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in
~Engineer by Profession
Salesman by Choice

~ Speed Scalability Simplicity Sustainability

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Customer
Service

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www.commonsenselife.in 4
Consumer Profitability

Merchandising

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 B&M Design

B&M

Space Category Inventory

Sourcing
Planning Management Planning

Layout Product Markdown

Buying
Planning Management Management

Fixture Category Inventory Quality

Planning Planning Deployment Assurance

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ZONE 1-Entry to the Brand Section ZONE 2-Between Zone 1&Zone3 ZONE 3-TheWall

 Core / Core Plus Products Of The Brand
Entry Price Points & Power Pricing To Be
Highlighted
 Display Fixtures -Table
2 Way And 4 Way Browsers On Either Side
May Have Core Plus Or Fashion Basics
Fashion By Product Type Usually Modal Price
Points
The Display is Product/ Silhouette Types Like
Dresses, Tunics, Etc
Best Out Of The Last , Cut Sizes Are Normally
Displayed In Zone 2, Ratio Of Cut Size Browser
Could Be 1Out Of 5
 Wall Establishes BrandImage.
Fashion & Fast Fashion/ Higher Mrp
Merchandise Color/Theme Or Story
Coordinated.
Branding , Props, High Point Visuals,
Fashion Communication

2 Way And 4 Way Browsers Are Generally

Used In This Zone.
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 Brand Navigation
Priority

Denim Jack & Jones Levis Pepe Spykar

Customer Navigation
Casual Celio GAP Basics

Sport Allen Solly LPS US Polo

Formal PE VH LP/BB Arrow

Occasion Manyavar

Active Sprint

Plus Size All

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 Brand Navigation
Priority

Mix n
W Aurelia Indya
Customer Navigation Match

Set Ritu Kumar BIBA Soch

Fusion Jaypore Ira Soleil Global Desi

Plus Size All Alto Moda

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 Brand Navigation
Priority

Young Zara H&M Mango Only

Customer Navigation

Woman Forever New Cover Story M&S Vero Moda

Active PUMA Reebok Jockey

American
Denim Levis
Eagle

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 Brand Navigation
Priority

Laptop Samsonite VIP

Customer Navigation

Duffle Samsonite Wildcraft VIP Tommy

Soft Top Tommy Samsonite Delsey VIP

Hard Top Tommy Samsonite Delsey Swiss Mil

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 Sales Per Square Feet Per Day Daily Sales / Retail Area

Gross Margin of Brand

Gross Margin Return on Footage X
SSPD

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 SS 17Carpet
World Area NSVMIX AreaMix GM% SSPD GMROF Plan Of Action

Men 1,058,943 33% 33% 51.29% 19.4 3,637

Women Western 715,075 24% 23% 55.09% 20.6 4,132

Women Ethnic 599,321 22% 19% 52.80% 22.5 4,339

Kids 443,436 13% 14% 50.74% 17.6 3,260

Non Apparel 349,930 9% 11% 42.30% 15.8 2,445

Grand Total 3,166,705 100% 100% 51.65% 20 3,697

9
 Expand Retain or Expand
HIGH

Sales Mix
& GMROF

LOW Exit Optimize or Exit

LOW HIGH

AreaMix
9
 B&M Design

B&M

Space Category Inventory

Sourcing
Planning Management Planning

Layout Product Markdown

Buying
Planning Management Management

Fixture Category Inventory Quality

Planning Planning Deployment Assurance

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Sell Through Sales

OTIF Availability

Priority Display
Planning Options(w)
Profitability Gross Margin
Trend Fashion & Fabric
Positioning EPP (Entry & Exit)
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www.commonsenselife.in
 High Margin Slow Moving

Medium Average
Margin Moving

Low Margin Fast Moving

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www.commonsenselife.in
 B&M Design

B&M

Space Category Inventory

Sourcing
Planning Management Planning

Layout Product Markdown

Buying
Planning Management Management

Fixture Category Inventory Quality

Planning Planning Deployment Assurance

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 Men’s Product AW19 AW19 AW19 AW20 AW20 AW20
Option Quantity Depth Option Quantity Depth
Men’s Shirt 389 632,993 1,627 362 1,072,436 2,963
Men’s T-Shirt 347 705,226 2,032 336 1,009,337 3,004
Men’s Trouser 145 233,072 1,607 148 370,738 2,505
Men’s Jeans 133 234,970 1,767 72 278,529 3,868
Men’s Jacket 50 50000 1000 100 75000 750
Men’s Sweater 10 12000 1200 75 90000 1200
Men’s Sweatshirt 100 120000 1200 30 30000 1000

Solid Colour Size

Checks
Normal
Full Collar
Striped
100% Sleeves Mandarin
Cotton Half Collar
Prints
Sleeves
Store Brand Shirt
Full
Supima Sleeves
Cotton Half
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Sleeves
 Deployment
(D2)

Stay S1 Full Price

( CFS) Sales Period

Stay S1 EOSS TRF WH

Deployment Full Price
(D1) Sales Period
IST S2 EOSS IST S3

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 Sell
Through

Markdown

Full
EOSS Price

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 B&M Design

B&M

Space Category Inventory

Sourcing
Planning Management Planning

Layout Product Markdown

Buying
Planning Management Management

Fixture Category Inventory Quality

Planning Planning Deployment Assurance

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 Quality &
Quantity
Cost

Vendor Reliability

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 Inventory
Planning

Category Sourcing
Manager
(Quantity)

Vendor Vendor
x y

Sourcing
(Specs)

Vendor Vendor Reliability

x y
Delivery
Quality Process
Performance
• % Option • Right First time
Fabric CMP Trims Wash/VA Product Season Launch Fit & Fabric
60% 25% 9% 6% Cost
• On Time • Average
Delivery Outgoing
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