A Division of

Daksh Malhotra
A World Leading Financial
Services Marketplace
KRA: Working with the middle funnel

01 Merchant Engagement 02 Partner Contests

● Coming up with activities to ● Designing contests to excite our

engage merchants partners
● Increasing output by merchants

03 Loan Portal- Vetting 04 Playbook

● Studying competitor ● Designing merchant

website playbook for training
● Suggesting purpose
Changes to make
website attractive
Merchant Engagement and Partner Contests

● CreditLinks Premier League

● Star Merchant Scheme
Loan Portal Vetting

● From the beginning of the

internship, I have been studying
different competitors and
created reports on their loan
portal, and saw what we can do
to improve ours
● Some ideas like asking otp in
one go, and using more images
have also been executed.
Merchant Onboarding

● Onboarded 5 new merchants as

asked
● This will increase the reach of
CreditLinks in a new rural
market
● Making them aware of different
competitions that take place in
the Telegram group.
Merchant Engagement

● For engagement and better

communication with merchants,
I studied about different IVR
service providers in Delhi NCR
● Created a report on different
quotation received.
● Arranged demo from 2 different
companies.
Merchant Training

● For merchant training, I helped

Kanchi with different playbooks
to make the process easy,
engaging and attractive.
Thank you

A Division of