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    This document outlines a marketing plan for a company called W2G. [1] It discusses the importance of digital marketing and having an online presence through social media platforms like Facebook, Twitter, LinkedIn, and Instagram. [2] It also emphasizes the importance of business to business marketing. Nurseries will be a key market as their customers will be interested in sustainable products. [3] The product will be available both through physical markets like Sunday markets and exhibitions, as well as online through Amazon for its benefits like tracking sales and customer insights.

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    marketing plan- group 2

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    This document outlines a marketing plan for a company called W2G. [1] It discusses the importance of digital marketing and having an online presence through social media platforms like Facebook, Twitter, LinkedIn, and Instagram. [2] It also emphasizes the importance of business to business marketing. Nurseries will be a key market as their customers will be interested in sustainable products. [3] The product will be available both through physical markets like Sunday markets and exhibitions, as well as online through Amazon for its benefits like tracking sales and customer insights.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    137 views10 pages

    Marketing Plan - Group 2

    Uploaded by

    api-538632185
    This document outlines a marketing plan for a company called W2G. [1] It discusses the importance of digital marketing and having an online presence through social media platforms like Facebook, Twitter, LinkedIn, and Instagram. [2] It also emphasizes the importance of business to business marketing. Nurseries will be a key market as their customers will be interested in sustainable products. [3] The product will be available both through physical markets like Sunday markets and exhibitions, as well as online through Amazon for its benefits like tracking sales and customer insights.

    Copyright:

    © All Rights Reserved
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    of 10

    MARKETING

    PLAN
    By: Sara, Vivaan, Rehaan, Ruhan and Kartik
    Table of contents

    01 Digital Marketing
    If W2G does not have a online presence, it
    does not have a presence at all.

    B2B Marketing
    02 Business to business marketing is extremely
    important.

    Markets where W2G will be


    03 displayed
    Our product will be available on both physical
    and online platforms
    01
    Digital Marketing
    If W2G does not have an online presence, it
    doesn’t have a presence at all.
    SOCIAL MEDIA

    Facebook Twitter LinkedIn


    ● Highly customizable ads ● Twitter has valuable
    ● Easy to reach desired ● Reaches a more
    customer feedback professional audience
    audience ● Engage with customers
    ● Easy to track and ● Easy to reach desired
    ● Cultivate a brand audience
    manage community
    ● Custom call to actions ● Unique advertising types

    Instagram
    ● More consumers join ● Many visual marketing features
    everyday ● Insights from customers
    ● Easy to understand ● Constantly updating marketing
    demographics features (Like ads and stories)
    B2B
    02 Marketing
    Business to business marketing
    will be extremely important
    Nurseries

    Nurseries will be able to use our sustainable


    and eco-friendly vermi-compost.
    ● They have already garnered many
    customers
    ● These customers will be more
    conscious about the Earth
    ● Thus, they will buy sustainable and
    eco-friendly compost
    03
    Markets where our
    product will be displayed
    Our product will be available
    on both physical and online
    market
    Physical Markets

    Sunday Markets Exhibitions


    ● It will allow us to reach a Advertising and selling at
    local audience exhibitions dedicated to plants and
    ● Large amounts of fertilizers will be a huge success
    customers ● It will reach the target
    demographic
    ● Allow us to garner more
    customers
    Online Marketing- Amazon
    ● Amazon guarantees quality and customers
    will be more inclined to buy the product.
    ● It improves brand awareness.
    ● Easy to keep track of sales and profits.
    ● Product visibility.
    ● Gain valuable insights on customer patterns
    and habits.
    ● Can optimize campaigns and
    advertisements to garner the attention of
    customers.
    THANK
    YOU

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