2nd Assignment KOREAN MANAGEMENT

Individual Submission: Min 20 Slides of content

Group Submission: Min 30 Slides of content
Max: 4 members

INSTRUCTIONS:

1. Read carefully the Strategic Analysis Report attached. Select a Korean Company from
the list below and make your presentation with the following sections:

i. Introduction
1. History
2. Philosophy and Goals
3. Mission and Vision
4. Etc.
ii. Business Model Description ( Max 2 slides)
iii. SWOT Analysis
iv. Main Resources
v. Product & Services
vi. Main Competitors
vii. Generic Strategy
viii. TIGER MANAGEMENT* (no example attached)

ix. Conclusion

viii: In this section, you have to compare your company's behavior and characteristics
with the content studied during the class.

2. Export your PRESENTATION SLIDES Section 1-9 to pdf and submit it by June 7 th . Do not
forget to write your name and ID. Each group member should submit a copy of the
presentation.

3. Bear in mind that a case submitted after the submitting time won't be accepted in any
case.

4. Write in your file the references and links where you found the information submitted.
FORBES 2019 LIST
SWOT

If you do not know how to do a SWOT analysis, watch the following video:

 https://www.youtube.com/watch?v=JXXHqM6RzZQ
 https://www.youtube.com/watch?v=I7CT8Ox_Gcg (Tesla example)
 https://www.youtube.com/watch?v=mR9eICQJLXA (Starbucks example)
i.Main Resources (KEY RESOURCES)
Physical resources, such as raw material, buildings, vehicles, transportation, storage facility,
machines, and factory.
Human resources, or staff, such as a talented engineer or marketing experts. These resources
are more important in companies in the knowledge-intensive and creative sectors.
Intellectual resources, such as your brand, patents, copyrights, partnerships, and customer
databases. This can include recipes for those who deal with food. Or it can include a particular
way of doing things (that maybe only you know).
Financial resources, such as cash, credit, etc.
BLOG: 
http://www.ecommerce-digest.com/key-resources.html
VIDEO:
https://www.youtube.com/watch?v=9w6zEqXtZdk
TESLA EXAMPLE:
https://vizologi.com/tesla-business-model-tesla-make-money-strategy-insights/
"Key Resources: What all resources did Tesla used to be successful?
Highly trained employees.
Over 200 self-owned retail stores over the world.
Goodwill of its founders and CEO.
Psychological tactics.
A very strong and widely supported mission.
Customer satisfaction."

iv.Generic Strategy
Porter called the generic strategies "Cost Leadership" (no frills), "Differentiation" (creating
uniquely desirable products and services), and "Focus" (offering a specialized service in a niche
market). He then subdivided the Focus strategy into two parts: "Cost Focus" and "Differentiation
Focus."
BLOG: 

https://www.mindtools.com/pages/article/newSTR_82.htm
VIDEO: 
https://www.youtube.com/watch?v=V14kuqYEsxE
TESLA EXAMPLE: 
http://panmore.com/tesla-motors-inc-generic-strategy-intensive-growth-strategies-analysis
"Tesla’s generic competitive strategy is a broad differentiation. This generic strategy builds a
competitive advantage based on the development of products that differentiate the company
from other firms in the industry. For example, Tesla Inc.’s products are competitive because they
integrate advanced environmentally friendly technology, considering that the vast majority of
automobiles today use internal combustion engines. In using this generic competitive strategy,
the company broadly attracts all potential customers, who are now increasingly interested in
environmentally friendly products. Initially, Tesla used differentiation focus as its generic strategy
for competitive advantage. In applying the differentiation focus strategy, the company
emphasized the uniqueness of its products, but also focused mainly on early adopters in the
high-end market for electric vehicles. These early adopters are affluent customers who have a
high tendency to purchase newly introduced products. However, now that the company is
already popular and production costs are declining, Tesla’s generic competitive strategy has
shifted to broad differentiation. The declining production costs and increasing brand popularity
enables the company to broadly target customers in the automobile market."

TIGER MANAGEMENT
 In this section, you need to explain your company's characteristics related to the content
studied in the class (Tiger Management). For example, when we talked about Leadership, we
used some companies as examples ( HYUNDAI, SAMSUNG, DAEWOO). Now, you have to do
the opposite, use your company as an example, and find the theory. You do not have to talk
about all, but the most relevant characteristics, in your opinion. 
2-3 slides would be more than enough for this section.