Section: OLCA311A027 Subject: BSAELE01 – Human Behavior in Organization

Student: 20135750 – Mar A. Tundag Instructor: Francis Ruiz

Activity 4

1. What is attitude?

Attitude is a settled way of thinking or feeling about someone or something, typically one that is
reflected in a person's behavior. It refers to a set of emotions, beliefs, and behaviors toward a particular
object, person, thing, or event. Attitudes are often the result of experience or upbringing. They can have a
powerful influence over behavior and affect how people act in various situations. It describes persons'
enduring favorable or unfavorable cognitive evaluations, feelings, and action tendencies toward some object
or idea. 

2. Explain the three (3) major components of attitude.

Affective component: this involves a person’s feelings / emotions about the attitude object.
It is the way one feels about the situation, person, or object of the attitude. This initial feeling can
influence our attitude in many ways which can be either positive or negative. Often times this is
an impulsive response stemming from memory or past experience with the object of the attitude
or something similar to it. An attitude that is based on an affective position could also be religious
or moral in nature.

For example: “I am scared of spiders”.

Behavioral (or conative) component: the way the attitude we have influences on how we act or behave.
It is the manner our attitudes influence how we behave or act and centers on individuals
acting a certain way towards something. It is also referred to as thought component, is the
manner our attitudes response or act to an object.

For example: “I will avoid spiders and scream if I see one”.

Cognitive component: this involves a person’s belief / knowledge about an attitude object. This aspect
of attitude can be altered based on experiences or others' opinions. The affective
component includes feelings and emotions associated with these judgments. Some of
the cognitive components of skilled reading include eye movements, visual perception,
language processing, reasoning, and memory.

For example: “I believe spiders are dangerous”.

3. What is Job Satisfaction?

Job satisfaction is defined as the level of contentment employees feel with their job. This goes beyond
their daily duties to cover satisfaction with team members/managers, satisfaction with organizational
policies, and the impact of their job on employees’ personal lives. It is a measure of workers' contentedness
 with their job, whether they like the job or individual aspects or facets of jobs, such as nature of work or
supervision.

4. Explain HERZERG’S Two-Factor theory.

These are the Motivation-hygiene theory and Dual-factor theory. It states that there are certain factors
in the workplace that cause job satisfaction while a separate set of factors cause dissatisfaction, all of which
act independently of each other. It implies that the managers must stress upon guaranteeing the adequacy
of the hygiene factors to avoid employee dissatisfaction. Also, the managers must make sure that the work is
stimulating and rewarding so that the employees are motivated to work and perform harder and better.
Understanding Herzberg's theory recognizes the intrinsic satisfaction that can be obtained from the work
itself. It draws attention to job design and makes managers aware that problems of motivation may not
necessarily be directly associated with the work.

Example:

Factors for Satisfaction - Achievement Recognition The work itself Responsibility Advancement
Growth.

Factors for Dissatisfaction - Company policies Supervision Relationship with supervisor and peers
Work conditions Salary Status Security.

In other words, a job can have motivators that contribute to satisfaction, but also hygiene factors that
increase dissatisfaction if they are absent. This, in turn, creates several different situations in the workplace.