Over many years of managing a diverse business, Ayala Corporation's strategy and

response have enhanced the company's reputation and success. Our group came up with some
recommendations after an internal analysis for Ayala Corporation to reduce the chance of threats
and risks of the company; to assist the business in deciding on strategic directions that will
enhance its core skills and capabilities.

The total weighted score for Ayala Corporation in the Internal Factor Evaluation Matrix
(IFE) was 2.52. The results demonstrated a generally average response from the company to its
internal factors. Despite being able to manage internal factors, Ayala Corporation still needs to
improve its strategies in order to effectively accomplish its objectives.

The first recommendation is to strengthen demand and advertising so that it will continue
to gain a high net profit. Through advertising, the company will attract more customers and stand
on the degree of competition a firm faces. Aside from customers, the high net profit will attract
more investors to the company. Additionally, by being able to reach customers in various
countries with the same high-quality products and services, the company will be able to work
more closely with end users as a result of the distribution network's strengthening.