Professional Documents
Culture Documents
hul was sitting in his office, on a Friday morning, with the TOI in his hand. He was
plating if his Zonal Head of Sales of North, Ashish Arora would also turn in with a game
ng performance this year, by notching up the highest share of National Annual Dealer
ance Bonus, for the third year in a row. The winning amount this year, was a whopping
Rs. 8.0 crores which was duly ratified by the Board.
t the 4 zones, North Zone was in fact one of the laggards in the company Atomic
es Pvt Ltd. (ASPL) until around 3 years ago. The company was involved in the
acture and sale of branded soyabean nuggets. However, after Rahul joined the
any about 5 years ago, as VP-Sales, he has been trying to push his strategy of
llowing a combination of vigorously supporting promising dealers and also
neously knocking off contracts of non-performing dealers. Rahul believed "Sabka
abka Unnati" is the mantra to success. Knocking off contracts was never an easy
tion by any means, but a careful and bold implementation of the same, enabled
ne turn the tide in their favor for these past three years. And according to Rahul,
t zone-wise results seem to have again pointed to the same growth. Data on the
ise sales performance of the company's 181 dealers across 4 Zones is given in
Table 1 on the next worksheet.
ke the North zone, the other three Zones also tried their hand with Rahul's measures.
r their understanding of their own markets, the growing dealer power at local levels &
vailing contexts lead to differential kinds of results and interpretations. In this context,
le it was natural for dealers to still expect rewards based only on their actual sales
ance (irrespective of prevailing concerns, or scope of growth in the future), it was their
eption of strengths, weaknesses in terms of sales performance, versus the perception of
oss Rahul on these aspects, which often stood in the way, particularly when it came to
dividing annual bonuses.
l kept thinking hard on the potential outcome while distributing the bonus. He kept
g how he will confront his ZSM's as he announces the scheme for distribution of Annual
s he was certain Ashish from North Zone will again be the reckoning for a large share.
r he also did not rule out the possibility of his other 3 ZSM's strongly voicing their views
s sharing, based on their own 'idea' of performance. To settle all this, Rahul called his 4
ZSM's over to Mumbai for a meeting this Monday June 27th.