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    Ma Theresa Pobadora Albaño
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    The document defines key terms used in a study, including brand awareness, business growth, customers, internal stakeholders, quality assurance, quality service, and word of mouth. Brand awareness refers to consumer familiarity with a product or service through social media or personal referrals. Business growth describes a stage where a company seeks new profit boosting strategies. Customers are defined as those who acquire goods or services and support companies with excellent products. Internal stakeholders have a direct interest through employment, ownership, or investment. Quality assurance ensures consistent monitoring and evaluation to meet high standards. Quality service compares offerings to customer expectations. Word of mouth relies on consumer recommendations to friends and family.

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    DEFINITION OF TERMS

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    The document defines key terms used in a study, including brand awareness, business growth, customers, internal stakeholders, quality assurance, quality service, and word of mouth. Brand awareness refers to consumer familiarity with a product or service through social media or personal referrals. Business growth describes a stage where a company seeks new profit boosting strategies. Customers are defined as those who acquire goods or services and support companies with excellent products. Internal stakeholders have a direct interest through employment, ownership, or investment. Quality assurance ensures consistent monitoring and evaluation to meet high standards. Quality service compares offerings to customer expectations. Word of mouth relies on consumer recommendations to friends and family.

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    3 views1 page

    Definition of Terms

    Uploaded by

    Ma Theresa Pobadora Albaño
    The document defines key terms used in a study, including brand awareness, business growth, customers, internal stakeholders, quality assurance, quality service, and word of mouth. Brand awareness refers to consumer familiarity with a product or service through social media or personal referrals. Business growth describes a stage where a company seeks new profit boosting strategies. Customers are defined as those who acquire goods or services and support companies with excellent products. Internal stakeholders have a direct interest through employment, ownership, or investment. Quality assurance ensures consistent monitoring and evaluation to meet high standards. Quality service compares offerings to customer expectations. Word of mouth relies on consumer recommendations to friends and family.

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    © All Rights Reserved
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    DEFINITION OF TERMS

    Brand Awareness. This term refers to the familiarity of consumers with a particular product or

    service (Kopp, 2022). In this study, brand awareness refers to an engagement in which

    individuals learn about your business, either through the posts of their friends or through

    personal referrals.

    Business Growth. a phenomenon that happens when business owners, personnel, and external

    variables affect a company's success (Indeed Editorial Team, 2021). In this study, business growth

    refers to the stage where a business has grown to the point of seeking for new ways to boost profits.

    Customers. This term refers to a person who acquires a good or service, typically someone with

    a particular distinguishing quality (Merriam-Webster's Collegiate Dictionary, 2022). In this study,

    customers are the supporters of a company if it produces excellent goods and demonstrates that it

    values its customers.

    Internal Stakeholders. This term refers to those who have direct interest in a company, such as

    by employment, ownership, or investment (Fernando, 2022). In this study, internal stakeholders

    support businesses' commitment and production of high-quality products that provide a positive

    customer experience.

    Quality Assurance. This term refers to a part of quality management that makes sure that

    everybody is doing everything properly in every stage of the production process (Jones, 2018). In

    this study, quality assurance refers to a system that ensures that all aspects of a project, service,

    or facility are consistently monitored and evaluated in order to ensure they meet the highest

    standards of quality.

    Quality Service. This phrase describes how to interact politely and kindly with clients and

    customers (YourDictionary, 2016). In this study, quality service refers to the comparing of

    services and how it will meet the expectations of customers.

    Word Of Mouth. This term refers to the process of informing others about a specific product or

    service, usually because you believe it is good and want to encourage them to try it (Cambridge

    Dictionary, 2018). In this study, word of mouth refers to a strategy that relies on consumers'

    recommendations of specific businesses to their friends and family.

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