FICCI FRAMES Fast Track 2022

September 27-28, 2022, at Hotel Westin, Powai, Mumbai

As on 21st September
Day I- 27th Sep

09:00 am Registration

Ballroom 1 & 2 (September 27th, 2022)

10:30 -11:30 hrs Lighting of Lamp by all the Dignatories on the Dais

Inaugural

11:30-11:45 hrs Tea Break

Ballroom 1 & 2 (September 27th, 2022)

11:45-12:30 hrs Fireside chat with Ranveer Singh, Film Personality

Ballroom 1 & 2 (September 27th, 2022)

12:30-13:30 hrs Role of Media & Entertainment in building the social fabric of the nation

The process of nation-building has many different aspects. It simultaneously handles several
parts. It is a collaborative and innovative process that considers the country's geographical
and historical views as well as the uniqueness and diversity of its cultural ethos. The role of
the media is critical in this situation. The correct kind of consciousness and understanding
among the public regarding the objectives and constraints of our planners can be effectively
communicated through the media. It can also promote good governance by identifying flaws
and barriers to change and resolving them with innovative ideas and in-depth analysis.
Effective and democratic media play a crucial role in any culture of prevention and are crucial
for societies striving to move towards peace and democracy. The Indian Media and
Entertainment (M&E) industry is a sunrise sector for the economy and is making significant
strides. Proving its resilience to the world, Indian M&E industry is on the cusp of a strong
phase of growth.
Ballroom 3 (September 27th, 2022)

12:30-13:30 hrs Role of Online curated content in spreading consumer awareness about online fraud: A
case study of Jamtara

India is becoming a “Faceless, Paperless, and Cashless” economy. Technology advancement

has made money transactions easy and convenient. With the increased usage of
technology in the banking sector, there has been an increase in financial fraud. These
frauds include Phishing, Vishing, QR code frauds, KYC frauds, Net banking/ATM frauds, etc.
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 Case Study: Jamtara sparked organic conversations amongst the audience about online
fraud. After the launch of the series, there was a significant increase in consciousness and
awareness of phishing and online scams that take place in the country - this was seen through
discussions on social media, as well as general conversations on the topic.

13:30-14:30 hrs Lunch

Ballroom 1 & 2 (September 27th, 2022)

14:30-15:30 hrs M&E Consumption: Evolving Trends Across Segments

India’s media & entertainment landscape is unique, post-pandemic growth has been shared
across segments. We have moved from every TV tuned to Doordashan’s Ramayan to the
age of video on demand, music streaming, and podcasts – a trend that is changing the
dynamics of media consumption. This panel will explore trends such as digital vs print
readership, short vs long vs episodic video, the resilience of radio, the rise of regional and
vernacular media, etc.

Powai 1& 2 (September 27th, 2022)

14:30-15:30 hrs Masterclass on The Art of ‘Kingdom Hearts 3’

Jasmine (September 27th, 2022)

1430 -1530 hrs Roundtable: Regulatory Principles for Emerging Technologies in Media & Entertainment
(Closed Door)

AVGC has emerged as one of the key focus areas for the Government. Gaming is one of the
key verticals under AVGC, which is one of the fastest-growing sectors with numerous
investments, enormous employment and revenue eclipsing many other forms of media like
movies, television, music, and print. The online gaming segment grew 28 per cent in 2021
to reach Rs 10,100 crore and is expected to generate revenue in excess of Rs 29,000 crore
in 2025.

This flourishing industry of online gaming however suffers from a lack of regulatory clarity.
Ambiguity in the legal regime poses a challenge for investors and a significant compliance
burden for game operators. India’s e-gaming industry needs robust policy frameworks and
supporting digital infrastructure to fulfil its potential, maximise growth and foray toward
being a global leader. What does it take to realise the potential of this sunrise sector - not
limited to just economic benefits but to support the government's initiatives under Digital
India and Make in India campaigns and propel India to its dream of being global leader in
AVGC.

Ballroom 1 & 2 (September 27th, 2022)

15:30-16:30 hrs Is Short the new big?

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 The growth of shorts has revitalised social media, allowing content creators to become
overnight sensations and giving rise to “social commerce”. This has presented new
opportunities for advertising through sponsored content, influencer marketing, changing
the landscape of retail shopping. This panel explores where and how social media and
social commerce meet and where they are headed.

Ballroom 3 (September 27th, 2022)

15:30-16:30 hrs New Paradigm Shift in higher education due to NEP 2020

Robert Greene once famously said, “The future belongs to those who learn more skills and
combine them in creative ways.” Education becomes relevant only when it serves the
demands of the changing society. At this juncture, our nation is expecting a drastic change in
the system of education in the light of NEP 2020. On July 29, 2020, the Union Cabinet of the
Government of India approved National Education Policy 2020, which replaced the National
Policy of Education from 1986, which had been in place for 34 years and was intended to
promote a complete transformation of the Indian school and higher education systems.
Higher Education makes a substantial contribution to the nation's economic development
and sustainable means of subsistence. NEP 2020 focuses on "excellent higher education shall
aspire to develop good, thoughtful, well-rounded, and creative individuals given the 21st
century requirements." with the goal of bringing about a paradigm shift by establishing a
contrast between universities that prioritise research, those that prioritise teaching, and
colleges that provide degrees on their own. Therefore, multi-disciplinarity, inter-
disciplinarity, and trans-disciplinarity will go on to become the new norm in our higher
education institutions. In light of this, NEP 2020's contribution to changing the course of
events needs to be assessed.

Ballroom 1 & 2 (September 27th, 2022)

16:30-17:30 hrs Fireside chat with Madhur Bhandarkar & Tamannaah Bhatia

Ballroom 3 (September 27th, 2022)

16:30-17:30 hrs The Future of Distribution - Whose Line Is It Anyway?

The distribution landscape is evolving rapidly, in response to an increasingly demanding

customer base that is extremely sensitive to quality of service. Investment in new original
content shows no sign of slowing down, however, that content needs to be seamlessly
delivered to consumers. With increasing customer acquisition and retention costs, how do
distributors innovate and stay in the game?
Ballroom 1 & 2 (September 27th, 2022)

17:30-18:30 hrs Future of Entertainment: Gaming in India

The country's online gaming industry, which generated revenue of Rs 16,200 crore in 2021,
is expected to nearly doubling to Rs 37,535 crore by 2026. With the advent of virtual reality
(VR), it is anticipated that India's burgeoning gaming business has a substantial impact on
the nation's M&E sector & it is growing at an 18.3% CAGR. The government is steadfast in
its determination to build top-notch policy platforms to provide a favourable shift to
gaming industry. With around 7.3 billion downloads over the past few years, the Indian

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 gaming business has joined the M&E sector as one of the country's fastest-growing
industries. With young, tech-savvy population, affordable availability of smartphones
&improved internet access, the development of multi-gaming formats in the online gaming
industry has sped up. What might we anticipate way forward, as India develops excellent
gaming businesses?
Powai 1& 2 (September 27th, 2022)

17:30-18:30 hrs Masterclass on Art of Animation

19:00 onwards An announcement on New Initiative: Protostars

Followed by Networking Dinner

DAY 2- 28th Sep

Ballroom 1 & 2 (September 28th, 2022)

10:30-11:30 Hrs Copyright in the Digital Age

Copyright protection is the core of the creative economy, incentivising the creation of new
works. Technology is making it easier than ever to disseminate creative works, but it also
presents challenges of easy infringement and unauthorised reproduction. How can
policymakers ensure that there is an enabling ecosystem for copyright holders while also
balancing consumer welfare?

Ballroom 3 (September 28th, 2022)

10:30-11:30 hrs Masterclass on Making of the Beast

Masterclass on the VFX Breakdown of Making of ‘Beast’

Ballroom 1 & 2 (September 28th, 2022)

11:30-12:30 pm The Magic of Online Curated Content (OCC)

OCC has revolutionised storytelling, giving opportunities for niche content to be produced,
and showcasing regional content to previously unreachable viewers. The Great Indian
Content Factory also creates hard-hitting, compeling and satisfying content for a global
audience. Over 40 million households are willing to pay for OCC content and this number
will only grow. How can the industry leverage this growth and the magic of OCC?
Ballroom 1 & 2 (September 28th, 2022)

12:30-13:30hrs New paradigm in business of Cinema: Consumer choices and screen comfort

Content is everywhere, but the overall experience of going to a theatre is unique. It’s not
just seeing a film, but often a family outing with a tub of popcorn. Consumers want both
the theatre experience and the flexibility of watching their favourite content at any time, at
the click of a button. How can the industry align its approach to this changing landscape,
and can it circle back to the pre-pandemic huge ticket sales on opening weekends?

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 Ballroom 3 (September 28th, 2022)

12:30-13:30 Hrs Importance of skilling for the growth of AVGC Industry

Panel discussion with Vocational Institutions

13:30-14:30 Hrs Lunch

Ballroom 1& 2 (September 28th, 2022)

14:30-15:30 hrs Come, Shoot in Rajasthan

As Rajasthan has lot to offer to the film making community in terms of beautiful locations,
rich cultural heritage and splendid forts, this session would be exposing these locations to
the film makers/content creators. Rajasthan has also come up with a comprehensive film
policy recently and the government officers from Rajasthan would be discussing in this
session the incentives being provided by the Government of Rajasthan to promote filming
in the state.

Ballroom 3 (September 28th, 2022)

14:30-15:30 hrs Roundtable on DD

Jasmine (September 28th, 2022)

15:30-17:00 hrs Roundtable on film incentives offered by the central and state governments

State Government representatives (Written to all the important state governments)

Industry stakeholders: Film, TV, and OCC content Producers & Directors, TV and film
studios, OCC plaforms

16:30-17:00 hrs Tea Break

Ballroom 1& 2 (September 28th, 2022)

17:00-18:00 hrs Valedictory

Making of Brahmāstra : A Success story