Group - 7

Aman Mittal Avnish Deora Chitrangda Gunjan Kakkar Shalin Jadav Kartik Patel
MBA07008 MBA07020 MBA07031 MBA07042 MBA07052 MBA07062
 Two-step selling strategies -
to turn as many visitors to the store as possible into
customers
to encourage customers to purchase as much as
possible
DISTINCTIVE
ELEMENTS Umbrella Branding
Wide range of products and styles.
OF IKEA'S Reasonable/affordable prices.
STRATEGY The Hot Dog Strategy
Using time as currency
TO ENTICE Use of Virtual and Augmented Reality

CUSTOMERS
 REASONS BEHIND
PROFITABLE GROWTH

Opaque Early adopters Product Lower prices and

structure Positioning cost efficiency

Design, Quality, Customer- Turning visitors Annual

and range of friendly brand into customers Catalogue
products image strategy
SEQUENCE OF MOVES EMPLOYED BY IKEA
LESSONS DRAWN

Let the customer be as independent as

possible.
Appeal to the person, not just the wallet.
The IKEA business idea is communicated
throughout the Organisation
IKEA creates an Experience Not Just a
Product.
Reduce Costs Everywhere
Strive for convenience
Adaption according to market is crucial
part of business
RECOMMENDATIONS
TO IKEA INDIA Tie up with transporters and
delivery partners.

Adaption according to
cultural diversity.

More online and offline stores

in different states.
THANK YOU!
any questions???

if not, just clap!!