GROUP 4

PATANJALI AYURVED Akanksha Mutreja Himanshu Prasad

An Unconventional Business Machine Arkaprava Chongdar Kanchi Goyal
Chhavi Bansal Kaustub Gaikwad
 7 STRATEGY QUESTIONS
A simple approach for better execution
Primary Priority Critical Performance Creative
Customer? Stakeholders? Variable? Tension?
Utilise Organic waste
Baba Ramdev Followers Suppliers Quality, Pricing
Best production lines
Swadeshi and yoga lovers Innovation

Employee
Commitment? The future of Patanjali? Is it Going to be a market
Patriotism & spirituality
Long lasting relationship
leader or not?
Patanjali Setup
Strategic
Uncertainity?
Growing Company
Reliance on Baba Ramdev
Low Profit Margin
Market Capture
Strategic
Boundary?
Market Leader Potential
Economical feasibility
No marketing costs
KEY ASPECTS OF
PATANJALI'S STRATEGY
"Competitive Pricing, Purity of Raw Material & Innovation"
Focus on consumer demands
Extensive research on economic production
Wide Range, Wide Reach, plans of expansion THEIR COMPETITIVE
State-of-art production lines ADVANTAGE
Quality Monitoring; brand equity
71% growth rate VS competitors' 18%-21%
Tough competition to MNCs; "We are hoping
Baba's Popularity
to give them a headache"
Low Pricing
High Quality Natural Products
'Swadeshi'
Friendly Government
COMPETITION
Key competitors: Dabur, Emami, Himalaya Wellness
Other Competitors: Marico, HUL, P&G, Nestle

Competitor's Response How does Patanjali avoid imitation?

Venturing into herbal and ayurvedic Trust and credibility

products Swadeshi narrative
Focusing on relevant products Penetrative pricing
M&A with smaller players Patents
 STRATEGY
When business is a by-product

Patanjali is a cocept
Brand Existing Building on Baba
Ideals - Yoga & Swadeshi Values Audience Ramdev's name
Battle unhealthy lifestyle Using follower base

of yoga

Negligible marketing costs Extensive product line

Affordable pricing
Pricing Penetrating rural market
 HOW DO YOU COMPETE WITH A BRAND WHOSE BUSINESS IS A BYPRODUCT
PATANJALI ?
STRATEGIC RECOMMENDATIONS
THE ANSWER IS - YOU DON'T!!
FOR PATANJALI

No Market No product Insufficient Brand Strategic Acquisitions

research Marketing and Quality Perception
advertising Control Marketing and Advertising
Not sustainable in Consumer's product Numerous reports, Perceived as giffen
the long run discovery will be unheard of in cases of goods by a lot of
hampered other brands consumers Additional Market Research

Higher quality product

portfolio
THANK YOU
Any Questions?