How to Grow through

Omni-channel E-commerce
Acquiring, nurturing, and engaging customers in today’s
multi-platform, multi-app world
We are LOCAD
An end-to-end fulfillment solution in
Asia-Pacific that empowers
e-commerce brands through
localized and scalable warehousing
and logistics.
 Philippine e-commerce is consistently growing

The PH e-commerce market is expected to grow

1 2
+24% CAGR in the next 5 years and has surpassed
previous industry projections of $28B GMV by
2025, as it is now on track to reach $40B GMV.
The Philippines is also the top-growing country in
terms of retail e-commerce at 25.9% which shows
a thriving industry poised for even more growth.

Source: e-Conomy SEA 2021 report by Google, Temasek, and Bain | eMarketer report, Jan 2022
Omni-channel e-commerce is the name of the game

E-commerce businesses maintain presence in

1 2
There is a rise of direct-to-consumer brands in the
multiple platforms in order for them to be Philippines which gives them more control over
accessible to multiple customer bases. customer experience.

Source: LOCAD Key E-commerce Trends of 2022 White paper

Omni-channel e-commerce poses great opportunity for consumer brands

Online groceries see a widespread adoption with the largest

2.8x
increase in “mostly online” shoppers seen in groceries.

increased penetration
of online groceries
— much higher than
the average 1.7x
across all categories

Purchase frequency 4.0 3.8 3.5 4.1 7.2 4.3 3.6 3.1 8.3 3.4
increase in last 3 months

Ave. spend per online 25 26 94 22 37 23 120 82 30 134

transaction (USD)

Source: Southeast Asia, the home for digital transformation by Facebook and Bain & Company
How exactly can consumer brands leverage
the rise of omni-channel e-commerce?
Holistic strategy for digital transformation of consumer businesses

OMNI-CHANNEL COMMERCE

Direct to consumer Discovery and Connected Scalable fulfillment Seamless

engagement transactions across inventory for platform customer
channels multi-channel experience
(e)-commerce

Omni-channel trade Integrated channel Integrated Distributed Clarity, visibility,

marketing management inventory and order fulfillment and reliability
management with increasing speed
one pool of stock while reducing cost
 Digital transformation starts from within

Strategy

Alignment
Successful Culture

digital
transformation
You really have to look at it as the X axis
is technology and the Y axis is cultural
transformation. And you can’t really do
innovation without making sure that the
culture marches at the same pace as the Resources People
innovation.
Fantastic fulfillment is key to succeed in omni-channel e-commerce

Top factors that will make consumers an e-commerce brand

Value-for-money 44%

42% Better product quality 34%

will switch to a
more reliable
store that Better availability 32%
delivers great
customer
experience Faster delivery time 32%

Better product selection 30%

reason for a negative

1.2x
#3 customer score is poor
delivery experience
Satisfied e-commerce
customers spend
more
Source: Southeast Asia, the home for digital transformation by Facebook and Bain & Company
With LOCAD, you can forget about fulfilling orders alone

Cloud Distributed Multi-carrier

Platform Fulfillment Shipping
Channel Integration On-demand Capacity Integrated Carriers
Order Management Distributed Warehouses Preferred Rates
Inventory Management Same-Day Pick & Pack Multi-Carrier Allocation
Control Tower Automated Fulfillment Shipment Tracking
 Transforming Havaianas’ E-commerce

Faster Shipping Better Customer Satisfaction Lower Cancellation

70%
increased customer ⬇50%
With LOCAD, only 3 days to complete delivery happiness based on
customer care tickets
2%

4X 4% 2%

Faster Shipping In-house LOCAD

“The beauty of the integration and the way that things are run by Locad is that [it’s] very data-driven - it’s so
seamless and very, very in tune with how we do things.”
- Christine Brunermer, E-commerce Lead, Havaianas
Fulfilled businesses with LOCAD
 Taking e-commerce fulfillment to the next level

“Now that we’re working with LOCAD, we can grow the

business a lot more because we’re no longer limited to the
LOCAD NPS number of orders we can only pack per day.”
Gail Go, President

73 “The LOCAD dashboard enables me to check the status of my

sales targets and inventory health any time of the day.”
Aencille Santos, Brand Owner
Industry NPS*
31
“When you have a partner like LOCAD, you can allow yourself
to be healthier, to rest a bit, and to have the energy to put back
into the business.”
Meryll Yan, Founder

* Source: Southeast Asia, the home for digital transformation by Facebook and Bain & Company
 LOCAD
Your end-to-end
e-commerce fulfillment
solution
Commerce infrastructure: Building the rails of commerce
 How to Grow through
Omni-channel E-commerce
Acquiring, nurturing, and engaging customers in today’s
multi-platform, multi-app world