Shanaya Chawla Aastha Chechani Mariska Shroff Nabeeha Lokhandwala Shreshtha Singh Riham Doshi Group 1 7 NMarketing Plan P’s Key Steps e e e e e e e propuct PRICE PLACE PROMOTION PROCESS PEOPLE PHYSICAL EVIDENCE theprducttieis eatlaapricebesed The place where the Ways andstraegies © _Launchingand The tateyjes for Showing our product.he Rldah ‘on cost of production product willbe avaliable promote product for executing the whole attracting individuals photos taken to ane assed vate to purchase 20d sles Plan, and hon togo through entcng offers. adverse tandite ‘bout packaging aTera rr noe er Ag) Ero PET Product lucts range from physical tems tke vehicles an ring to ning ices, A successful duct re Ives a market gap by understanding the target audience and their ps the case of a solar power ‘swironmnentally conscious coneumer®, pa teenagers and you nats ‘eco-tiendly approach, hamessing solar energy to charge phones on the go, aligning wth sustain ‘goals of "Quality Education”, “Sustainable Cities and smmurities” and “Affordable and Clean Energy’ dovelopment Furthermore, we wll not only be suppiying our consumers with a customized cable for er phone but also be offering them witha 2 year warranty on the producwT Price On online websites, similar companies charge between €3000- £75000 for similar products. The price range of our target market is from 21000 to #5000, asa resuit, £2000 wil be our floor price and +3000 willbe our celting price. We can't charge below #2000 as we have to consider the cost of making the product and wo have to add in advertising costs which are expensive. We can't charge above 173000 as the customers won't buy our product since other Companies are also selling the product above €3000. Considering all these factors, the optimal price for cur product is €2500.Place (Our target market consists of young middle classed scl who travel ‘requentiy, Most middle-class customers buy from trustworthy and well known locations, 50 we wil therefore be dstibutig our product to the local tech vendors to sell, however our target market does mainly purchase from online stores and we wil thus sell ou product on Amazon as well, Keeping in ‘mind the fact that our competitors also primarily sel the product via online stores.Promotion Our product's key advantage is that itis green and studies have shown that green products are more likely to be purchased by middle-class consumers than by upper-class or lower-class consumers which increases the chance of our product being purchased by our future generation who have the ability and ‘encouragement to empathize with eco tiendly products tke this, Therefore, our business wil be targeting youngsters of the upper midle-class, People between the ages of 13 to 30 are best suited for ths product as they need the technology the most, in comparison to the others, for example, elders who travel will mostly dive ther cars, which have bultn charging facies, Lastly, In order to advertise ths product successfull, we will be uploading interactive videos and posts to spread awareness about, ‘ur product, seeing that itis the best way to reach our targeted ideal customersCUSTOMER SURVEY Process ‘Amazon has an inbuilt delivery and feedback system that we can use ‘to impcove our customer care and when seling our product in local stores, we will provide our customers with a suney sheet to receive feodoack,Our product will be sold at community electronic stores and so, our staff members need to meet specific requirements, like being familiar with how computerized devices and solar energy works, as well as having adequate experience with handling other electronic devices. pamea\yn ” gaPhysical Evidence