INSTACART DIGITAL PLATFORM CANVAS - LG 18

● Grocery stores
● Grocery shoppers

● IT platform ● Increase in the ● Most convenient and time ● Consumers

providers number of saving way for anyone to ● Shoppers
● Payment customers they shop for groceries ● Retail
Gateway can provide Partners
● Has three membership
● Retail partners service to options to offer : Personal,
● Their sales will Shopper and Business
increase due to ● Consumers benefit from
the increase in the one day delivery
customers ● Hyper-local on-demand option
online grocery delivery
● Commission ● Connecting customers
● Advertising- Internet with personal shoppers
● Monthly (9.99$) or
on each yearly (99$)
marketing
product sold ● Analyzing customer buying subscription
(varies by pattern of each product to membership
producer) recommend personal ● Customer service ● Delivery fees of
● Mark-up on shoppers regarding their 3.99-9.99$ (free with
● Customer
product prices own inventory. relationship subscription)
(15%+) ● Ui/Ux design of the website
management ● Service fees of
and app is user friendly.
● Partnership with stores ● Community 5-10%
● Human resources - ● Social interaction
Delivery people. rules
 INSTACART DIGITAL PLATFORM CANVAS - LG 18

PRODUCER PRODUCER CONSUMER CONSUMER

PARTNERS &
SEGMENTS VALUE COMPLEMENTS
VALUE SEGMENTS
● IT platform PROPOSITION ● Grocery stores
PROPOSITION
providers ● Increase in the ● Most convenient and time ● Consumers
● Grocery shoppers
● Payment number of saving way for anyone to ● Shoppers
Gateway customers they LEARNING & shop for groceries ● Retail Partners
● Retail partners can provide TOOLS & INNOVATION ● Has three membership
CORE
service to options to offer : Personal,
RESOURCES INTERACTION ● Creating
● Their sales will technological Shopper and Business
● Advertising- ● Hyper-local on-demand
increase due to
Internet marketing infrastructure to ● Consumers benefit from
the increase in online grocery delivery the one day delivery option
● Analyzing connect users
customers ● Connecting customers
customer buying and stores
with personal shoppers
pattern of each digitally
● Commission
product to ● Provides 24/7
on each delivery system
recommend
product sold personal shoppers by partnering with
(varies by regarding their own
RULES local shoppers ● Monthly (9.99$) or yearly
producer) inventory. ● Customer service ● Developments in (99$) subscription
● Mark-up on ● Ui/Ux design of the ● Customer artificial membership
website and app is relationship intelligence can ● Delivery fees of
product
user friendly. help predict 3.99-9.99$ (free with
prices management
● Partnership with consumer subscription)
(15%+) ● Community
stores demand, making ● Service fees of 5-10%
● Social interaction
better
PRODUCER● Human resources -
Delivery people.
rules recommendation CONSUMER
PRICING engines PRICING
Value Proposition
Consumer

● Most convenient and time saving way for anyone to shop for groceries
● Has three membership options to offer : Personal, Shopper and Business
● Consumers benefit from the one day delivery option

Producer

● Increase in the number of customers they can provide service to

● Their sales will increase due to the increase in customers
Rules
Customer service

Customer relationship management

Community

Social interaction rules

Tools and resources
- Advertising- Internet marketing
- Analyzing customer buying pattern of each product to recommend personal
shoppers regarding their own inventory.
- Ui/Ux design of the website and app is user friendly.
- Partnership with stores
- Human resources - Delivery people.
Pricing:
Consumer:

- Monthly (9.99$) or yearly (99$) subscription membership

- Delivery fees of 3.99-9.99$ (free with subscription)
- Service fees of 5-10%

Producer:

- Commission on each product sold (varies by producer)

- Mark-up on product prices (15%+)