Reduce Electricity to

Save Our World

Take an action to minimize climate change by reducing electricity consumption and
educating ASEAN society through interactive mobile apps platform.
Small steps can help save the world!

MATRIX EXPLORER TEAM

RINI NUR FATIMAH
MUHAMMAD FIJAR ASWAD
Technology is growing rapidly which implies an increase of energy demand
Let’s take a look at this fact! As technologies grow, electricity demand increases

5B >0.4B 8000 TWh

Year: 2030
World’s internet users
internet users in ASEAN
2000 TWh
62.5% Penetration rate
Year: 2010

Penetration rate 73%

*except Brunei & Myanmar
Production and operation of ICT will quadruple
Source: Statista (2022) the global electricity consumption in 2030 than 2010
Source: Andrae, et all (2015)
and these projections

25.4 billion 7% per year

SMART DEVICES for collecting, analyzing,
and sharing the data in 2030 Electricity consumed by digital devices growing
Source: Statista (2022)
faster than global electricity demand itself (3%
per year)
Emerging technology will experience 104% Source: Van Heddeghem et all (2014)
growth rate between 2018 and 2023
Source: Statista (2022)

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Industry and household play an important role to the rising of electricity demand
over the year
In 2040, the electricity demand in ASEAN The majority of electricity is consumed by industry and
region increase to more than double than residential sectors
2020
The Projection of Electricity Demand in ASEAN (2010-2040)
in TWh

Source: International Energy Agency (2019)

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The advancement of technology changes the behavioral lifestyle in society
Household electricity demand is projected to rise IT sector electricity demand will grow by 50%
due to the need for smart devices by 2030 (compared to 2020)

Household Electricity Demand Breakdown

in TWh

Source: International Energy Agency (2019)

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If the demand for electricity increases,
the supply will increase

But…
Electricity generation leads to climate change
and causes the following phenomena

Temperature
Anomaly (ºC)
Projected to rise
3.5ºC by 2100

with these projection in 2100

5 out of 10 5 out
ASEAN countries
Electricity generation is the second greatest experience floods of 10
contributor of greenhouse gas emission
ASEAN countries
ASEAN contributes 4.6% of world’s annual 6 out of 10 experience drought

CO2 emission. Source: Global Carbon Project (2018) ASEAN countries experience
extreme rainfall
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Source: ASEAN State of Climate Change Report (2021)
The climate change awareness in ASEAN needs to be addressed even more
In fact Therefore, some ways to increase the awareness of
limiting electricity consumption are

1. Economy
Only By saving electricity usage, monthly living cost can

6 out of 10* be reduced

People are aware of climate change’s issue

*Indonesia and Philippines respondent
Source: Pew Research Center Survey (2018)
Thus, since electricity usage contributes greatly to
climate change, consumption needs to be managed
2. Education
By providing a vast amount of electricity-related
knowledge, recent news, and day-to-day tips,
individual awareness can be excelled

How can we achieve it?

YESA!
Tools that can help people to reduce electricity consumption
in their daily life → changing lifestyle

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Introducing YESA! (Your Electricity Saving Assistant)

Manage daily electricity usage

Visualize consumption and electricity cost in a

meaningful graph

Give suggestion to reduce electricity cost due to

money saving and energy consumption, also
provide with simulation

Educate user about energy saving and

environmental issue

Trace the electricity consumption by data history

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YESA! is an easy way to monitor and manage daily electricity usage

We provide simple and

User can choose whether their User can input their devices at
interactive platfrom to help user reduce Easily manage the daily usage
home or office to be monitored home or office easily
electricity bill & consumption

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YESA! will provide a lot of educational information

This feature help user to save User can access useful

User can trace the history of
money and get the information information about electricity,
their electricity consumption
on how to reduce electricity bill energy, and environment issues

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Here is our plan to develop YESA!

Research and Development Feedback and Update

2023 2025 – 2026
1. Monitor feedback and review
1. Conduct market research
2. Monitor apps performance
2. Seek funding for development
3. Evaluate and create regular update
3. Find related partner
4. Make prototype and trial

Launching Future Expansion

2024 2027 – 2030
1. Submit apps to the Appstore and Playstore Develop sophisticated features based
2. Promote the apps on market needs
3. Design a dashboard for recording and analyzing KPI’s

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We need stakeholder cooperation to make it a success

Give feedback for further Create campaign to increase

improvement society’s awareness about energy
saving and environmental issues
User
Non-Governmental
Organization
Continuously improve and develop Create regulation to promote
some features, based on market electricity consumption reduction
needs

Project Owner Government

Give funding for research and Create partnership to implement

development this solution across ASEAN countries
Collaborate with potential partners

Investor ASEAN
12 Matrix Explorer Team
The following goals and target will be accomplished

Target 13.2: Integrate climate change measures into national policies, strategies and planning

Target 13.3: Improve education, awareness-raising and human and institutional capacity on climate
change mitigation, adaptation, impact reduction and early warning

ASEAN Socio-Cultural Community 2025 Blueprint

Section A.1. Engaged stakeholders in ASEAN processes
Section C.3. Sustainable climate
Section C.4. Sustainable consumption and production
Section D.3. A climate adaptive ASEAN with enhanced institutional and human capacities to adapt to the impact of
climate change

ASEAN Economic Community 2025 Blueprint

Section B.4. Productivity-driven growth, innovation, research and development and technology commercialization
Section C.2. Information and communication technology
Section C.4. Energy

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“
C limate change is no longer some far-off
problem. It is happening here; it is
happening now.

-Barack Obama-
Thank you
MATRIX EXPLORER TEAM
2022
References
Andrae ASG, Edler T. On Global Electricity Usage of Communication Technology: Trends to 2030. Challenges. 2015; 6(1):117-157.
https://doi.org/10.3390/challe6010117
Climate Watch Data (2019). Greenhouse Gas Emission by Sector. (https://ourworldindata.org/emissions-by-sector)
Global Carbon Project (2019). Annual CO2 Emission per Country. (https://ourworldindata.org/co2-emissions)
IEA (2019). Southeast Asia Energy Outlook 2019.
(https://iea.blob.core.windows.net/assets/47552310-d697-498c-b112-d987f36abf34/Southeast_Asia_Energy_Outlook_2019.pdf)
IEA World Energy Balances (2020). Electricity Consumption by Sector.
(https://www.iea.org/data-and-statistics/data-product/world-energy-statistics-and-balances)
NASA Goddard Institute for Space Studies (2022). Land-Ocean Temperature Index.
(https://data.giss.nasa.gov/gistemp/graphs/graph_data/Global_Mean_Estimates_based_on_Land_and_Ocean_Data/graph.txt)
Pew Research Center (2018). A Look at How People Around the World View Climate Change.
(https://www.pewresearch.org/fact-tank/2019/04/18/a-look-at-how-people-around-the-world-view-climate-change/)
Schneider Electric Sustainability Research Institute (2021). Digital Economy and Climate Impact.
(https://www.se.com/us/en/download/document/998-21202519/)
Statista (2022). Global Digital Population as of April 2022. (https://www.statista.com/statistics/617136/digital-population-worldwide/)
Statista (2022). IT Industry Growth Rate Forecast Worldwide from 2018 to 2023, by Segment.
(https://www.statista.com/statistics/967095/worldwide-it-industry-growth-rate-forecast-segment/)
Statista (2022). Number of Internet of Things (IoT) Connected Devices Worldwide from 2019 to 2030.
(https://www.statista.com/statistics/1183457/iot-connected-devices-worldwide/)
Van Heddeghem, S. Lambert, B.Lannoo, et all. Trends in Worldwide ICT Electricity Consumption from 2007 to 2012. Computer Communication.
2014;50:64-76. https://doi.org/10.1016/j.comcom.2014.02.008

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