Manila Central University

EDSA, Caloocan City

Senior High School

PRACTICAL RESEARCH 2

PERFORMANCE TASK NO. 2

QUANTITATIVE RESEARCH PROPOSAL

IMPACTS OF FACEBOOK MARKETPLACE SELLING ON SMALL

BUSINESS OWNERS OF SECOND-HAND APPARELS

Research Questions

1. What are the positive impacts of selling second-hand apparels on Facebook

marketplace?

2. What are the negative impacts of selling second-hand apparels on Facebook

marketplace?

3. What are the things to consider when it comes to selling second-hand apparels

on Facebook marketplace?

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 Manila Central University
EDSA, Caloocan City
Senior High School

References

Gopez, R. (2014). “The effectiveness of Facebook as a marketing tool for Zalora

Philippines as perceived by its fans.” Retrieved from:

http://dspace.cas.upm.edu.ph/xmlui/handle/123456789/1161

Riyad, E. & Hatem, E. (2013). “The impact of E-marketing uses on small business

enterprises' marketing success.” Retrieved from:

https://www.tandfonline.com/action/showCitFormats?

doi=10.1080%2F02642069.2011.594878

Shaikh, F. (December 2017). “The effectiveness of Social Media Marketing on

Consumer Buying Behavior: Study of Small Medium Enterprises” Retrieved from:

https://www.researchgate.net/publication/335463808_The_effectiveness_of_Soci

al_Media_Marketing_on_Consumer_Buying_Behavior_Study_of_Small_Medium

_Enterprises

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 Manila Central University
EDSA, Caloocan City
Senior High School

IMPACTS OF FACEBOOK ADVERTISEMENTS ON CONSUMERS’ BUYING

BEHAVIOR IN MANILA CENTRAL UNIVERSITY

Research questions

1. What are the positive impacts of Facebook advertisements on consumers’ buying

behavior?

2. What are the negative impacts of Facebook advertisements on consumers’

buying behavior?

3. How can Facebook advertisements encourage consumers to try new products?

References

Chopra, C. & Gupta, S. (2020). Impact of social media on consumer behavior. Retrieved.

From

https://www.researchgate.net/publication/342638389_Impact_Of_Social_Media_O

n_Consumer_Behaviour

Dagohoy, R. et al. (2021). Social media marketing towards consumer buying behavior: a

case in panabo city. Retrieved from

https://www.researchgate.net/publication/349882776_Social_Media_Marketing_To

wards_Consumer_Buying_Behavior_A_Case_in_Panabo_City

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 Manila Central University
EDSA, Caloocan City
Senior High School

Klieb, L. & Voramontri, D. (2018). Impact of social media on consumer behavior.

Retrieved from

https://www.researchgate.net/publication/326098250_Impact_of_Social_Media_on

_Consumer_Behaviour

Kyriakopoulou, E., & Kitsios, F. (2017). (PDF) the influence of social media on

consumers’ behavior. ResearchGate. Retrieved November 23, 2021, from

https://www.researchgate.net/publication/320960780_The_influence_of_social_me

dia_on_consumers'_behavior.

Lago, A. et al. (2019). The major factor influencing consumer’s attitude towards social

media marketing as perceived by college of business administration students of

pup manila. Retrieved from

https://www.ieeesem.com/researchpaper/THE_MAJOR_FACTOR_INFLUENCING

_CONSUMERS_ATTITUDE_TOWARDS_SOCIAL_MEDIA_MARKETING_AS_PE

RCEIVED_BY_COLLEGE_OF_BUSINESS_ADMINISTRATION_STUDENTS_OF

_PUP_MANILA.pdf

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 Manila Central University
EDSA, Caloocan City
Senior High School

THE INFLUENCE OF LOW-COST PRICING STRATEGY ON CONSUMERS’

BUYING DECISION TOWARDS MOBILE PHONES

Research questions

1. Does low-cost pricing strategy have a positive influence on consumers’ mobile

phone buying decision?

2. Does low-cost pricing strategy have a negative influence on consumers’ mobile

phone buying decision?

3. Does mobile phone’s low-cost pricing strategy matter in consumers’ buying

decision?

References

Rajan, R., & Oswal, K. (n.d.). A research study on the influence of pricing on

consumer buying behavior. Retrieved November 25, 2021, from

https://ijcrt.org/papers/IJCRT_192976.pdf.

Shanka, M. (2013, October). (PDF) factors affecting consumer buying behavior of mobile

phone devices. ResearchGate. Retrieved November 25, 2021, from

https://www.researchgate.net/publication/283016711_Factors_Affecting_Consume

r_Buying_Behavior_of_Mobile_Phone_Devices.

Group 4:Tenegra, San Jose, Bautista, Delfin, Facistol, Mirador