III.

Target Customers

- A hotel's target clients include business travelers, tour groups, small

conference groups, and solo vacationers. Suite hotels are one of the most
popular types of hotels, as they provide visitors with a separate living room in
their hotel room.
- A target market for a EL NUEVO hotel is a group of people with comparable
demographics, such as age and income, as well as similar requirements and
demands. People who are most likely to be interested in your property and
services are typically referred to as hotel target markets. Suites are preferred
by business travelers, lawyers, and company partners because they allow
them to have meetings in a professional yet private setting in their hotel room.

Consumers of hotel services

- The hotel industry's services are used by a wide range of individuals and for a
wide range of purposes: singles and families, young and old, rich and poor,
people of many nationalities and professions, employees and top executives,
vacationers and business travelers, and so on. Every hotel guest has different
demands and preferences, which must be considered in order to provide
exceptional service.

Depending on the goals, we can distinguish the following categories of hotel services
consumers:

1. Tourists: They eat in restaurants and cafes, buy souvenirs, go to entertainment

and cultural institutions, and mostly make reservations for rooms and services,
but they are prone to impulse purchases.
2. Vacationers: Despite some similarities to visitors, they are less engaged in
cultural and educational events, are frequently more calm, and require more
silence.
3. Business people: When traveling for work (including business trips), there are
increased expectations for accuracy and timeliness, as well as the need for
additional communication and transportation services. They also prefer to pay by
bank transfer and are frequent hotel visitors.
4. Workers: Temporarily living for a contract job: plan to stay for a long time (from a
few months to a year or even many years) and choose the most cost-effective
solutions.
 5. Event organizers: Such hotel clients are more prone to act as intermediaries,
reserving rooms for groups of people, and frequently using additional hotel
services such as conference rooms and meeting rooms, increasing the chance of
cancellation.
6. Overnight: If you're just passing through or visiting a specific region for a
personal reason, you'll probably only stay for one night (or a few) to sleep and
rest, and you won't be able to schedule anything in advance.
7. Arrived at the event: It can be an athletic, cultural, or scientific event, as well as
applicants for the university entrance campaign and other possibilities for a one-
time peak assembly of a generally homogeneous huge group of individuals who
are basically strangers.
8. Just married: Increased expectations on the degree of comfort and service as a
result of the need for privacy.

Identify the target of hotel customers

Table of contents

1. Where?
2. Why?
3. Who?
4. How many?

1. Where?
Where are your hotel guests from?
- How far do they have to go to get to your hotel?
- Is it a local, regional, national, or worldwide organization?
- Which country are they from if they're international?
- What language(s) do they speak and comprehend?

2. Why?
Why do your customers choose your hotel for their stay?
 What kind of experiences do people want if they're coming for pleasure?
 Rest/relaxation,
 to engage in physical activity,
 spend quality time with friends and family,
 to make new friends,
  to study and learn a new language or culture?

3. Who?
 At what point in their lives do they find themselves?
 Teenagers,
 students,
 young individuals who are active,
 young couples, whether they have children or not,
 families,
 elders who are active,
 retired?
4. How many?
 Are they traveling alone, in pairs, in small groups, or in large groups?
 What types of groups do you get?
 Families and friends,
 clubs / organizations
 Seminars or team-building exercises?