Professional Documents
Culture Documents
JPSP 2022 108
JPSP 2022 108
com
2022, Vol. 6, No. 5, 1114 – 1128
1
Program Pasca Sarjana, Universitas Negeri Jakarta, Indonesia, wahyudjunaedi@gmail.com
2
Program Pasca Sarjana, Universitas Negeri Jakarta, Indonesia, henryeryanto@unj.ac.id
3
Program Pasca Sarjana, Universitas Negeri Jakarta, Indonesia, rawdo2003@gmail.com
Abstract
This study aims to identify and analyze the factors that influence competitive advantage and provide
suggestions for improvement to MSMEs in South Tangerang. In this study, the variables chosen as
predictors of competitive advantage were ambidextrous leadership, social capital, and entrepreneurial
orientation. This research is a type of quantitative research. Researchers will use 285 samples, namely
the owner or main manager of SME company managers, with a minimum number of 3 employees,
have good capital and operatimg in the city of South Tangerang with the business field of community
consumption products that have been registered on the Small and Medium Enterprises Cooperatives
of South Tangerang Office. The analytical method of this study uses descriptive analysis, validity test,
reliability test, while data analysis test of Structural Equation Modeling (SEM) and Multi Analysis
Group (MGA). The results of the study prove that (1) ambidextrous leadership has a direct positive
effect on entrepreneurial orientation; (2) social capital has a direct positive effect on entrepreneurial
orientation; (3) ambidextrous leadership has no direct positive effect on competitive advantage; (4)
social capital has a direct positive effect on competitive advantage; (5) entrepreneurial orientation has
a direct positive effect on the competitive advantage of employees; while (6) entrepreneurial
orientation acts as a partial mediation variable between ambidextrous leadership and employee
competitive advantage; and (7) entrepreneurial orientation acts as a partial mediation variable between
social capital and competitive advantage.
ASEAN level has its own set of opportunities 2019, in 2019 the proportion of sectors on the
and obstacles (Permana, 2017) number of businesses that are included in the
MSME category in the total registered business
In the business world, we are living in an era of
units is quite large. The number of MSMEs was
VUCA World, which is characterized by
recorded at 65.485.497 while the business units
increasing waves of volatility (which are
included in the large business unit category
difficult to foresee), uncertainty, and business
were 5.637 business units. Likewise, the ability
complexity, as well as volatile markets and
to accommodate the number of workers. Large
changes in existing market structures (Bennett
business units employ 3.805.829 employees,
& Lemoine, 2014). Human resources play an
while the workforce for the MSME sector
essential part in the organization's sustainability
reaches 119.562.843, the data shows that of the
because it is a catalyst for major changes in
total workforce in Indonesia, 96.92% of them
aspects of organizational behavior that have a
work for the MSME sector. Meanwhile, the
high influence on the organization's capacity to
MSME sector accounts for 60.51 % of GDP at
compete.
current prices, with the major corporate sector
In order to enhance product sales, MSMEs for contributing the remaining 39.49 % (Widiatmo
public consumption products are being & Retnawati, 2019).
compelled to make positive adjustments in
Research shows that competitive advantage and
order to create competitive advantages.
product innovation provide empirical evidence
Products that differ from existing competitors
for the achievement of superior marketing
in terms of distinct product differences, pricing
performance for Batik MSMEs in Indonesia
benefits, and on-time delivery. Product,
(Nofrizal, 2021). Meanwhile, according to
process, or method innovation is achieved by
Porter (1990) in (Setiawan, 2012) explained
creating new ideas that are in agreement with
that competitive advantage is the core of
existing conditions both within and externally
marketing performance to face competition.
to the company. Responding to changes in the
Further, according to Raymond et al. (2003)
environment, sustaining existing products or
providing an understanding of competitive
business processes, and carrying out
advantage as a company's ability to create
improvements or product development
products or service offerings that are more
innovations, as well as carrying out strategic
valued by customers compared to competing
business planning and bold to do something
companies. According to the study conducted
different with an acceptable level of risk.
by Luu (2015), by collecting data from 427
Organizational excellence that comes from managers of software companies in a business
machines, capital and geographical conditions context in Vietnam, he concluded that
has shifted to the superiority of quality human competitive advantage influenced by social
resources which are the advantages of the capital, ambidextrous leadership and
organization. Porter (1998) highlight that entrepreneurial orientation.
human resource management can assist a
Based on the foregoing issue, there are several
company succeed a competitive advantage by
factors that affect the competitive advantage of
cutting costs, improving product sourcing,
the MSME business. However, in this study, it
and/or differentiating its services. Developing a
is only limited to ambidextrous leadership,
competitive advantage through human resource
social capital and entrepreneurial orientation
management demands a strategic approach on
because these factors have an influence on
organizational management.
business performance. The researcher took the
According to data submitted by the Ministry of title “The Effect of Ambidextrous Leadership
Cooperatives and MSMEs in the Development and Social Capital on Competitive Advantage
of Micro, Small and Medium Enterprises with Entrepreneurship Orientation as A
(MSME) and large business (UB) data as Mediation Variable: A Study on MSMes In
contained in www.depkop.go.id of 2018 – South Tangerang”. To investigate MSMEs in
order to have a better knowledge of the
Wahyudi 1116
requirements for their growth and development. competitive advantage from the organization as
Such understanding will allow scientists, well as to actively compete with competitors.
practitioners, and policymakers to develop
Theoretical Framework
effective support methods for MSMEs.
Because of the importance of MSMEs to the
local and national economies, it is critical to
understand and investigate their competitive
advantages.
REVIEW LIBRARY
Competitive advantage
Ceglinski (2017) came to the conclusion that Figure 1 – Model of Research Framework
the idea of competitive advantage is typically
Based on the research framework above, the
employed for the purposes of examining a
researchers developed a research hypothesis
company's outcomes that are above average in
with the following hypothesis formulation:
a competitive market, according to his study
findings. However, as a result of recent changes H1 : Ambidextrous leadership has a direct
in the organizational environment, competitive positive effect on entrepreneurial orientation.
advantage has become more complex, and the
H2 : Social Capital has a direct positive
relationship between the sources of profit and
the results of activities has become less effect on entrepreneurial orientation.
obvious. H3 : Ambidextrous leadership has a direct
Ambidextrous Leadership positive effect on competitive advantage.
measurement scale used in the questionnaire is (2016). Moreover, social capital is measured
the Likert scale. The Likert scale is used to using indicators tested by Rodrigo-Alarcon
measure attitudes, opinions, and perceptions of et.al. (2018), Parra-Requena et.al. (2011).
a person or group about social events or Lastly, entrepreneurial orientation is measured
phenomena (Arikunto, 2013). by indicators used by previous research by
Campos, de la Parra and Parellada (2012) and
Table 1- Likert Scale Score
Krauss et. al. (2005).
Information Score
0,488, which indicates that this model shows the Fornel-Larcker Criterium and Inner VIF
the dependent variable is influenced by 48,8% Values all have met the requirements, so that
by the independent variable, while the further data analysis can be carried out by
remaining 51,2% influenced by other variables bootstrapping to analyze the inner model to test
outside this model. the hypothesis of this study.
Furthermore, the results of calculations to see Structural model or inner model is a model that
the fit of the model are shown in the table describes the relationship between latent
below. variables that are evaluated using path
coefficients. The value of t-statistics or t-count
Table 6- Calculation Results of Fit Model
is the value of the path coefficient in the
Saturated Model Estimated calculation of the structural model. Through the
Model bootstrapping process, the results of data
SRMR 0.080 0.080 analysis are obtained as shown in the following
d_ULS 2.092 2.092 figure:
d_G 0.708 0.708
Chi-Square 1081.276 1081.276
NFI 0.706 0.706
Source: Data Analysis Using Smart-PLS
Program (2021)
Furthermore, from the Path Coeficients table ambidextrous leadership (X1) on competitive
the following analysis can be performed: advantage (Y) is not statistically significant. In
other words, ambidexrous leadership (X1) has
a) Based on calculations using bootstrap
no direct positive effect on employee
or resampling, where the test results of the
competitive advantage (Y).
ambidextrous leadership estimation coefficient
on the entrepreneurial orientation of the d) Based on calculations using bootstrap
bootstrap results are 0,235 with a t-statistic or resampling, where the test results of the
value of 3,093 > 1,96 and standard deviation estimated coefficient knowledge management
0,076, and hence the P value is 0,002 < 0,05, towards entrepreneurial orientation the
which means significant. Thus, H0 is rejected, bootstrap result is 0,243 with a t-statistic value
which means that there is a direct effect of of 2,834 > 1,96, and the standard deviation is
ambidextrous leadership (X1) on 0,086, and hence the P Value is 0,005 < 0,05,
entrepreneurial orientation (X3). which means significant. Therefore, H0 is
rejected, which means that there is a direct
b) Based on calculations using bootstrap
effect of social capital (X2) on competitive
or resampling, where the results of the
advantage (Y) is statistically significant. In
leadership estimation coefficient test
other words, social capital (X2) has a direct
onentrepreneurial orientationbootstrap result
positive effect on competitive advantage (Y).
with t-statistic value of 7,255 > 1,96 and the
standard deviation is 0,071, and hence the P e) Based on calculations using bootstrap
Value is 0,000 < 0,05 which means significant. or resampling, where the test results of the
Therefore, H0 is accepted which means there is estimated coefficient of entrepreneurial
a direct effect of social capital (X2) on orientation on competitive advantage, the
entrepreneurial orientation (X3) statistically bootstrap result is 0,279 with a t-statistic value
significant. In other words, social capital (X2) of 4,144 > 1,96 and the standard deviation is
has a direct positive effect on entrepreneurial 0,067, and hence the P Value is 0,000 < 0,05
orientation (X3). which means significant. Therefore, H0 is
rejected which means that there is a direct
c) Based on calculations using bootstrap
effect of entrepreneurial orientation (X3) on
or resampling, where the test results of the
competitive advantage (Y) which statistically
estimated coefficient ambidextrous leadership
significant. In other words, entrepreneurial
against competitive advantage the bootstrap
orientation (X3) has a direct positive effect on
result is 0,085 with a t-statistic value of 1,066 <
employee competitive advantage (Y).
1,96 and the standard deviation is 0,080, and
hence the P Value is 0,287 > 0,05, which Meanwhile, the indirect effect can be seen in
means it is not significant. Therefore, H0 is table below:
rejected which means the direct effect of
Table 8- Specific Indirect Effect
Original Sample Standard T Statistics P Values
Sample (O) Mean (M) Deviation (O/STDEV)
(STDEV)
X1_Ambidextrous 0.066 0.067 0.027 2.451 0.015
Leadership ->
X3_Entrepreneur Orientation
-> Y_Competitive Advantage
X2_Social Capital -> 0.144 0.145 0.042 3.442 0.001
X3_Entrepreneur Orientation
-> Y_Competitive Advantage
Source: Data Analysis Using Smart-PLS Program
From the Specific Direct Effect table above, the 1. Based on calculations using bootstrap
following analysis can be performed: or resampling, where the test results of the
1121 Journal of Positive School Psychology
orientation that leads to CA and AT, in other research conducted by Rodrigo-Alarcon et. al.
words it is easy for other parties to do. (2018) argues that entrepreneurial orientation is
determined by a higher level of social capital so
Even more deeply in the AT dimension, there
that social capital as described is strongly
are two questions with a low mean score,
influenced by society's value system.
namely the question "my team and I believe
that the best results occur when an individual or The results of data analysis prove that social
team decides on an AT2 business opportunity" capital has a positive effect on orientation of
with an average score of 3,4 where as many as entrepreneurs, that showed by the original
126 respondents (44%) gave answers with a sample value or path coefficient of 0,517, p
range of “strongly disagree” and “disagree”. As value 0,000<0,05, which means that the
for the question "my team pursues business hypothesis proposed in this study is proven (H0
opportunities by making decisions is rejected).
independently AT3" the average respondent's
These results are in line with research
answer is 3,2 where as many as 151
conducted by Wimba et. al., (2015) which
respondents (53%) gave answers with a range
showed the result that Social Capital
of "strongly disagree" to "neutral".
significantly increased the Entrepreneurial
Therefore, MSMEs in South Tangerang should Orientation of MSMEs in wood crafts in Bali
have transformed their entrepreneurial Province. Small and Medium Enterprises in
orientation which has been developing in the Wood Crafts in the Province of Bali, take
entrepreneurial environment in order to be able advantage of interpersonal relationships shown
to answer the challenges of the times as well as by participation in networks, mutual care, trust,
an anticipatory step to changes in business values, norms and acting as a proactive wood
processes after the Covid-19 pandemic. Based craft business community. With the existence
on the data analysis of respondents' answers, of a small community group that is cohesively
generally the ambidextrous leadership of SMEs bound by a network of fellow entrepreneurs,
in South Tangerang, but there are several things reciprocally, entrepreneurs have more
that need to be improved, namely: management knowledge and managerial competence, so they
or business owner always gives a picture of the are more independent, innovative, dare to take
future company that can be achieved and risks even in uncertainty. Likewise in the
explain the policies taken by the company so research of Castro et. al. (2014) stated that
that employees have a clear direction in their there is a relationship between social capital
work. and entrepreneurial orientation. Further,
Prakasa (2018) also shows the result that there
Social Capital has a direct positive effect on
is a significant relationship between social
Entrepreneurial Orientation
capital and entrepreneurial orientation.
In line with the prior theory, it has been defined
Ambidextrous leadership does not have a direct
that social capital has a positive effect on
positive effect on Competitive Advantage
entrepreneurial orientation. This means that any
positive changes that occur in social capital will The proposed hypothesis is based on a
have a positive impact on entrepreneurial theoretical study that ambidextrous leadership
orientation. has a positive effect on competitive advantage.
Many managers usually refrain from engaging
This is in line with the results of Prakasa
in combat activities that exist in a multi-
(2018a) which found that personal values have
organizational setting where ambidextrous
a significant effect on entrepreneurial
dominance inserts a vital role between strategic
orientation. Meanwhile, social capital has an
leadership and competitive advantage. For
influence in shaping one's values and behavior
opportunities inan organization, the relationship
so that the relationship between personal
between organizational ambidexterity and
values, social capital, and entrepreneurial
managers has a dominant influence (Mom et
orientation becomes interesting. Previous
1123 Journal of Positive School Psychology
al., 2019; Qammar & Abidin, 2020). The main on competitive advantage. This hypothesis is
role ambidextroously has been mentioned in supported by several studies, including: One of
various studies induces a dominant role the resources that can provide a competitive
between competitive advantage and leadership. advantage is a resource that is developed
For the most part, small businesses have been through various social approaches with its
viewed as an efficient strategic view in which social attributes known as social capital (Al-
competency structures have been heavily daibat, 2017). In this regard, social capital is
embedded for competitive advantage. Usually, seen as an instrument that encourages the
in industrial action strategic competencies are growth and development of competitive
required to be adjusted to the dominance of advantage which is the target of a business
skills and knowledge that can increase strategy that mediates the process of achieving
achievement. Dominant interactions have been goals (Al-daibat, 2017).
mentioned in extensive studies that mention the
Research conducted by Odeh (2014) in Al-
importance of business competence and export
Daibat (2017) aims to identify the role of social
performance (Birru et al., 2019).
capital in achieving competitive advantage in
From the results of data analysis, it can be private banks in Iraq. The results show that
concluded that there is no positive effect of there is a statistically significant relationship
ambidextrous leadership on competitive between the dimensions of social capital and
advantage, indicated by the original sample competitive advantage (Al-daibat, 2017). In
value or path coefficient of 0,085, and p values addition, there is a statistically significant effect
of 0,287>0,05, thus the hypothesis proposed in for the dimension of social capital on
this study is not proven (H0 is accepted). competitive advantage.
However, this result is not in rhyme with The results of empirical data analysis prove that
Clauss et. al.,(2020) which found that there is a social capital has a positive effect on
significant positive impact of ambidextrous competitive advantage, which indicated by the
leadership ability on competitive advantage. original sample value or path coefficient of
Further, Sibghatullah and Reza (2020) also 0,243, or p values of 0,005 <0,05, meaning that
shows that ambidextrous leadership has a the hypothesis proposed in this study is proven
significant positive impact on competitive (H0 is rejected).
advantage. Likewise, Martinez-Climent et. al.
Studies by Xiang & Shen (2009) which aims to
(2019) shows that ambidextrous leadership
measure and analyze the impact of social
significantly predicts competitive advantage.
capital, dynamic capabilities, and innovation on
Many barriers were removed by the competitive advantage in China's real estate
competence of managers which also helped the industry. The results show that there is a
company in its rapid growth. As a result, many positive correlation between sustainable
companies are in a strategic competency competitive advantage and social capital,
development environment that can provide dynamic capabilities, and innovation.
better results for significant competitiveness Meanwhile, Tuominen et al. (2013) in test
evaluations. The induction of various service results and model analysis show that social
and delivery objectives also has a direct impact capital has a significant positive effect on
on competitive advantage. Studies explain the competitive advantage. Likewise, in the
relationship between competitiveness, research conducted by Al-Daibat (2017), the
marketing and strategic outlook for competitive results of the research regression show that
advantage (Papadas et al., 2019). there is a statistically significant effect for
social capital on competitive advantage in
Social Capital has a direct positive effect on
Jordanian banks. Similarly, Prasad et al. (2012)
Competitive Advantage
found that there is a relationship between social
The theory proposed as a hypothesis in this capital and competitive advantage.
study is that social capital has a positive effect
Wahyudi 1124
From the data analysis of social capital Companies with an entrepreneurial orientation
variables, it can be seen that all dimensions can reach the target market and be in a market
obtain good results where the average value is position that is ahead of their competitors. The
4,1 with details ST 4,2 RL 4,0, and CO 4,0, company constantly monitors market changes
meaning that the statement in the questionnaire and responds quickly. Innovation and proactive
is considered approved by the respondents. attitude are needed to increase competitive
advantage (Jayaningrum & Sanawiri, 2018).
Entrepreneurial Orientation has a direct
Companies that have an entrepreneurial
positive effect on Competitive Advantage
orientation will be able to innovate so that they
This hypothesis is built on the theory that can create products that are more unique /
statesEntrepreneurial orientation through an attractive compared to their competitors. The
attitude that continues to be developed can company will also dare to take risks in making
increase the potential of MSMEs in making decisions that are uncertain but provide
their capabilities and resources a competitive opportunities for better results. The proactive
advantage (Utami & Wilopo, 2018a). nature of looking for markets is done in order
to get a wider market in the midst of
According to Wadud (2019), the competition (Fatmawati, 2016).
entrepreneurial orientation has a positive effect
on competitive advantage. Entrepreneurship Porter (1990) further suggests that companies
orientation is in the form of various activities can create competitive advantage through
that are innovative, able to develop marketing innovation by presenting new ways to improve
strategies, are proactive, dare to take risks. the value chain so as to create superior
Meanwhile, competitive advantage is carried customer value. A proactive company will have
out by increasing innovative capabilities, a competitive advantage regarding the speed of
production management and marketing. response to environmental changes and
Therefore, if entrepreneurs want to have a customer needs. In addition, Miller & Friesen
competitive advantage, entrepreneurs must (1983) argues that proactive can be described
have an entrepreneurial orientation seriously as a company with speed in innovation and
and effectively so that they can overcome being the first to introduce new products and
competition between MSMEs. services. Courage in taking risks is also needed
so that companies are able to act proactively
Moreover, Sriram et al. (2020) found the results and innovatively to gain a competitive
where entrepreneurial orientation has a advantage. This condition shows that
relationship with innovation, where innovation companies that apply an entrepreneurial
is one of the benchmarks of competitive orientation will gain a competitive advantage
advantage. Similarly, Sirivanh et. al., (2014), (Aloulou & Fayolle, 2005).
the research produces data that entrepreneurial
orientation has a positive effect on competitive There are also those who argue that a company
advantag. Further, according to Mahmood & must have a good understanding of the role of
Hanafi (2013); Sadalia et al. (2020); and Utami innovation-based entrepreneurship in
& Wilopo (2018b) highlight that competitive advantage in order to be more
entrepreneurial orientation has a positive effect familiar with the market it faces (Stambaugh &
on competitive advantage. According to the Yuan, 2017). Other experts also added that in
results of data analysis, the hypothesis order to better understand entrepreneurship in
proposed in this study is proven (H0 is order to achieve competitive advantage,
rejected), marked by the original sample value companies need to investigate how the
or path coefficient of 0,388, and p values of marketing model developed by the company
0,001<0,05. This explains that the various adapts to the market and environment (Kisaka
changes that occur in the entrepreneurial & Anthony, 2014).
orientation, will affect the competitive
By improving the entrepreneurial orientation, it
advantage of employees.
is possible for MSMEs to develop the
1125 Journal of Positive School Psychology
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orientation acts as a partial mediation variable Bican, P. M., Brem, A., & Kailer, N.
between social capital and competitive (2020). Organizational ambidexterity and
advantage competitive advantage: The role of
strategic agility in the exploration-
exploitation paradox. Journal of
Innovation and Knowledge, xxxx.
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