Netflix’s quarterly (Q1) earnings New Subscribers Growth in Millions

Insights

2019 2020 2021 2022
(Q1)
U.S &
67.66 73.94 73.95 74.58
Canada

Europe,
Middle East 51.78 66.7 68.7 73.73
& Africa

Latin
31.42 37.54 38.66 39.61
America

Asia Pacific 16.23 25.49 27.87 33.72

 Improve Overall Conversion
Rate
There are several ways to
increase the conversion rate on
Netflix. We can begin by
optimising the top acquisition
funnel, increasing signups and
thus the numbers of new
subscribers.
Improve Retention
Customer retention is vital to the
growth of the business since the
cost of user acquisition is much
greater than maintaining and
growing an existing account.
We need to focus on Daily active
user/Weekly active users.
Improve Upsell Conversion
It helps you squeeze more value
or profit from your customers
while improving their product
experience. We need to focus on
pricing for specifc regions to
improve upsell conversion
between plans.
 Stage OPEN APP CREATE ACCOUNT CHOOSE PLAN BROWSE STREAM

Choose your Browse Watch Or

plan suggestion Download

Open netflix Signup using Setup your and different your

Steps app on device Email payment category favourite

start Search your show
membership desired
content
Name - Shreeyans
Age - 21 Male
Bhopal, MP
Shreeyans is a recent graduate and starting
off his career with accenture and he spends
his free time watching netflix
Customer
Experience

Goals & Motivation

Want to consume quality content
Want to consume global variety of content
Want a chilling & entertaining content after
a hectic schedule Several

Cannot login category

High prices Can't choose
Open netflix in with available
Can't browse video quality
Pain Points free time for fb/google Popularity
Thoughts entertainment Password to
without Need high
Don't want to spend too much time on OTT subscription and personal speed data
Confusing in selecting right show to watch remember recommenda
Consumes too much data
tion are good