Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged

in business through its seven operating segments Consumer Products & Services Group, Professional & Device Solutions Group, Pictures, Music, Financial Services, Sony Ericsson and All Other The Sony Group ( y y y ) is a Japan-based corporate group primarily focused on the :

Electronics (such as AV/IT products & components). Game (such as PlayStation), Entertainment (such as motion pictures and music). Financial Services (such as insurance and banking) sectors.

The group consists of :      Sony Corporation (holding & electronics) Sony Computer Entertainment (game) Sony Pictures Entertainment (motion pictures) Sony Music Entertainment (music) Sony Financial Holdings (financial services) and others

HISTORY

In late 1945, after the end of World War II, Masaru Ibuka started a radio repair shop in a bomb-damaged department store building in Nihonbashi of Tokyo In the early 1950s, Ibuka traveled in the United States and heard about Bell Labs' invention of the transistor In August 1955, Tokyo Tsushin Kogyo released the Sony TR-55, Japan's first commercially produced transistor radio Sony's headquarters moved to Minato, Tokyo from Shinagawa, Tokyo around the end of 2006. Significant product milestones included : Japan s first transistor radio (1955) Trinitron color television (1968) Walkman personal stereo (1979) Handycamvideocamera (1989) PlayStation (1994) Blu-ray Disc recorder (2003)

PlayStation3 (2006).

Origin of name
The primary reason they did not is that the railway company Tokyo Kyuko was known as TKK The name "Sony" was chosen for the brand as a mix of two words. One was the Latin word "Sonus", which is the root of sonic and sound, and the other was "Sonny", a familiar term used in 1950s America to call a boy.[6]

Sony's Sales and Distribution by Geographical Regions in 2009[49] Geographic Region Total Sales (yen in millions) 1,873,219 Japan 2,512,345 United States 2,307,658 Europe 2,041,270 Other Area On 9 December 2008, Sony Corp. said it will cut 8,000 jobs, drop 8,000 contractors and reduce its global manufacturing sites by 10% to save $1.1 billion a year.[50]

Finance and Revenue

In May 2011, Sony expected to lose a total of 260 billion yen ($3.2 billion) for the year, due to the effects of the Japanese earthquake. The forecast of a $3.2 billion loss was quite different than its earlier projection of a profit of 70 billion yen ($857 million) for the year.[51]

Revenue 7.214 trillion / US$88.205 billion (2010) Operating income 31.8 billion / $342 million (2010) Net income 40.8 billion / $437 million (2010) Total assets 11.22 trillion / $188.694 billion (2010) Total equity 4.77 trillion / $60.741 billion (2010)

WORKFORCE Employees 167,900 (as of March 2010)[1]SubsidiariesList of subsidiaries Website Sony.net MARKETING 1) To make this vision a reality, Sony is strived to strengthen the core Electronic business. 2) by applying information technologies to product design, production, distribution, and sales. this will strengthen the value of Sony s music, pictures, game and financial services businesses, as they become available over networks. 3) Sony is releasing network-focused products in four categories: digital TVs and set-top boxes, VAIO home-use PCs, PlayStation andmobile devices. SONY PROMOTION Promotion is a key element of marketing program and is concerned with effectively and efficiently communicating the decisions of marketing strategy Sony Marketing communication mix Sony India will spend Rs 200 crores in this financial year on advertising and promotion (Promotional Budget) of the entire range of consumer electronics. The major elements of promotion mix includes 1.)advertising 2.)personal selling 3.)sales promotion 4.)direct marketing and publicity Sony Corporation has used all other marketing communication mix elements also.