Department of Strategic and International

GRADUATE SCHOOL OF BUSINESS Management

Moscow, 2023

Team assignment 1
for S1

Titov Sergei Anatolyevich, PhD, Associate Professor, МВА

satitov@hse.ru
 Graduate School of Business Department of Strategic and
International Management
Exercise 1 2

Analyze Tesla business based on cases.

Analyze Tesla business model using one (or
more) of already existing versions (make your
own substantiated choice from the list below):
1. https://www.denis-oakley.com/tesla-busines
s-model-canvas/
2. https://businessmodelanalyst.com/tesla-busi
ness-model/
3. https://www.strategyzer.com/library/tesla-bu
siness-model
4. https://bstrategyhub.com/tesla-business-mo
del-tesla-business-model-canvas/
5. https://www.garyfox.co/tesla-business-mode
l/
Build your own business model of Tesla (as of
2018) based on the critical review of existing
models, information for the cases and other
 Graduate School of Business Department of Strategic and
International Management
Exercise 2 3

Identify and describe strategic intent

(mission, vision, values, goals as of
2018) using information from cases
and other sources.
Present your findings on your online
board.
Identify most interesting features of
Tesla’s strategic intent.
 Graduate School of Business Department of Strategic and
International Management
Exercise 3 4

Formulate key findings from

preliminary/ situational analysis of
Tesla (as of 2018).
Put key findings on your board (as
text/list)
 Graduate School of Business Department of Strategic and
International Management
Exercise 4 5

Define the market of Tesla (as of

2018) using the perspectives below:
• Products/ services
• Countries/ regions/ cities
(geography)
• Clients (demography)/ Needs (can be
different for the same clients)
• Technology (formats)
Identify NAICS, SIC, and ОКПД2 code
for Tesla’s industry under analysis.
Put your definition on the board.
 Graduate School of Business Department of Strategic and
International Management
Exercise 5 6

Based on the information in

cases and other sources identify
and put in the table key market
parameters of Tesla market (as
of 2018).
Identify 5 most interesting
interactions between these
market parameters.
Put your results on the board as
a table.
This is the most time-consuming
Exercise.
 Graduate School of Business Department of Strategic and
International Management
Exercise 6 7

Put the names of a team and the

name/code of your group (not team)
on the top part of your board.
Upload the link to your open for
broad public board to relevant S1.
Forum… till the day before Seminar
1.
Get prepared to participate in the
discussion and present your findings
(presentation slides are not necessary).
 Graduate School of Business Department of Strategic and
International Management
Exercise 7 8

Get prepared to perform PESTEL

and than 5+1 analyses (pre-read
recommended materials if needed)
Perform all recommended exercises
during Seminar 1. Put results on your
team board.
Each team member should upload
copies of the board to
S1. Please, upload the results of Team A
ssignment 1
till the end of the seminar’s day.
Your seminar’s results are also the part
of Team Assignment 1.