Course Outline: Data Analytics (MISA2001)

Area: Management Information Systems and Analytics| Credit: 3

Programme: PGDM | Duration: June-September, 2022 | Term: IV
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Instructor(s) Name : Dr. Ruchi Sharma
Email : r.sharma@imi-k.edu.in
Phone (Extn no.) : 03366529655
Meeting Hours : Tue, Wed & Fri: 2:00 p.m. to 5:00 p.m.
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PART 1
INTRODUCTION
Data can be rightly termed as a fuel that can drive any organization to new heights. Also, with the
advent of multiple technologies for day to day data collection, there is no dearth of data all around.
Using this data for businesses is now a mandate for any organization looking towards growth. Data
Analytics enables companies to efficiently understand enormous data from multiple sources and
derive valuable insights to make smarter data-driven decisions.

COURSE OBJECTIVES (CO)

i. Understanding the significance and need of analytics as a competitive advantage.
ii. Apply quantitative modelling and data analysis techniques to the solution of real world
business problems, communicate findings, and effectively present results.
iii. Apply the theories, techniques and tools to solve problems from various industrial domains
such as manufacturing, services, retail, software, banking and finance, sports, and
pharmaceuticals.
iv. Make better business decisions by using techniques and tools for data analytics

COURSE LEARNING OUTCOMES (CLO)

At the end of this course, students would be able to:
CLO1 – Demonstrate analytical thinking for business problems. (PLO 1, 5)

CLO2 – Demonstrate ability to select the right tools and techniques for different analytical
problems (PLO 2)

CLO3 – Demonstrate ability to identify a practical life problem and apply the right analytical
solutions. (PLO 3, 4)

1
COURSE CONTENT
1. Introduction and visualisation of Data
2. Descriptive analytics techniques
3. Simple and multiple linear regression and their applications
4. Model Evaluation Techniques
5. Introduction to neural networks

PRESCRIBED TEXT BOOK

Text book : Business Analytics, James R. Evans, Third Edition, Pearson

OTHER READINGS AND REFERENCES

1. Business Analytics, The Science of Data-driven Decision making, U Dinesh Kumar, First
Edition, Wiley
2. Basic Econometrics, Damodar Gujarati, Fifth Edition, Mc Graw Hill

POLICY ON PLAGIARISM:
Plagiarism of any kind and to any extent would attract penalties. The assessment would be
‘zero’ for that particular component, with no further opportunity to improve. Repetition of the
offence would result in failure in the subject.

ASSESSMENT SCHEME AND WEIGHTAGE:

{a} END-TERM

Weightage Duration (in CLO

Evaluation Open/close Book
(%) minutes) Tested

End-Term 40 2 hrs Closed CLO 3

2
 {b} OTHER ASSESSMENTS

Sl. Unit of
Evaluation Item Weight Time CLO
No. Evaluation

1 Assignment Individual 15 After session 8 CLO 1

2 Quiz Individual 20 After session 10 CLO 2

3 Project Group 25 After session 18 CLO 1, 2, 3

PART 2: SESSION PLAN

Session. Topics Pedagogy Reading
Introduction to Data
analytics and its significance,
Evans Ch. 1
understanding the buzz words, Lecture and hand
1&2
(business analytics, data outs
analytics, data science, Data U Dinesh Kumar Ch. 1 & 3
ethics)
Lecture, hands on Evans Ch. 2 &3
Visualization and exploration
3&4 exercise (Excel and
of Data
SPSS) U Dinesh Kumar Ch. 2
James R. Evans: Ch 7
Concept of theory building,
U Dinesh Kumar Ch. 6, 7
constructs and Empirical
Lecture and Hands
5-6 Hypothesis, t-test, Analysis of
on (Excel and SPSS) Case Study: Central Private
variance, Correlation, Chi-
services limited
square test

Evans Ch 8
Lecture and hands
Simple Linear Regression and
7-8 on exercise (Excel U Dinesh Kumar Ch. 9
Applications
and SPSS) Case Study: Package Pricing
at the DAD Hospital
Assignment

3
 Evans Ch 8

Multiple Linear Regression and U Dinesh Kumar Ch. 10

Lecture and Hands
9-10 Applications, residual analysis, Damodar N. Gujarati Ch 5
on (Excel and SPSS)
analysis of the results
Case Study: MRP Biscuit
Case

Negative Binomial Regression, Lecture and Hands

11 U Dinesh Kumar Ch. 11
Logistic Regression on (Excel and SPSS)

Quiz

Model Evaluation Techniques, Lecture and Hands

12 U Dinesh Kumar Ch. 11
R square, MSE, RMSE, MAE on (Excel and SPSS)

Detection and Remedy for Damodar Gujarati ch.10

Lecture and Hand
13-14 Multicollinearity and U Dinesh Kumar Ch. 10
outs
Heteroskedasticity
Forecasting techniques, time
Lecture and Hand James R. Evans: Ch 9
15-16 series components, method of
outs
moving averages
Lecture and Hands
Introduction to Neural
17-18 on exercise Hand outs
Networks and applications
(Python/SPSS)

19-20 Project Presentation

*Cases may change during the sessions as per requirement.

PART 3: SUPPLEMENTARY INFORMATION

* Project Details – The group project topics will be given tentatively after the 11th session.
The written report of the project for each group should be sent within the deadline (to be
communicated in due course) and then group viva will be conducted during the 19th and
20th session.

4
 PLO MAPPING FOR THE COURSE

Addressed CLO
by No.
PLO# Program Learning Outcome
Course?
(Yes / No)
Application of Fundamentals
PLO1 Traits: Demonstrate application of functional / conceptual knowledge Yes CLO 1
to business situations
Problem Identification and Solution CLO 2
PLO2 Traits: Demonstrate ability to identify a problem, critically assess Yes
various alternatives and suggest appropriate solution

Integrative Thinking
Traits: Demonstrate ability to identify inter-linkages among functional CLO 3
PLO3 Yes
areas within an enterprise and assess the impact of external
environment on its performance

Effective Communication CLO 3

PLO4 Traits: Demonstrate proficiency in Oral and Written Communication Yes

Ethical Responsibility
PLO5 Traits: Demonstrate awareness and assess impact of ethical behavior Yes CLO 1
on business
Leadership
PLO6 Traits: Demonstrate capability to take leadership role in a business No
situation