Professional Documents
Culture Documents
ENGINEER
Instructor: Lai Van Tai
CONTENT
Chapter 1: Introduction
Chapter 2: Decision making
Chapter 3: Accounting and Finance
Chapter 4: Marketing management
Chapter 5: Organizational structure and HR Management
Chapter 6: Operation management
Chapter 7: Quality Management
Chapter 8: Project management
Chapter 1: Introduction
o Enterprise
n 3 pillars: Customer, Competitor, and Constraints
n 5 functional departments
- Marketing
- Technical
- Production
- Sales
- Finance
=> Roles of the Engineer ???
o Change management
o Technology forecast and innovation
n R&D à Products à Business development
n Radical innovation (for new one) vs Incremental
innovation (improve performance for old one)