Service Marketing

Services Renewal in the

effects COVID-19
Pandemic
GROUP 2
Bruno Jousselin
Managing director of MM
Mega Market Vietnam
 The core values that Mega Market aims for

● Responsible business
● Sustainable development
● Technology and innovation
● Focusing on people
 Target customers

● HORECA customer groups

● Married women
● Working people
● Young people
 Table of contents

Positioning Products & Services

01 02 Core services and supplementary
Positioning
The company’s marketing services
significance The impact of the COVID-19
pandemic.

03 New services 04 Actual ability

What’s new services did they offer? Actual ability to attract customers
 01
Positioning
● Positioning
● The company’s marketing significance
 Positioning

Reputable and quality supplies High quality is top commitment

for manufactory system

Category products Optimal cost Perfect experience

 Positioning
● MM Mega Market’s remarkable achievements in Vietnam

Two largest price stabilization programs –

Accompanying local farmers to support OCOPs
Wholesale Price and Lock Price
 The company’s marketing significance

● Size and Reach

● Market Entry
● Brand Exposure
● Promotional Opportunities
● Market Research
● Competitive Advantage
● Local and Global Visibility
 02
Products & Services
● Core services and supplementary services
● The impact of the COVID-19 pandemic.
 Core services and supplementary services

Core services

Wholesale Shopping Wide Range of Products Imported Products

 Strong business plan
Delivery Services In-Store Cafes and Dining Areas Customer Loyalty Programs

Supplementary services
Gift Cards and
Online Shopping Special Events and Promotions
Vouchers
The impact of the COVID-19 pandemic.
 03
New services
What’s new services did they offer?
What’s new services did they offer?

● MM Mega Market will

develop an e-commerce
platform focusing on B2B
opportunities.
● Focus on developing both
online and at the center
simultaneously, also known as
the O to O (Online to Offline)
model.
 What’s new services did they offer?
● Focus on customer groups that are
individuals and households
● Promoting the export of Vietnamese
agricultural products to foreign
markets
 What’s new services did they offer?

● Online ordering and delivery

What’s new services did they offer?

● Contactless Payments
● Enhanced safety and
sanitation measures
● Membership card
program.
● Launching modern
project "good price"
Virtual shoppingg
support
 04
Actual ability
Actual ability to attract customers
 Top 10 most reputable
retail companies in 2020
Become a corporation with a strong
presence in the food supply chain
through various wholesale, retail, and
online channels.
 Actual ability to attract customers

Digital transformation
and e-commerce
 Actual ability to attract customers

Ensuring food supply

and price stability
 Actual ability to attract customers

Creating a safe
shopping environment
 Actual ability to attract customers

Community support
MM Mega Market is honored to
receive a certificate of merit from the
People's Committee of Ho Chi Minh
City for outstanding achievements in
COVID-19 epidemic prevention.

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