This document outlines exercises for a graduate business course team assignment on analyzing Tesla's business model. The exercises include:
1) Analyzing Tesla's business model using an existing framework and building their own model.
2) Identifying Tesla's strategic intent by researching their mission, vision, values and goals.
3) Formulating key findings from a preliminary situational analysis of Tesla.
4) Defining Tesla's market in 2018 including products, geography, customers and technology.
5) Identifying key market parameters and their interactions for Tesla's market.
6) Creating a team board on the course forum to present their findings.
7) Preparing to perform PEST
This document outlines exercises for a graduate business course team assignment on analyzing Tesla's business model. The exercises include:
1) Analyzing Tesla's business model using an existing framework and building their own model.
2) Identifying Tesla's strategic intent by researching their mission, vision, values and goals.
3) Formulating key findings from a preliminary situational analysis of Tesla.
4) Defining Tesla's market in 2018 including products, geography, customers and technology.
5) Identifying key market parameters and their interactions for Tesla's market.
6) Creating a team board on the course forum to present their findings.
7) Preparing to perform PEST
This document outlines exercises for a graduate business course team assignment on analyzing Tesla's business model. The exercises include:
1) Analyzing Tesla's business model using an existing framework and building their own model.
2) Identifying Tesla's strategic intent by researching their mission, vision, values and goals.
3) Formulating key findings from a preliminary situational analysis of Tesla.
4) Defining Tesla's market in 2018 including products, geography, customers and technology.
5) Identifying key market parameters and their interactions for Tesla's market.
6) Creating a team board on the course forum to present their findings.
7) Preparing to perform PEST
Titov Sergei Anatolyevich, PhD, Associate Professor, МВА
satitov@hse.ru Graduate School of Business Department of Strategic and International Management Exercise 1 2
Analyze Tesla business based on cases.
Analyze Tesla business model using one (or more) of already existing versions (make your own substantiated choice from the list below): 1. https://www.denis-oakley.com/tesla-busines s-model-canvas/ 2. https://businessmodelanalyst.com/tesla-busi ness-model/ 3. https://www.strategyzer.com/library/tesla-bu siness-model 4. https://bstrategyhub.com/tesla-business-mo del-tesla-business-model-canvas/ 5. https://www.garyfox.co/tesla-business-mode l/ Build your own business model of Tesla (as of 2018) based on the critical review of existing models, information for the cases and other Graduate School of Business Department of Strategic and International Management Exercise 2 3
Identify and describe strategic intent
(mission, vision, values, goals as of 2018) using information from cases and other sources. Present your findings on your online board. Identify most interesting features of Tesla’s strategic intent. Graduate School of Business Department of Strategic and International Management Exercise 3 4
Formulate key findings from
preliminary/ situational analysis of Tesla (as of 2018). Put key findings on your board (as text/list) Graduate School of Business Department of Strategic and International Management Exercise 4 5
Define the market of Tesla (as of
2018) using the perspectives below: • Products/ services • Countries/ regions/ cities (geography) • Clients (demography)/ Needs (can be different for the same clients) • Technology (formats) Identify NAICS, SIC, and ОКПД2 code for Tesla’s industry under analysis. Put your definition on the board. Graduate School of Business Department of Strategic and International Management Exercise 5 6
Based on the information in
cases and other sources identify and put in the table key market parameters of Tesla market (as of 2018). Identify 5 most interesting interactions between these market parameters. Put your results on the board as a table. This is the most time-consuming Exercise. Graduate School of Business Department of Strategic and International Management Exercise 6 7
Put the names of a team and the
name/code of your group (not team) on the top part of your board. Upload the link to your open for broad public board to relevant S1. Forum… till the day before Seminar 1. Get prepared to participate in the discussion and present your findings (presentation slides are not necessary). Graduate School of Business Department of Strategic and International Management Exercise 7 8
Get prepared to perform PESTEL
and than 5+1 analyses (pre-read recommended materials if needed) Perform all recommended exercises during Seminar 1. Put results on your team board. Each team member should upload copies of the board to S1. Please, upload the results of Team A ssignment 1 till the end of the seminar’s day. Your seminar’s results are also the part of Team Assignment 1.