Group Assignment

HAFIZ MUHAMMAD USMAN KHAN 20212-29389

NASHRA KASHIF 20212-29024
QURATUL AIN 20191-25359
AROOBA SHAHID 20201-27908
SAFDAR ABBAS 20201-28024
ANOSHA RAB SIDDIQUE 20211-29922
FIZA MEMON 20161-20520
 2

What are the three non

customer tiers and what are
their preferences?
Tier 1
Consumers of classic hyper/supermarkets' online sites, consolidated
online platforms, and vertical online platforms.
Preferences
 Multiple options at one stop of online market.
 Preference of imported fresh food due to safety concern.

“Soon-to-be” noncustomers
who are on the edge of your
market waiting to jump ship

What are the three non
customer tiers and what are
their preferences?
Tier 2
“Refusing” noncustomers who
consciously choose against
your market
3
Couples working in the large cities and living in the large
scale residential complexes in the city or suburbs who go to
supermarkets, hypermarkets or neighbourhood convenience
stores for shopping.
Preferences
 Physical experience of buying.
 One stop solution.
 Quality Assurance.
Couples working in the large cities and living in the large
scale residential complexes in the city or suburbs who go to
wet market
Preferences
 Cost efficient products in comparison of quality assured
products.

What are the three non
customer tiers and what are
their preferences?
Tier 3
“Unexplored” noncustomers
who are in markets distant
from yours
4
Consumers who not at all buy grocery. E.g. People who
don’t buy groceries e.g. Individuals/Singles in major cities
at work or studying. Dine only outside.
Preferences
 Time efficient services comparable to purchasing and
cooking.
 Junk Food Lovers
 5
Under O2O model what
Buyer Experience Cycle
differentiating factors can you
propose using Buyer utility   Purchase Delivery Use Supplements Maintenance Disposal

matrix. Productivity
●      
●  

1) Fast delivery-Customers have an option

Simplicity          
to opt for one hour delivery or visit the

Utility Lever
nearest store. The 15fen name
determines the proposition of efficient
delivery of fresh green groceries.
Convenience  
● ●    
 
2) Purchase-Customer productivity Online
orders: Customers can order fresh food
Risk Reduction
●      
●  

via WeChat using a mobile phone. Fun Image    

●      

Environment
           
Friendly
 6
Under O2O model what
differentiating factors can you Buyer Experience Cycle
propose using Buyer utility   Purchase Delivery Use Supplements Maintenance Disposal

matrix.

3) Maintenance-Risk reduction: Stable supply

Productivity
●      
●  

network: He had a stable supply network of Simplicity          

vegetables based on contract farming to

Utility Lever
minimize financial commitment while other
e-commerce dealers acquired a farm to
control supply.
Convenience  
● ●    
 
4) Convenience & Use: High traffic and low
Risk Reduction
●      
●  

●
rental offline stores; Store to sell vegetables,
Fun Image          
fruits and meat in wet market

Environment
           
Friendly
 7

Under O2O model what Buyer Experience Cycle

differentiating factors can you
  Purchase Delivery Use Supplements Maintenance Disposal
propose using Buyer utility
matrix. Productivity
●      
●  

5) Fun & Image- Use: Cold storage and Simplicity          

sorting centre to standardize the quality and

Utility Lever
service of vegetables

6) Purchase Risk Reduction: Food safety is a

Convenience  
● ●    
 
significant social issue in China. As a result,
the O2O model offers real, high-quality, and
Risk Reduction
●      
●  

●
traceable food supplies to solve these food
Fun Image          
safety concerns.

Environment
           
Friendly
 8
Under O2O model what
Buyer Experience Cycle
differentiating factors can you
propose using Buyer utility   Purchase Delivery Use Supplements Maintenance Disposal

matrix. Productivity
●      
●  

7) The layers of market participants who

Simplicity          
received commissions from producers and

Utility Lever
merchants are eliminated under the O2O
model. In order to maintain supply and
demand balance, merchants can now operate
Convenience  
● ●    
 
their own vegetable farms or buy stock
directly from growers. All of this can be
managed more productively and
Risk Reduction
●      
●  

inexpensively by taking control of their

entire supply chain.
Fun Image    
●      

Environment
           
Friendly
Thank You

Any Questions?