PATANJALI AYURVED

AN UNCONVENTIONAL BUSINESS MACHINE

Group 09
Anjana Dabi - MBA07011
Mihir Balsara - MBA07022
Debahuti Deo - MBA07033
Harikrishnan - MBA07044
Neeil Jain - MBA07054
Kapil Kasare - MBA07064

 FUTURE OF PATANJALI AYURVED

Patanjali Competitors

Foods
Patanjali Ayurved has diverse portfolio.

Swadeshi connection.

Healthcare
Competition against FMCG giants in
different product categories.

Dental Products

0 2,500 5,000 7,500 10,000

 KEY ASPECTS OF PATANJALI STRATEGY AND ITS

COMPETITIVE ADVANTAGE

Pricing
Brand

Strategy Ambassador

Right Time,
Strong
Word Of Mouth

Right Product Patriotism Promotion

KEY COMPETITIORS

COMPETITOR'S WORRY

Support from the government

Fear of Patanjali entering into the

institutional markets like army

canteen.

HOW IT SHOULD AVOID IMITATION

Low cost of products

Supplying demanded products
 HOW DO YOU EXECUTE A STRATEGY FOR A COMPANY FOR

WHICH BUSINESS IS A BY-PRODUCT?

Who is your primary customer?

People who prefer Swadeshi.

Patanjali supports sentiments, needs, and desires. Employees work here to serve society, not just
How do your core values prioritize customers,
to earn money. The company and its key personnel immerse themselves with the people in order
shareholders, and employees?
to understand the customers better.

What critical performance variables are you

Price and the purity of the product.
tracking?

Should be made in India, The company never thinks of commercial benefits; it is guided by
What strategic boundaries have you set?
consumer demand.

Assigning stretched goals (from 2000cr in 14-15 to 5000cr in 15-16) and limiting marketing
How are you generating creative tension?
budgets (opportunity for smart marketing).

How committed are your employees to helping each As a whole, the company has a staff strength of about 10,000, including contractual workers.
other? They have common pride in purpose

What strategic uncertainties keep you awake at

False claims trying to hurt the brand, Risk of going off-track.
night?
 STRATEGIC RECOMMENDATION TO PATANJALI

Expansion into international

Focus on marketing and
Premium Products
market advertising
THANK YOU