Lead Source ROI

Printed by Richard White on 08/24/2022

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Sold in Appts Appts Total Total

Total Good Duplicate Customers Sold in Appts Appts Total
Lead Source Timeframe Scheduled Shown Front Back
Leads Leads Leads Influenced Timeframe Scheduled Shown Gross
% % % Gross Gross

Accelerate Dr
- Dealer.Com 406 176 225 177 24 13.64% 76 43.18% 48 63.16% $30,798.55 $27,878.98 $58,677.53
- Deal Events

Accelerate Dr
- Autotrader - 28 18 10 10 3 16.67% 6 33.33% 5 83.33% $2,554.87 $2,577.05 $5,131.92
Deal Events

ACCELERATE 26 4 22 6 1 25.00% 0 0.00% 0 0.00% $0.00 $0.00 $0.00

Accelerate Dr
- Kbb - Deal 5 4 1 1 0 0.00% 2 50.00% 0 0.00% $0.00 $0.00 $0.00
Events

TOTAL 465 202 258 194 28 14% 84 42% 53 63% $33,353.42 $30,456.03 $63,809.45
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Filters
Number
Filter Name Selected Values
Selected

ADF/XML 1 All Internet Leads

BD Agents 1 All

Cost Descriptions 4 No Cost, Per Lead, Per Month, Per Sold

Date Range 1 Previous 365 Days

Date Range Begin 1 Aug 24 2021 12:00AM

Date Range End 1 Aug 24 2022 11:59PM

Dealers 1 John Hinderer Motors

Included Cancelled
1 Include
Appointments in Set?

Inventory Types 5 Certified, New, Unknown, Used, Wholesale

ACCELERATE, Accelerate Dr - Autotrader - Deal Events, Accelerate Dr - Dealer.Com - Deal Events, Accelerate Dr - Kbb - Deal Events,
Lead Sources Included 9 accelerate Dr ? Credit App, Autotrader - Dealbuilder, Autotrader - Dealbuilder - Digital Retailing Suite, Autotrader Tim Digital Retailing - Trade-In
Marketplace, Digital Retailing - Credit Application

Lead Status 1 Good

Lead Types 8 Import, Internet, Phone, PreviousCustomer, Referral, Walk-in, WebsiteChat, Wholesale

Makes 1 All

Run Date 1 Aug 24 2022 10:17AM

Sold Statuses 1 Delivered

Summary Level 1 1 Lead Source

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Summary Level 2 1 None

Summary Level 3 1 None

Use Dealer Short

1 Yes
Name?

Users 1 All