We started our business in 2015 with absolutely no experience or

understanding of how to run a business. There were many tears,

failures, and learning lessons along the way to shape them into the
successful entrepreneurs they are today! We especially had no idea
how to price our murals. We reached out to other artists and
designers, but didn’t get any clarity what to charge. We hate
that...we believe it’s only benefits us all to be transparent about
pricing. So here we are!
Today, our business makes over $400k per year, and have painted
over 200 mural (40 being 5-figure mural jobs). We are able to
make six-figures doing what we love because we know our value
and we know how to sell to clients. We hope that in sharing this
pricing with you, you can find some clarity and start knowing your
worth. No undercharging for your work, what you do has value!
Mural pricing should be based on size, square foot (or meters). The pricing includes design time, client
correspondence, installation, supplies, and insurance (if you’re working on client property, you need to have
general liability insurance). It does NOT include special supplies (like a lift), or travel, or licensing of the artwork.

No hourly based pricing. No pricing a small fee upfront for designs. An all inclusive packaged rate is better for you
and the client. 50% upfront with a signed contract (don’t you dare start designing until you have those two
things) and 50% when you’re finished.

Basing your pricing off size is easy for the client to understand, bigger wall costs more money. It keeps your
pricing consistent and something to lean on. So if the client says their budget is smaller, you can just bring down
the square footage to accommodate.

Your prices should increase by at least a few dollars per square foot every 6 months or anytime you get really
busy. You’re getting more experienced which means your work has more value.
Beginner Muralists: Less than 20 murals or 1 year experience
$20 - $30 per square foot (plus extra expenses), $1,000 minimum
Extra Expenses:
Intermediate Muralist: 1 - 2 years experience (add the cost of this x2 to the price)
$25/$30 - $35/$40 per square foot {plus extra expenses), $2,000
minimum - Scissor or Boom Lift
- Scaffolding
Advanced Muralist: 3 - 5 years experience - Travel
$40/$45 - $50/$55 per square foot (plus extra expenses), $3,000 - Any out of the ordinary asks from the
minimum client (anti-graffiti coating, etc)
- If they seem like they are going to be
Super Pro Muralists: You’re a big deal in the industry difficult
$60+ - $ No Limit $ per square foot, whatever minimum you want (if - Extra revisions
you don’t want to do any projects less than $10k...set it at that. You - Licensing
don’t want to do anything less than $50k, go for it! There is no limit!)
Make sure you always have a contract! If you need one, head to our shop page on the website and purchase one. A
small investment to protect yourself can save you A LOT of headache down the road!

Ours comes with a guide so you know what to update and edit each time. We also have one specific to design if
you’re not doing strictly murals.

From working in the mural industry for 5 years (and working with a lawyer), we’ve learned what you need to
include. We’ve never been stiffed on any payment and we have our contract to thank for that!

Head to www.pandrdesignco.com/shop to check out our products!

If you have no idea where to start with running a creative business...we got you! Our “Clueless to $100k” Video
is packed with all our knowledge to help you understand your business better, sell yourself, book more clients,
target the right clients, and set yourself up to make $100k/year! It takes a lot of work, but if we can do it, so can
you!

If you need help with the technical side of murals, pick up our Mural Painting Guidebook for a basic guide on
supplies and getting your work on the wall. Our “Intro to Muraling” Video is a more extensive and beginner
video on painting murals.

If you are good on the business setup, but need help getting more clients, check out our “Outreach and Email
Templates.” Outreach is essential for growing your business. Over the past 4 years we have made over
$250,000 from cold email outreach, and we want to teach you how to do the same. If you aren’t implementing an
outreach strategy in your business, you are literally leaving money on the table and making it harder for yourself.
Stop waiting around for clients to come to you and being passive with your business, and start taking control of
how many clients are coming in.
If you have enough clients coming in, but don’t feel like you’re closing enough of the jobs, there might be
something missing in your sales process. Get our “Mood Board and Estimate Guide” to learn exactly how we
pitch to clients and land deals. Our business brings in over $400k per year and we swear by our sales process.

We also offer a Branding Pricing and Pitching Guide if you’re looking to expand that part of your business as
well.

If you want some personalized, get down to it, really dialed help...sign up for a coaching session. We will diagnose
your website, social platforms, sales process, pricing, and anything else you would like us to take a look at. In a
one hour session, we can give you concrete feedback and ideas to get more work and make more money!

If there are any other resources you would like to see us create, please reach out! pandrdesignco@gmail.com

To thank you for following us and getting this guide, we’d love to give something back to you...

Head to www.pandrdesignco.com/shop to check out our products!

Use code “MAKETHATMONEY” for 10% off
any order through the end of October!

Head to www.pandrdesignco.com/shop to check out our products!

But if we can be making six-figures painting murals, so can you! There is so much value in what we do, and it
starts with seeing the value in yourself.

You’re not just an artists, you also have to sell yourself and make that money. So what are you waiting for?!

If you need any help or have questions, please reach out to us at pandrdesignco@gmail.com.

Can’t wait to see how you do!

Head to www.pandrdesignco.com/shop to check out our products!