15
Question 16
Question 17
Question 18
Question 19
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Question 20
Question 21
Assessor signature:
Date:
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BSBOPS505 Manage organisational customer service Student Assessment Tasks
I Assessment information
comply with the due date for assessment which your assessor will provide. This
date is also set up in QIBA’s LMS
adhere with your RTO’s submission guidelines – submit to LMS by the date
provided
include your name, unit code and assessment name, in the filename of all
documents submitted to LMS
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BSBOPS505 Manage organisational customer service Student Assessment Tasks
Activities
Complete the following activities:
This project requires you establish, develop, support, monitor and assess customer
service in an organisation.
You will identify complex customer service problems (and the related business
system issues) associated with one product/service/program and then apply
customer service principles to rectify one of the problems/issues.
Vocational education and training is all about gaining and developing practical skills
that are industry relevant and that can help you to succeed in your chosen career.
For this reason, we are giving you the choice to base this project on your own
business, one you work in or a familiar with, or you can use the case study
provided. This will mean that you are applying your knowledge and skills in a
relevant, practical and meaningful way to your own situation!
o a business plan
you should also have sufficient data to monitor and evaluate customer service.
You will need to communicate with people who are part of a team responsible for
customer service. Your communication may be either directly with actual staff
members or fellow students/your assessor can play the roles of relevant
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2. Preparation
Make sure you are familiar with the organisation you are basing this assessment on
and have read through the necessary background information. For the case study
business, this is all of the documents included in the Simulation Pack. If it’s your
own business or a business where you are working or are familiar with, have your
business or case study approved by your assessor.
Choose an appropriate risk management process or project and complete Page 4
of your Project Portfolio for this unit.
Read through the requirements of Section 1, 2 and 3 of your Project Portfolio.
provide a brief overview of the business you are basing this assessment on
identify and evaluate customer service against best practice models and
standards.
identify problems and related system issues that include complex and non-
routine difficulties.
Make sure you have answered all questions in Section 1. Submit to your assessor
for review via QIBA’s LMS/Moodle.
You are also required to attach certain documents as part of your evidence –
review the documents you need to attach as outlined in Section 1 of the Project
Portfolio and make sure you attach these when you submit this section.
You will use the work done in this section to deliver quality customer service.
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describe at least two customer service goals to meet the customer service
requirements and product/service/program targets
integrate customer service goals and requirements into the existing business
plan
meet with other staff members (at least two) who are responsible for customer
service and associated with your identified problems and issues. Depending
on your business and chosen problem and system issue, you may need to
meet separately with individuals and groups. At the meeting:
o describe the problem and system issue.
Make sure you foster a team environment and consider the needs of a diverse
group of people (e.g. cultural or language differences). Your audience should
include at least one area of diversity. Use listening and questioning techniques to
obtain feedback and confirm understanding.
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experienced by customers
o support staff members.
Make sure you have answered all questions in Section 2. Submit to your assessor
for review via QIBA’s LMS/Moodle.
You are also required to attach certain documents as part of your evidence –
review the documents you need to attach as outlined in Section 2 of the Project
Portfolio and make sure you attach these when you submit this section.
You will use the work done in this section of the Portfolio to monitor and assess
customer service.
Make sure you have completed all sections of your Project Portfolio, answered all
questions, provided enough detail as indicated and proofread for spelling and
grammar as necessary. Remember to submit all necessary attachments as
indicated via QIBA’s LMS/Moodle.
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Completed
successfully? Comments
describing one
product/service/program you will
focus on for the assessment
(including mathematical information
about associated targets).
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o specific problems or
complaints and their
experience with individual
customer service
representatives
o manage feedback according to
the business systems.
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system issue
o explain the goals, customer
service requirements and
product/service/program
targets
o explain the changes to the
business plan and customer
service policy and procedures
(make sure the meeting
attendees have a copy of the
new procedures)
o obtain feedback from the staff,
considering their experience
and strengths
o discuss, adapt and agree on
how the
product/service/program will be
delivered in future to meet
customer service requirements
o foster a team environment
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delivering their
product/service/program to meet
customer requirements (according
to your adapted business plan,
customer service policies and
procedures and improved customer
service delivery).
Assessor signature:
Date:
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Date
Result
Assessor Feedback
I hereby certify that this student has been assessed by me and that the assessment has been
carried out according to the required assessment procedures.
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