COURSE CODE GE 5

COURSE TITLE PURPOSIVE COMMUNICATION

COURSE CREDIT 3 UNITS
MODULE NO 6
TOPIC Evaluating messages and/ or images of different types of texts Reflecting
Different Cultures
LEARNING OUTCOMES AT THE END OF THE DISCUSSIONS, THE STUDENTS ARE EXPECTED
TO:
1. Analyze media messages and/or images using Key Concepts of media
Literacy Framework.
2. Create a multimodal advertisement of a cause-oriented event.
TIME ALLOTMENT 1 WEEK
INSTRUCTOR REYDAR D. JUMAWAN
Contact number 09982897218
Gmail account and FB account reydardevarra@gmail.com
Reydar Jumawan

ENGAGING: PUTTING THINGS IN THE RIGHT PERSPECTIVE

◉ Analyze the advertisement below.

 Generate
questions and ideas about the message conveyed by the advertisement.
INITIALIZING

The Key Concepts of Media literacy Framework serves as a basis for developing a critical
understanding of the content of mass media, the techniques used and the impact of these techniques.
Also, the Key Concepts of Media literacy can be very helpful in the construction of media texts for
different purposes. The term “text” includes any form of the written, spoken or media work conveying
meaning to an audience. Text may use words, graphics, sounds and images in presenting information.
It may also be in oral, print, visual or electronic forms.
 CONCEPT GROUNDING

KEY CONCEPTS GUIDE QUESTIONS IN MEDIA TEXT ANALYSIS

1. All media messages are “constructed”.
2. Media have embedded values and points of view.
3. Each person interprets messages differently.
1. What is the message of the text?
2. How effectively does it represent reality?
3. How is the message constructed?
1. What lifestyles, values and points of view are
represented in the text?
2. Who or what is missing?
1. What message do you perceive from the text?
2. How might others understand it differently?

4. Media have commercial ,ideological or political 1. What is the purpose of the text?
2. Who is the target audience of the text?
interests.
3. Who might be disadvantaged?
4. Who created the text anyway?

5. Media messages are constructed using a created
language having its own rule.
1. What techniques are used and why?
2. How effective are the techniques in supporting the
message or themes of the text?
3. What are other ways of presenting the message?

CONCRETIZING

1. Picture analysis

a. Analyze the content of the picture above using the Key Concept Questions.
b. Present your image evaluation through a Video presentation.

2. s