BUSINESS

MODEL
CANVAS
UMJG 4042 NINGEN RYOKU
(ENTREPRENEURSHIP)
1) VALUE PROPOSITION
● Wide-variety of transaction set for easy payment to buy any movies tickets,
flight tickets and others during buying.
● To replace plastics cards “outdated and vulnerable magnetic interface”
● Fast, easy and convenient
● Electronic payment solution
● Cash back on merchant spent
2) CUSTOMER SEGMENTS
● Business - Easy to transfer, Business partnering, smarter cash management
● Housewives - online shopping, food delivery, appstore, itunes
● Road user - Toll payment, Petrol Station
● Public transport - Bus, transit, ride hailing
3) CHANNELS
● App Store
● Touch N Go Website
● Touch N Go Card
● Merchants
● Card networks
● Issuing banks
● API
4) CUSTOMER RELATIONSHIP
● It digitalizes and can replace a credit or debit card chip and PIN or magnetic
stripe transaction at a contactless-capable point-of-sale terminal
● Provide trust, security and mobile wallet system
● Automated and app platform based
● promotion to get cash backs and discount during events
● Online Services for TouchNGo physical card after linking
5) REVENUE STREAMS
● Free to use
● Advertising
● 3rd party payment commision ( banking, merchant transaction, devices)
● Investment with float on money in the system
● Marketable profiles/Data for cross-promotion
6) KEY PARTNERS
● Government agencies (billing, parking, tolls)
● Business owners
● Card networks (debit, credit)
● Banks
● Mobile network (celcom, maxis, digi)
● 3rd party system (movies, flight, lazada)
7) KEY ACTIVITIES
● Process payment
● Development
● operation
● Integration
● Security
● Legal
● System architecture
8) KEY RESOURCES
● QR easy payment
● Two-factor authentication (passcode, fingerprint ID)
● Online Wallet
● 3rd party services ( cinema, bill payment, flight ticket)
9) COST STRUCTURE
● Technology and infrastructure
● Servers and database hosting
● Integration and customisation
● Customer services and HR
● Marketing and Advertising
 Business Model Canvas
Key Partners Key Activities Value proposition Customer Relationship Customer Segments
● Government ● Process payment ● Wide-variety of transaction set for easy ● It digitalizes and ● Business - Easy to
agencies ● Development payment to buy any movies tickets, can replace a transfer, Business
● Business owners ● operation flight tickets and others during buying. credit or debit card partnering, smarter
● Card networks ● Integration ● To replace plastics cards “outdated and ● Provide trust, cash management
● Banks ● Security vulnerable magnetic interface” security and ● Housewives - online
● Mobile network 3rd ● Legal ● Fast, easy and convenient mobile wallet shopping, food
party system ● System architecture ● Electronic payment solution system delivery, appstore,
● Cash back on merchant spent itunes
● Road user - Toll
Key Resources Channels payment, Petrol
● QR easy payment ● App Store
● Touch N Go Station
● Two-factor ● Public transport -
Website
authentication ● Touch N Go Card Bus, transit, food
● Online Wallet ● Merchants delivery, ride hailing
● 3rd party services ● Card networks
● Issuing banks
● API

Cost Structure Revenue Streams

● Technology and infrastructure ● Free to use
● Servers and database hosting ● Advertising
● Integration and customisation ● 3rd party payment commision
● Customer services and HR ● Investment with float on money in the system
● Marketing and Advertising ● Marketable profiles/Data for cross-promotion