Professional Documents
Culture Documents
________________________
A Proposal
Presented to
SCHOOL/UNIVERSITY
Tacloban City
_______________________
In Partial Fulfilment
INSERT DEGREE
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June 2022
CHAPTER I
INTRODUCTION
sector has also several attempts already. Corporations are seen as an important
Most of the business sustainability researchers try to build a unique and the
best sustainability evaluation model without much deep research of what colleague
researchers have created already and how his or her own model differs or is similar
to the ones already used. This brings a problem of doing the same thing many times
created and try to improve on them. Thus, the aim of this review is to build a general
corporate sustainability: what tools are used, what models are suggested, what
mathematical or logical procedures are suggested to execute this process, with the
focus on the selected hospitality and tourism establishments in Tacloban, Leyte. The
review with a historical perspective should also bring some insights on how did the
proposed sustainability evaluation models change over time. Another benefit of such
research would be for the reviewer and the other readers to build a general
understanding of what models have already been created and used in empirical
studies, so the author in his or her own research could use one or several of the
core business strategy while pursuing continuing growth which makes a range of
vein the Intercontinental Hotel Group (2013, webpage) reports ‘we are committed to
same time commitments to sustainability are often couched within the idiom of
In Tacloban, one of the focal areas of the local government is tourism and
hospitality, and the government has taken very keen interest in developing it on a
bigger scale. The strategy has been developed with sustainability on the focus.
(UNWTO) is "Tourism that takes full account of its current and future economic,
social and environmental impacts, addressing the needs of visitors, the industry, the
personal reflections on sustainability within the hospitality and tourism industry and
as such its aim is to stimulate, challenge and provoke debate and discussion rather
within the hospitality industry. The paper includes an outline discussion of the origins
interest in corporate sustainability within the business world and an outline of the
scope and flavour of research on sustainability in both the general business and
sets of issues the authors believe the hospitality industry needs to address in
and has a bearing on the economic growth of the country (Osman & Sentosa, 2013).
The tourism and hospitality industry has outperformed the manufacturing, retail,
hospitality industry to the Gross Domestic Product (GDP) in most of the countries is
quite significant.
Nevertheless, there has been growing pressure from stakeholders, such as
medium-sized enterprises (SMEs) and family businesses (FBs) of the hospitality and
tourism sector to be more sustainable and socially responsible in their activities. The
increasing concerns about the environment and social problems have led to many
enterprises adopting new operational and legal strategies. Emerging values and
tourism is important for the overall development of Tacloban, Leyte. This is because
the growth of the hospitality industry may be detrimental to the maintenance of the
ecosystem and biodiversity in the form of loss of wildlife and rare species, habitat
loss, environmental degradation which can disturb the social wellbeing of the
industry especially in the context of the Philippines, it is surprising to note that not
in the form of empirical studies. There is a need to have a detailed study about how
the employees in hospitality and tourism in Tacloban, Leyte respond to the context of
taken by the Tacloban local government, the focus should be directed towards the
sustainability?
Theoretical Framework
large corporations like companies from oil industry or big pollutants. Then,
Scheme). In addition, those corporations that wanted to go one step beyond had the
our planet.
Sustainability. Thereby, relevant stakeholders and, derived from this, possible target
groups, and their demands and needs should be identified and prioritized. Only by
the measure. Additionally, the objectives and overall contents of the measure in
orientation on the identified stakeholder demands, and the intended effort and extent
must be defined.
The second aspect is the evaluation of the impact on the stakeholders out of
the perspective of corporate sustainability, and thereby the impact on the company’s
value creation. In addition, as far as the measure is repeated and implemented long-
Conceptual Framework
measure from the preliminary analysis to the outcome. The focus of this framework
is not the exhaustive and detailed explanation of all relevant steps, but the
of the paper will only be an accurate representation of the selected hospitality and
tourism establishments in the specified locale. The research participants were only
Leyte.
Due to limited resources and the ongoing COVID19 pandemic in the
Philippines, the researchers will not able to survey the entire hospitality and tourism
health issues, the researchers have decided to limit the sample to 50 participants,
in business operations like saving resources such as energy, water, and other
materials input. Moreover, the study may also suggests best practices that can be
establishments in Tacloban, Leyte. This may also inform them on their compliance to
Definition of Terms
environmental causes.
that enable the achievement of financial, social, and ecological goals, with an
impact inside and outside of the organization and over a long-term time”.
function is to attract visitors for the purpose of enhancing the local economy
threshold.
CHAPTER II
sustainable development in the 21st century and corporate sustainability in its three
authors, this transition was already shown in their book, when stating that “strategic
managers” know that most of the decisions they make can potentially affect the
natural balance, and here lies the change in thought concerning the relationship
between economic activity and sustainability. Stead and Stead (2008) also
that without corporate support, society will not achieve sustainable development as
so organisations face this question more and more. Following this line of thought, the
concept of sustainable strategy was introduced (Stead and Stead, 2008), which
threats, as the environmental dimension can provide relevant benefits, despite being
subject to some criticism. Based on the premises underlying the concept of business
Stead, 2008).
also be defined, i.e., sustainable development. Historically, this concept has been
that satisfies the needs of the present without jeopardizing the capacity for future
generations to also satisfy theirs (here, three basic principles were defined
In this context, recent decades have seen numerous efforts to integrate the
flexibility, which should involve all stakeholders and be in line with a long-term
strategic view (Chua and Chrisman, 2018). It was shown that the importance of
organisations adapting their strategies to the triple bottom line, while considering the
particularities of the business, organisational culture and their own resources so that
much of the early work had a strong environmental emphasis it has increasingly
the business case for corporate sustainability; supply chain management (e.g.
Seuring et. al. 2008); innovation (e. g. Boons and Ludeke-Freund 2013)
2011); leadership (e.g. Jones et. al. 2014); human resource management (e. g.
Jackson et. al .2011); and management information systems (e.g. Dao et. al. 2011).
A range of research has also been undertaken across the extractive industries
(e.g. Franks et.al. 2010), in the manufacturing and service sectors generally (e. g.
(e.g. on manufacturing Egilmez et. al (2013); on health care, (Pammolli et. al. 2011);
on retailing, (Jones. et. al. 2011); and on the global hotel industry, (Jones et. al.
2014).
Income from hospitality has influence on the income of local residents and in
turn the income of the local residents has influence on the tourism sustainability
(Paci & Marrocu, 2013). This is because hospitality industry promotes travel and
tourism, has a direct contribution to the GDP, employment, and also indirect impact
lot of income is generated by hospitality through hotels, travel agents, airlines and
other passenger transport services, as well as the activities of restaurant and leisure
industries that deal directly with tourists, which directly adds to the GDP of the
opportunities and there is an opportunity for the national citizens to have a priority on
receive much more widespread attention and currency especially from the 1980’s
Union for Conservation of Nature and Natural Resources 1980) and ‘Our Common
of spatial and temporal scales. These concerns include continuing population growth
and urbanisation and the pressures this is putting on natural resource consumption
and food supplies; climate change; growing levels of pollution; the loss of natural
habitats; and water stress and the increasing scarcity of water resources in some
areas of the world. In theory the concept of sustainability has become increasingly
namely ‘development that meets the needs of the present without compromising the
contested meanings.
CHAPTER III
METHODOLOGY
Research Design
The study will utilize a systematic type of sampling technique. Email and
websites (if available, Facebook, and Google Mail. To reach the goal of at least 30
random selection of hospitality and business staff in the selected establishments had
the survey sent to them through Google Mail (Gmail). At the end of the survey three-
Research Locale
results. This population was chosen due to their increase in company knowledge and
Research Instruments
level related to sustainability. Sixteen current practice questions were designed to fit
All questions were close-ended to allow for easier quantitative interpretation of the
results. Key terms were thoroughly defined before the survey questions began.
answered: the age of the responder, his or her education, and the geographical area
at which his or her company operated. Each respondent also had the choice to write
down the name of his or her company. However, this information was not required
for the completion of the survey. The geographical area, at which a company
operated, and the total number of employees later proved to be contributing factors
as to what practices a responder’s company incorporated. Figure 3.1 shows the flow
of activities needed in order to conduct the survey and to ensure a sufficient amount
of data was collected. This process will help yield more accurate results.
Figure 3.1 Data Collection Process
Sampling
information was obtained through the Internet. Much of this information came from
the establishments' websites (if available), Google Mail, Facebook and other various
social media networks. The final contact list will consist of a wide variety of
operation. By using a diverse sample set, the results more accurately resembled the
tourism industry.
her company, were targeted. This targeting occurred by analyzing each employee’s
job title. The sample size depended solely on the response rate of the survey. Based
on research adequacy and time feasibility, 30 responses from a wide variety of the
each company, and the location at which it operates. This included: statewide,
regional, national, and international. Each subject had the option to identify the
Before the survey will be administered, the questions were validated. Content
validation was completed using the face validity method. According to Sekaran
(2000), face validity ensures that items intended to measure a concept do appear to
measure that concept. Two graduate students performed face validation and
provided feedback as to how the survey could be written and structured to better
ability of measuring the intended concept and collecting accurate and measurable
data were realized through this process. The face validity method was chosen due to
questions. The professors in research and sustainability know how to ensure that
Statistical Treatment
through the use of Microsoft Excel. Microsoft Excel has the ability to analyze data
through statistical testing. Using this tool will also improve the accuracy/validity of the
data and results because there is no need to transcribe data. Many human errors
can occur when a researcher has to transcribe data. Microsoft Excel will assist in the
documentation of findings and the creation of graphs and tables. These graphs and
tables also helped in better understanding the results. Detailed descriptions were
used to display the results of the study. Finally, discussion and conclusions will be
generated after the data will be analyzed and the findings documented.
BIBLIOGRAPHY
SURVEY EMAIL
Greetings!
participate in the very short survey we have created which should take you no more
than 5 minutes to complete. The intent of this survey is to better understand the use
of sustainability practices in logistics. When the results are being collected, any
identifying information will be removed. There will be no way to trace responses back
to a specific person. We ask that you provide the name of your company for
graduate degree.
Best Regards,
APPENDIX B
The information you provide in this survey will be kept anonymous to maintain your
privacy. Please answer all the questions to the best of your knowledge and provid
the company for which you work. The name of your company will not be published; it
o 18-24 o 46-52
o 25-29 o 53-65
o 30-36 o 65 or older
o 37-45
(OPTIONAL) ____________________
owned?
o Publicly owned o Privately owned
o 1-500 o 1001-1500
o 501-1000 o 1501-2000
ensure you have answered ALL questions before submitting your response.