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Media Information Literacy

What is media?

channel

method

means

Media selects what it wants

Media is an instrument for us to see the world

“Media, rather than being a window to the world, media acts as distorted mirrors
to reality. This only proves that the transparency of media is a false notion.” (Nan
Derk de Graad, 2013)

FUNCTIONS OF MEDIA:

1. Media acts as channels of information and knowledge through which citizens

communicate with each other and make informed decisions.

2. Media facilitate informed debates between diverse social actors.

3. Provide is with much of what we learn about the world beyond our immediate
experience.

4. Media are means by which a society learns about itself and builds a sense of
community.

5. Media functions as watchdog of government in all its forms.

6. Media are essential facilitators of democratic processed and one of the

guarantors of free and fair elections.

7. Media are vehicle for cultural expression and the cultural cohesion within and
between nations.

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 8. Media functions as an advocate and social actor in its own right while respecting
pluralistic values.

Media and Information Literacy

Set competencies that empowers citizens to access, retrieve, understand,

evaluated and use, create, as well as share information media contents in all
formats, using various tools, in a critical, ethical, and effective way.

FORMS OF MEDIA

PRINT

Paper publications like newspapers, books, magazines, newsletter, and journals.

It also includes brochures, posters, banners, and billboards.

Woodblock printing in China was the first printing technique.

Johannes Gutenberg invented modern-day printer.

Doctrina Christiana (1533)

La Solidaridad

Mosquito press

BROADCAST

Such as radio and television.

Can reach the audience worldwide.

NEW MEDIA

With the use of technology and the internet to distribute or exhibit content.
Includes blogs, websites, and streaming media.

The most utilized form of media today.

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