UNIT 5

Controlling
Controlling is one of the important functions of a manager. In order
to seek planned results from the subordinates, a manager needs to
exercise effective control over the activities of the subordinates. In
other words, the meaning of controlling function can be defined as
ensuring that activities in an organization are performed as per the
plans. Controlling also ensures that an organization’s resources are
being used effectively & efficiently for the achievement of
predetermined goals.

Process of Controlling
1. Establishment of standards- Standards are the plans
or the targets which have to be achieved in the course
of business function. They can also be called as the
criterions for judging the performance. Standards
generally are classified into two-
a. Measurable or tangible - Those standards which
can be measured and expressed are called as
measurable standards. They can be in form of
cost, output, expenditure, time, profit, etc.
b. Non-measurable or intangible- There are
standards which cannot be measured monetarily.
For example- performance of a manager, deviation
of workers, their attitudes towards a concern.
These are called as intangible standards.

Controlling becomes easy through establishment of

these standards because controlling is exercised on the
basis of these standards.
2. Measurement of performance- The second major
step in controlling is to measure the performance.
Finding out deviations becomes easy through
measuring the actual performance. Performance levels
are sometimes easy to measure and sometimes
difficult. Measurement of tangible standards is easy as
it can be expressed in units, cost, money terms, etc.
Quantitative measurement becomes difficult when
performance of manager has to be measured.
Performance of a manager cannot be measured in
quantities. It can be measured only by-
a. Attitude of the workers,
b. Their morale to work,
c. The development in the attitudes regarding the
physical environment, and
d. Their communication with the superiors.

It is also sometimes done through various reports like

weekly, monthly, quarterly, yearly reports.

3. Comparison of actual and standard

performance- Comparison of actual performance with
the planned targets is very important. Deviation can be
defined as the gap between actual performance and
the planned targets. The manager has to find out two
things here- extent of deviation and cause of deviation.
Extent of deviation means that the manager has to find
out whether the deviation is positive or negative or
whether the actual performance is in conformity with
the planned performance. The managers have to
exercise control by exception. He has to find out those
deviations which are critical and important for
 business. Minor deviations have to be ignored. Major
deviations like replacement of machinery, appointment
of workers, quality of raw material, rate of profits, etc.
should be looked upon consciously. Therefore it is said,
“ If a manager controls everything, he ends up
controlling nothing.” For example, if stationery charges
increase by a minor 5 to 10%, it can be called as a
minor deviation. On the other hand, if monthly
production decreases continuously, it is called as major
deviation.

Once the deviation is identified, a manager has to think

about various cause which has led to deviation. The
causes can be-

a. Erroneous planning,
b. Co-ordination loosens,
c. Implementation of plans is defective, and
d. Supervision and communication is ineffective, etc.

4. Taking remedial actions- Once the causes and extent

of deviations are known, the manager has to detect
those errors and take remedial measures for it. There
are two alternatives here-
a. Taking corrective measures for deviations which
have occurred; and
b. After taking the corrective measures, if the actual
performance is not in conformity with plans, the
manager can revise the targets. It is here the
controlling process comes to an end. Follow up is
 an important step because it is only through
taking corrective measures, a manager can
exercise controlling.

Budgeting

Budgetary management is the process of managing and tracking

income and expenses. Companies often have budgets for individual
departments as well as an overall company budget. Departmental
managers are frequently responsible for managing their
department's budget.

Benefits of Budgeting

1. Gives you control over your money 

Knowing that you have a good budget to fall back on each month will
give you the confidence and peace of mind of knowing you're in
control of your money. It beats the 'spend and hope' approach
where you don't pay attention to your bank balance and hope there
is money left in your account when you come to pay. 
 
2. Helps you focus on your financial goals
Planning for the future and working to an objective allows you to
plan big purchases, like houses and cars, without worrying you'll miss
the mark. Sticking to your budget and putting money aside will bring
you a step closer to achieving your financial goals.
 3.Keeps you on top of what you're spending
You'll be surprised at how much you spend on essential things, like
bills, rent/mortgage, and food. Most of us will have vastly
underestimated our monthly or weekly spend by forgetting how
much we spend on other items like TV license and commuting. 
Laying all of your expenses out clearly will help you plan better while
identifying areas where you might be able to save some money.
Changing your mobile phone contract or switching to a more
affordable tariff with a new energy provider are just two areas where
you can make some savings.
 
4. Makes it easier to stay aware of your savings and debts
We have already said that the budget planner helps you stay on top
of what you are spending but what about the money you are putting
away or using to pay off debts? A good budget will keep you aware
of when your debts will be paid off and identify when you may have
additional money that you can redirect into savings or spend on an
occasional treat.
 
5. Helps you to save for unexpected costs
It's always safe to expect the unexpected. If your boiler breaks in the
middle of winter, or your oven stops working, you'll want to make
sure you have some money set aside to deal with it. Careful
budgeting can help take the sting out of unexpected bills by making
sure you have a pot of money to fall back on when you need it the
most. 
 
Relation between Planning and Controlling

Planning and controlling are inter-related to each other. Planning

sets the goals for the organization and controlling ensures their
accomplishment. Planning decides the control process and
controlling provides sound basis for planning. In reality planning and
controlling are both dependent on each other. In the words of M.C.
Niles, “Control is an aspect and projection of planning, where as
planning sets the course, control observes deviations from the
course, and initiates action to return to the chosen course or to an
appropriately changed one.”

The relationship between planning and control can be explained as

follows:
1. Planning Originates Controlling:
In planning the objectives or targets are set in order to achieve these
targets control process is needed. So planning precedes control.

2. Controlling Sustains Planning:

ADVERTISEMENTS:

Controlling directs the course of planning. Controlling spots the areas

where planning is required.

3. Controlling Provides Information for Planning:

In controlling the actual performance is compared to the standards
set and records the deviations, if any. The information collected for
exercising control is used for planning also.

4. Planning and Controlling are Interrelated:

Planning is the first function of management. The other functions like
organizing, staffing, directing etc. are organized for implementing
plans. Control records the actual performance and compares it with
standards set. In case the performance is less than that of standards
set then deviations are ascertained. Proper corrective measures are
taken to improve the performance in future. Planning is the first
function and control is the last one. Both are dependent upon each
other.

5. Planning and Control are Forward Looking:

Planning and control are concerned with the future activities of the
business. Planning is always for future and control is also forward
looking. No one can control the past, it is the future which can be
controlled. Planning and controlling are concerned with the
achievement of business goals. Their combined efforts are to reach
maximum output with minimum of cost. Both systematic planning
and organized controls are essential to achieve the organizational
goals.