A Critique on Pepsi and McDonald’s TV Commercial

By: Glazjane L. Banawan and Julie Mae Dalo

PEPSI TV COMMERCIAL
Pepsi is the most talked-about brand on social media, particularly Twitter, and the most
hyped in the beverage/drink category. Pepsi was the only non-tech brand in the Top 10 Most
Tweeted Brands for the year in 2020, among Spotify, Apple, Netflix, Lazada, and Shopee.
According to a survey, this was accomplished with a lesser advertising spend than other major
beverage companies. This is referred to as connecting with your audience. Forward to 2021, the
Pepsi buzz continues online with content that is always current and always topical.

Pepsi's promotions, such as the viral #PepsiHitSaSarap, are both creative and classic. The
Hit Sa Sarap advertisement stressed the value of sharing meals with family and friends. Giant
screens on the streets of Los Angeles and New York featured the faces of Kathryn Bernardo,
Daniel Padilla, SB19, Mimiyuuuh, and Ricci Rivero. Pepsi Hit Sa Sarap reminded us how lovely
it is to share a meal with people we care about. Pepsi's Hit Sa Sarap campaign is all about the
significance of spending time with friends and family over meals, and it is presented in a unique
Pepsi style that is cool and exciting, combining music and liveliness. Dining is an experience that
Filipinos look forward to, especially on special occasions, rather than a basic requirement. Given
this, enhancing a dining experience is vital to every meal. But what exactly qualifies an ordinary
lunch or supper as good? The solution is clear. Food. While most people would stop here, there
are many more who would like to continue the meal experience. How? Using beverage pairing.
This is where Pepsi comes in.

For what we observed on the ad, Pepsi is like the best buddy who compliments every
dinner made up of all the excellent cuisine there is. Pepsi literally and symbolically gives sparkle
to every meal, whether it's with everyone's favorite DTI-standard adobo, the crispiest chicken,
the best burgers and fries, the wonderful inihaw na liempo, or just about everything one wants.
When you combine these delectable foods with Pepsi, you have a supper that is a sure hit. Pepsi's
brand ambassadors act as a seamless extension of the brand. Kathryn Bernardo, Daniel Padilla,
SB19, Ricci Rivero, Alyssa Valdez, Kiefer Ravena, and Mimiyuuuh were chosen because their
young followers are encouraged by their success, hard effort, and good attitude. This is also why
Pepsi advertisements are so successful and effective, since they acquire those role models that
are so influential to the kids. The brand ambassadors attract a large number of individuals, which
is a wonderful opportunity for the company to grow its sales. The Pepsi Ad was so imaginative
and powerful, and the way they used background music in each scenario was so wonderful that it
really drew people in. Because it appears so genuine, it provides a delightful and unforgettable
experience to individuals who view the advertisement. When I see the advertisement, it makes
me grin; their motions, music, and effects have a big impression on me. It's a lot of pleasure to
see such kinds of commercials.

McDonald's "Dada" TV COMMERCIAL

McDonalds headquarters is located in Chicago, United States but they have plenty of
branches around the world especially here in the Philippines. McDonalds is one of the largest
fast-food chain in the world they offer different foods but here in the Philippines they serve local
favorites like Chicken McDo, Burger Mcdo, Fries, Drinks and McSpaghetti. McDonalds famous
tagline is "I'm Lovin' It" because the "it" can be interpreted as referring to McDonald's food,
giving consumers the idea that they'd love to dig into a Big Mac and fries whenever they hear the
phrase. There tagline is one of the reasons to attract more customers.

We can see in the commercial that the mother and father are spending quality time with
their daughter while eating at the McDonald’s fast-food business, and that the father is
surreptitiously serving French fries to his daughter under the table to convince her to favor him
over her mother. The commercial may appear to be innocent and cute, but we can't help but think
that what the father did to her daughter was not good, especially since her daughter is still a
child. It's not nice to see that you teach your daughter to lie just to choose you, and we can't say
that this commercial is suitable for children at this time. Many individuals, including myself,
have criticized the commercial, claiming that it is less creativity in encouraging the use of
bribery and dishonesty to obtain an answer or outcome. As a result, McDonald's commercial was
off the airwaves and they replace it with a new one.

According to what we observed, the commercials don't have any background music, and
the background is a little noisy due to people talking behind their backs while they're filming.
The commercial's quality isn't particularly good due to the camera they used, the lighting and the
background are also poor. So, to improve their commercial and increase its chances of success,
we recommend that they upgrade their camera and use appropriate background music. They
should also put great color effects to catch people’s attention easily. They should also secure the
commercial's content to ensure that no one is harmed or affected.