MEDORA

BLOG
CAMPAIGN

2022
Table of Contents

1 Why a Blog?

2 Vision

3-5 Target Audience

6 Blog Branding

7 Page Layout

8 How to Insert UGC

9 Publishing Blogs
WHY A
BLOG?
Brings more traffic to the website

Increase SEO (Search Engine

Optimization) by using
keywords
captivating headings and
subheadings
internal linking

Build brand awareness

Blogs build loyalty and trust with

accurate and reliable information

Generate new leads with email

subscription options on the blog

Visual content attracts more

readers

Another way to provide more

content, educate, create
connections, and provide tips

https://www.searchenginejournal.com/7-reasons-why-blogging-is-still-important-in-2012/39225/#close
 andrewfisher7

VISION
The Medora blog should
have a cohesive voice.

Easy to Read
Broken into multiple
paragraphs
Short in length
Images

Images
Use UGC (user generated
content) and give credit
Add UGC in WordPress with
the shortcode widget

Written
Primarily in the first person
Not as a press release

Themes
To inspire
Story tell
Inform on what Medora can
offer

Blog Inspiration
Travelocity Inspire Blog 2
TARGET
AUDIENCE
WEBSITE
Week of August 1st - 7th
Users: 26,645
New Users: 22,070
Number of Sessions per User: 1.57
Pages/Sessions: 3.64
Average Session Duration: 3.25
minutes
Bounce Rate: 46.9%

3
TARGET
AUDIENCE
GEOGRAPHICS

4
TARGET
AUDIENCE

5
BLOG
BRANDING
COLORS
MEDORA RED: #B85140
GOSPEL BLUE: #246BAD
BULLY GREEN: #728545
LEGENDARY LAVENDAR: #A66F8A
ROUGH RIDER ORANGE: #C57B32
CHIMNEY GREY: #343B40
PARCHMENT TAN: #FCF0E4
FOUNDATION BROWN: #33261D

FONTS
LHF Amarillo 2
Chaparral Pro

TITLES
If there is a number in the title, it should
be put as a number, not written out.

Example:
Top 6
Top Six

BLOG VOICE EXAMPLE

Top 6 Reasons to Visit Medora in June
6
PAGE
LAYOUT
Template
Elementor Full Width

Spacer
Add spacer widget at the top
of the page
Set at 40 px

Title
LHF Amarillo 2
Font Size 30-35
Medora Red

Subheadings
Chaparral Pro
Heading 3
Medora Red
<h3 style="color:
#b85140;">Red paragraph
text</h3>

Body
Chaparral Pro
Font Size 18 The Medora blog should have a
Black cohesive look.

Example Blog 7
Family Fun in Medora
HOW TO
INSERT UGC
1. Click on the image you
would like to insert on the
blog from Crowdriff

2. Click on the ellipses

3. Click on "Embed photo"

4. Click "Copy"

5. Go to WordPress

6. Search "shortcode" in
elements

7. Drag shortcode widget on

the web page

8. Paste the shortcode

copied from Crowdriff

8
 Publishing
Blogs
Website Blogs will be posted on the medora.com
homepage with the newest blogs at the top.

Pinterest Blogs about topics such as trip inspiration,

TRNP, and photography should be posted to
Pinterest. The blogs should have UGC and
people-focused photos. Cover image should
include picture and title or be a video.

Facebook Posts about blogs that are trip inspiration, about

past events, new attractions, and behind the
scenes information. Blogs should have a link to
the blog that can be opened in Facebook.

Email Weekly newsletter to more than 144K email

subscribers can include a related blog when
relevant.

9
MEDORA BLOG CAMPAIGN