Group Number: 20

PART – I

Business Model Canvas for SHEIN

Key Partners Key Activities
● Customers ● Offering Customers Needs
● Third-Party Supplier ● Client Relationship
● Manufacturers Management.
● R&D Partners ● Marketing
● Ecommerce Operators ● Advertisement & Promotions
● Inbound / Outbound ● Purchasing Primary
delivery Partners Components / Sourcing Items
● Logistics Companies ● Run the website and Shein
● Social Media Application
● Shipping Partners ● Platform Management for
● Marketing Agencies Online Shopping Promotion
● Micro-Influencers and Advertising
● Freight Forwarder ● Sourcing, transport, processing,
● Technology Partners delivering of goods
● Channel Partners ● Balancing supply & demand to
● Affiliates / Affiliate- enhance network effects
type partners ● Provide personalisation
● Commercial partners ● Research & Development
● Other Business Partners ● Sales & Marketing
● Business planning
Value Propositions
● Convenient, Personalised, and
Community-Focused Fashion
at an Accessible Price Point,
Targeting to People who are
Fashion-Conscious and
Looking for Fashionable
Products at Reasonable Costs.
● Customers can Access what
they want, when they want it,
and all at
● Affordable Prices.
● Reflecting Customers Diversity
and our Commitment to
Inclusivity so that Customers
● Feel Seen, Included and
Valued.
● Reduction in Production Waste
going with the Trend
● Customer-Centric Brand that
listens to Customer Feedback
and Provides Personalized
Recommendations.
● Trendy, Affordable, and High-
Quality Clothing for Women,
Men, and Kids
Customer Relationships
● Actively engages with
customers through social
media platforms
● Connect with the Audience
and foster a sense of
community among
followers.
● Providing online support and
care for the customers
● By showcasing real-life
experiences and styling
ideas from their customers,
it builds trust and
authenticity around its
brand.
● Self-service: customers can
browse, order, and pay
online without human
intervention
● Customers receive
automated messages,
notifications, and
recommendations based on
their behaviour and
preferences.
Customer Segments
● Gen Z
● Mostly young professionals
and students average age (19
- 35)
● Fashion-conscious
● Men
● Kids
● Customers who are price-
sensitive and seek variety,
speed, and convenience.
● Email and SMS marketing as
the main channels to
communicate with customers,
provide updates, and offer
discounts and coupons

Key Resources Channel

● Network Effects & Active ● Customers acquisition &
Users retention
● Inventory ● Value delivery
 ● Artificial Intelligence (AI) ● Social Media
● Skilled Employees ● Shein app - online store &
● Infrastructure few physical store
● Brand reputation ● Advertisements
● Suppling underlying value ● E-commerce platform
creating assets
● Algorithms
● Different types of Data
● Intellectual property (IP)

Cost Structure Revenue Streams

● Cost of goods sold ● Online Sales of Product
● Cost of hosting and operating their IT technology, including operations ● Physical stores
staff ● Shipping Services
● Various types of depreciation expenses ● Sponsors and Advertisements
● Customer support & customer experience ● Retail third-party seller Services
● Advertisement, Promotions and Marketing expenses
● Technology and Infrastructure cost
● Payment for the Employees
● Import taxes, Shipping Charges, and Manufacturing expenses.