Zander Christopher M.

Mercado
MEDIA AND CYBER Instructor
 5 YEARS OLD 2
YEARS OLD
WHAT ARE MEDIA?
Media are defined (irrespective of the nature and
technologies used) as sources of credible and
current information created through an editorial
process determined by journalistic values whereby
editorial accountability can be attributed to a specific
organization or a legal person.
MULTIPLE ROLES OF MEDIA
 act as channels of information and knowledge
through which citizens communicate with each other
and make informed decisions
 facilitate informed debates between diverse social
actors
 provide us with much of what we learn about the
world beyond our immediate experience
MULTIPLE ROLES OF MEDIA
 are means by which a society learns about itself and
builds a sense of community
 function as a watchdog of government in all its
forms, promoting transparency in public life and public
scrutiny of those with power through exposing
corruption, maladministration and corporate wrong-
doing
MULTIPLE ROLES OF MEDIA
 are essential facilitators of democratic processes
and one of the guarantors of free and fair
elections
 are a vehicle for cultural expression and cultural
cohesion within and between nations
 function as an advocate and social actor in its own
right while respecting pluralistic values
MEDIA LITERACY
Refers to the capacity to understand, analyze and
critique the media, and to meaningfully
participate with messages in print, audio, video,
and/or internet discourse.
SOURCING INFORMATION
The proper use of information made available by media
and various information providers depends on people’s
abilities to understand their information needs,
and to locate, retrieve and evaluate the quality of
the information they can access.
HIGH QUALITY
INFORMATION
SERVICES
EVALUATING INFORMATION
SOURCES
 What source or what kind of source would be the most
credible for providing information in this particular
case?
 Which sources are likely to be fair, objective, lacking
hidden motives, showing quality control?
INFORMATION LITERACY
An Information literate person can:

Information
IMPORTANCE OF MIL
MIL is concerned with giving people an understanding of the
importance of media and other information providers
in order to :
a) make informed decisions
b) learn about the world around them
c) build a sense of community
d) maintain public discourse, and
e) engage in lifelong learning
KEY STRATEGY TO
ACHIEVING A MULTIPLIER
EFFECT Media and information
literate teachers will have
enhanced capacities to
empower students with
their efforts in learning to
learn, learning
autonomously, and
pursuing lifelong
learning.