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Product Manager:
A product manager is a person who investigates, selects, and develops products for an organization, performing the activities of product management.
We have tried our level best in describing organizational hierarchy & roles of product manager in their respective companies. Below mentioned are the companies which we have targeted: 1) 2) 3) 4) Telecomm : Idea & MTS Pharmaceutical: Epsilon & Claris Life Science FMCG: Balaji&Samrat Industries: Ceat&Arvind Mills
IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007. Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded a subscriber base of over 93.75 mn as of 31st May 2011. It became a pan-India integrated GSM operator covering the entire telephony landscape of the country, and expanded its NLD and ILD operations in FY 2010. During the year, Idea increased its revenue market share by over 1%, despite stiff tariff war in the market.
Telecommunications 1995 Santacruz East, Mumbai, India[1] Kumar Mangalam Birla (Chairman
General manager
Zonal Manager
Area Manager
Assistant Manager
Distributors
Manitoba Telecom Services Inc. MTS , formerly Manitoba Telephone System, is the primary telecommunications carrier in the Canadianprovince of Manitoba and the fourth largest telecommunications provider in Canadawith 7000 employees. It provides local and long-distance phone services, television service, Internet service and wireless services including digital PCS, cellular, and paging.
Industry Founded
Telecommunications 1908
Key people
General manager
Zonal Head
Deputy Manager
Channel Manager
Roles of Product Manager in MTS: As MTS is a late entrant in the market so it really need some innovative & creative strategies to survive cut throat competition in the market. Product manager of MTS plays crucial role in implementing various strategies which suppress competitors in the market.
Following are the roles played by MTS Product Manager. y y y y y y y He upgrades the existing product, to make it unique and to differentiate from the other products in market He forecasts consumption pattern by going through sales. He checks competitors activities so that his product dont gets killed by competitors product. He Create the marketing plan including methods for customer acquisition as well as customer retention He analysis competitive and promotional activities. He develops pricing strategies Work closely with sales and marketing team, also guides them.