This guid

e
Contents
entrepren will fuel your 2 Introduction
and teach eurial spirit
begin you you how to 3 Potential Benefits
ro
with embr wn career
It will guid oidery. 4 How to Start
you consid e you as
based emer a home 5 Finding Customers
business, broidery
b
Good luc ig or small. 6 Pricing
k
new busin with your
ess ventu
re.
7 Exceptional Profit Potential
8 Resources
10 Brother PR1050X
12 BES4 Embroidery Software
Start a Home-Based 14 Brother PR670
16 Brother Persona
Embroidery Business 18 PE-DESIGN11 Embroidery Software
20 Optional Accessories
Introduction...
Today, everyone can use additional
income. So what better time to start
a home-based embroidery business
than now?
This is not a franchise or a get-rich-
quick scheme, but your chance to
start a home-based business doing
something that you enjoy.
In the following pages, you will find
a compilation of information that has
been gathered from various individuals
who have started their own home-
based embroidery businesses. They
started right where you are with just an
idea and grew their businesses from
there. This booklet offers you their years
of experience and tips for what has
worked well for them.
2
Consider what it would be like
to transform everyday items into
custom embroidery:
• Embroider caps, athletic bags and
shirts for local sports teams
• Monogram shirts and uniforms
for businesses
• Personalize baby blankets, bibs
and diaper bags
• Monogram towels, robes and napkins
for wedding or anniversary gifts
• Create an endless variety of unique
and profitable gift items
The business possibilities
are endless.
Cap frame sold separately.
Potential Benefits of starting a home-based embroidery business

You can choose your hours

Work part-time, full-time, mornings, evenings, weekends, after the kids have
gone to bed or before they come home from school.

You can choose your location

Work from home, the commute is great and you can stay in your PJ's.
Or start a mobile embroidery business that allows you to travel to
exhibitions, fairs, festivals and special events.

You can choose your income

How much you want to work and how much you charge is up to you. There
is nothing better than making money doing something that you enjoy, not to
mention having others pay for your hobby.

You can even choose your customers!

School sports, favorite pastimes, interior design, items for pets, corporate
identity apparel, weddings, graduations, new babies, family reunions - the
possibilities for selling your products are endless.

3
 How to Start
Starting a home based business with embroidery may be easier
than you think and has numerous benefits.

The first thing you will want to do is choose a name for your business. It is a
good idea to include "embroidery" in your name
so the focus of your business is clear to potential clients.

Get a business license. This is not expensive and the state makes it easy to
obtain. You can apply online in just a few minutes. When you have a business
license, you will be able to purchase "blanks" (plain garments, hats etc..)
from wholesale suppliers. Your income potential greatly increases when you
provide the embroidered goods in addition to the embroidery of a design.
In addition to a state business license, the city you live in may also require a
business license. Check the website of your local municipality.
Get a Washington State Business License Online: http://www.bls.dor.wa.gov/

Business Owner Testimonials

"I have a Brother PR1000 Multi-Needle Machine.
It is very low maintenance, just a drop of oil
once a day or each time you use it, is all you
need. All 10 needles are self-threading! What a
time saver! The computer screen is easy to use
and understand. Aligning patterns for perfect
placement with the snowman, is simple. Also,
changing from hoop embroidery to stitching out
hats, is quick and easy to do. No tools required!
I’ve had my machine 5 years and 5,000,000
stitches later, and couldn’t be happier with it!"
Susan, Owner - Midland
Upholstery & Embroidery
4
"OUR PR1050 and digitizing
software has enabled us to
customize designs for local
events, helps us pay for our
travel and has introduced us to
new friends as we travel around
the US."
Nadine, Travelling
Embroiderer
Finding Customers
Finding customers is not as difficult at it may seem, they are all around you. Many people and organizations would like
customized embroidery but often do not know where to go. The only tool you really need is a business card to hand out to
let others know what you can do for them.

You are probably already connected to different groups that could use embroidery. What are the
groups and clubs that you are involved with? Groups prefer to work with "one of their own". What
clubs do your immediate family members belong to? What activities do they enjoy? Perhaps they
play soccer, golf or belong to a garden club. Their involvement in various groups like these can
provide an ever increasing list of possible clients.

Next take a look at your extended family and friends, what they do and the hobbies that they have.
Many times letting others know about your new venture will lead to avenues you may not have
expected; a corporate golf tournament, logo business apparel for a friend of a friend, a soccer
club. You name it, the list goes on.

Getting a few clients will lead to many more when you deliver
quality product and great customer service. Be prepared,
you might end up with more business than you expected.

5
 Pricing
Many things need to be considered as you are choosing how you would like to price your products. Things that you will
want to consider are:
• Embroidery - The size, stitch count and time needed to complete a design. In addition, speciality threads and
techniques should be taken into consideration. Make sure to set minimums for embroidery. This may be $6-$10 for
even a short name or initials, you decide what works for you.
• Market - The price that can be charged for something may be different depending on the location of the client.
Example: Embroiderer A lives in a major city and charges $20 to put a first name on a scrub top of fellow employees at
a hospital and she has more business than she can keep up with. Embroiderer B lives in a smaller rural community and
could not get more than $10 for the same product.
• Product - What you have to offer makes a difference. Some things can simply be priced by the stitch count. Using
easy math of $1 per thousand stitches in a design can work in many situations. Many times this is not the case. Take
for example a custom ball cap. A cap that expresses what the wearer wants to say can be worth two to three times
the simple cost of the goods, the market can bear a much higher price. On the flip side, a beautiful lace bookmark
would rarely be able to be sold for $1 per thousand stitches as the price would be far more than one would pay. In this
case, one can only expect to receive what one is willing to pay so load up your hoop with as many will fit, put in a fresh
bobbin and let the machine go to work while you do something else.
• Speciality Products - Other high earning potentials have to do with things that are dear to the heart, commemorate
a special event or capture the irreplaceable. Consider focusing on pets, photos, bridal, quilt labels, boat and car
accessories and other items that are a "one of a kind piece".
• Time - When considering a final price for your products, take into consideration the stitch count, speciality materials,
techniques, the subject matter or need it fills and the overall time it will actually take to complete. If the time and effort
exceeds the simple math of stitch count, then it is important to charge for that time. This may be as simple as deciding
on the hourly wage you would like to make, $20, $50, $75 an hour?
In the end, you are the boss and the decision maker. Set your prices so you and your clients are comfortable with the
cost versus. the product delivered. Remember, someone can always find it cheaper, but can they get the superior
customer service you can offer? The quality of the product and the great way they are treated is what will keep them
coming back again and again and referring your services.

6
Exceptional Profit Potential
Increase your profits by providing the garments!
For example at full speed you can sew out 10 (6000 stitch) logos in an hour.
At $1 per 1000 stitches, that is $6 per design. This would be $60 an hour.
Add in the cost of goods and see your profits rise for the same hour of time spent.

approximate profit calculator - based on the 6000 stitch design from above*

Polo Shirt $ Ball Cap** $ Jacket w/ Fleece Lining $

Retail Price Retail Price Retail Price A single o

Price of Shirt $16.00
Price of Embroidery $6.00
Total Sale Price $22.00
Cost of Shirt -$8.00
Total Profit $14.00
This is $140 Per Hour
(For 10 runs an hour—as above)
Price of Ball Cap $12.00 Price of Jacket $50.00
of 20 ball rder
can easily caps
Price of Embroidery $6.00 Price of Embroidery $6.00
Total Sale Price $18.00 Total Sale Price $56.00
your monmake
payment thly
Cost of Ball Cap -$2.50 Cost of Jacket -$25.00
o
Total Profit $15.50 Total Profit $31.00
new PR10 n your
50X!*
This is $155 Per Hour This is $310 for the same hour
(No need to only double cap cost) of work that you did for just
the embroidery!

Wouldn't you rather make $310 and hour instead of $60 and hour? How many hours would you choose to work?

*Prices shown reflect general industry

estimates. Your actual pricing may differ.
**Cap frame sold separately.

7
 Resources

Increased Profits through

Wholesale Suppliers
Providing the goods/garments to be embroidered in addition to the
actual embroidery is extremely beneficial. Order these goods from a
reputable wholesaler.

• When ordering from a wholesaler, your price for the articles are very
economical and the quality is usually very good. Samples are often
available to order at an additional discounted price to see actual
sizing and quality.
• Serving groups with multiple orders is easy since suppliers stock the
same styles and colors year after year. They even have coordinating
styles and colors for children, women and men in a wide range of
sizes.
• You will have a very large range of products that you can offer
to your customers.
• The income you earn when you provide the garment increases your
profit far more than simple embroidery. You are adding the retail
mark up to your charge for time, thread and equipment.

8
Resources
In most cases you will need a business license to open
an account with suppliers. No need to keep stock on-hand,
product can arrive to your door within a couple of days.
Some suppliers also provide custom catalogss or custom
web pages for your business.

Sanmar - Local and family owned, Preston WA

Wide variety of products
1-800-436-6399 www.sanmar.com

Alphabroder - Warehouse in Algona WA

Wide variety of products
1-800-623-4585 www.alphabroder.com

TSC Apparel
Wide variety of products
1-800-289-5400 www.tscapparel.com/

Toppers
Sports travel bags, aprons, towels, blankets
1-800-523-0852

9
 PR1050X - Ten Needle Embroidery Machine

The Most Innovative

10-Needle Home and
Small Business
Embroidery Machine
The PR1050X comes
equipped with some
of the most powerful
design and editing
capabilities ever built
into a multi-needle
embroidery machine.

10.5" High Definition Exclusive

Touch Screen 10 Needle
Automatic On-Screen Auto Density
• View your creations in crisp, vivid color,
Needle Adjustment of
on the high definition display.
Threading Original Designs
• See your design superimposed on your
Threads each needle Enlarge or reduce design sizes and
actual project, takes all the guess work
in seconds with the machine recalculates and adds or
out of precise embroidery placement.
touch of a button! deletes stitches to look just
like the original .

Color Sort Smart Stitch Management

When combining designs, you can be even more Wondering how long a certain color will take? Check the Easy Appliqué
efficient by having the machine sort the stitch progress bar to see its status. The tab indicator indicates Feature
order by color. Reduces color changes and needle the stitching sequence, or key in the stitch number to go Create pattern outlines
bar movement to minimize embroidery time. forward or backward by any number of stitches. instantly for easy appliqué.
You can create multiple
Color ShufflingTM 2 Function for Even More Color Possibilities appliqués in a
Use the pin function in Random and Gradient modes to ensure your favorite colors are included in your shuffle.
single hooping.
10
 PR1050X - Built-in Scanner & Design Creator

Line Art Scan

and Embroider
Use the industry-first InnovEye® 2 Technology
to scan handwriting or line art on the
industry-first ScanImationTM Scanning
Frame, and then watch as they are
transformed into unique embroidery designs.

Draw it Scan it Convert it Embroider it

You can use your own line art drawing or take line art
from a magazine and auto convert to stitch data.

1 Scan it

2 Convert it 2
3 Embroider it
3
1

11
 BES4 Embroidery Software

eXhilarating wireless freedom with BES 4

BES®4 Dream Edition is a
® full-featured lettering,
monogramming and
customization PC software
Dream Edition Software & BES ®Wireless Upgrade Kit program PLUS a free wireless upgrade
kit and access to a free cloud-based
application for storage and basic
on-the-go editing capabilities.

Connect Wirelessly
• Create beautiful lettering and
monogramming on your PC
• Transfer designs wirelessly from your
PC or tablet to your Entrepreneur® Pro X
• Transfer designs from your PC to
BES® Cloud to access while on-the-go

Edit and Store

Designs On-the-Go
• Access to BES® Cloud, a free
cloud-based software
• No subscription required
• Edit on-the-go from your PC or tablet
• Save designs using the free storage
• Send designs wirelessly to your machine

12
 BES4 Embroidery Software

BES®4 Dream Edition Lettering,

Monogramming and Embroidery Software
840+ Embroidery Enhanced Design
Designs, Including Customizing and
101 New Designs Editing
• Wide variety of new professionally • Create Word Collage lettering artwork by
digitized designs to customize, from selecting a predefined shape and typing in
elegant to sporty words, and BES®4 will randomly generate
• Add decorative frames to monograms lettering in the artwork
or other designs • Merge multiple designs onto a design page
• Use the monogram decors as small accent and add text for a finished embroidery design
designs to enhance your embroidery projects • New horizontal and vertical distribute tools
evenly space designs on the design page

199 Pre-Digitized ScanNCut

Fonts, Including Compatible
9 New Fonts • Import and export ScanNCut
FCM files to create appliqués
• Create unique and personalized embroidery
• Convert cut files into embroidery
with lettering, including our split letter designs
files for your machine

BES®4 SOFTWARE INCLUDES:

Full BES®4 for PC Software | Wireless Card | USB Adapter | FREE Access to BES® Cloud with Storage

13
 PR670 - Six Needle Versatility
6 Needles with
Customizable Settings
Each needle offers customizable settings
for speed, color lock, and now the
disengagement of the needle threader
– useful when using a thin needle!
14
6-Needle Automatic
Needle Threading
Makes threading simple! Thread each
needle in seconds – with just the touch of
a button! This can be done without a
design on the screen for added efficiency.
On-Screen Auto Density
Adjustment of Original Design
When enlarging designs, the stitch count is
automatically recalculated to 100%, so your
resized design will look just like the original.
Designs can be adjusted from 60% to
200% of the original.
Easy Appliqué Feature
Instant pattern outline for easily creating
appliqué. Create multiple
appliqués in one hoop!
Color Grouping
Save time with this feature that allows
multiple regions to be selected at a
time for editing color.
Intuitive Color Management
Customize designs even further with the ability
to select sections of an embroidery design that
you wish to skip before you start stitching.
Bright Customizable Lighting
Illuminate your work with 4 built-in LED lights
to see colors brightly and vividly with virtually
no shadows! Customize the light brightness
between 5 settings, including ‘off’ mode to
find your ideal level.
 PR670 - Six Needle Versatility
Large 10.1"Built-in
High-Definition
LCD Display
Large Embroidery Area
for all of Your Projects
8" x 12" Embroidery Area
Includes four embroidery frames: 8" x 12", 5" x
7", 4" x 4" and 1.5" x 2", making it easy to go pro! EASY OIL
MAINTENANCE
Droplight Embroidery
Positioning Marker
Use the embroidery foot with LED pointer
to easily see your needle drop position.
Check the embroidery field easily with
10.1"
8"
the trial key and the LED pointer.
Also helpful while using the stitch
forward and backward keys.

Cylinder Arm
The cylinder arm makes it easy
to embroider items such as caps,
tote bags, sleeves and pant leg. 12"

Easy-to-Use Expandable Adjustment and

Interface
Large defined icons,
thumbnail size selector, color
navigation, scrolling menu,
swipe capability, and the
ability to view your design
properties in 'Preview' mode.
Library of
Built-in Tutorials
HD tutorials make learning easy!
View 16 tutorial videos directly on
the high-definition LCD display–with
everything from basic operations to
embroidery functions.
Zoom Features
View your creations in crisp, vivid
color and watch them become larger
than life with the new zoom function
of up 200%. Easily adjust your design
by rotating in .01 degree, 1 degree,
10 degree or 90 degree increments.
15
 PRS100 - Single Needle with FREE ARM Embroidery
Included Accessories

4-Spool Thread Stand

Why is Persona a Conveniently holds 4 spools of thread,
so your next color is easily accessible.

'SINGULAR
SENSATION'?
• Embroider hard to reach areas
like caps, sleeves and bags with ease
• Unique versatility with tubular
free arm configuration
• Embroider more, in less space
• Fast, 1,000 stitches per minute
• NEW Set of Compact Mini Frames,
exclusive to Persona
• Cap Frame and Driver Set included Cap Frame & Driver Set
• C
 ompatible with iBroidery.com, Embroider caps with ease on the
included cap frame.
so you can make magic with Disney,
even on caps!*
• Easy to use, with Brother
features you already love
• Over 1,000 beautiful
embroidery designs at
your fingertips
• Enhanced editing features
8" x 8" & 4" x 4" Frames
Embroider on Persona’s large 8" x 8"
*All iBroidery.com designs available for additional purchase.
embroidery area. Ideal for jacket
backs and pillows!
16
 PRS100 - Embroider MORE in LESS SPACE!
EXCLUSIVE MINI FRAMES FOR
HARD TO EMBROIDER AREAS

FOUR
NO MORE Fabric Tangles COMPACT FRAMES
INCLUDED!
The u nique tubular free arm
configuration of Persona
gives you the flexibility and
ease to embroider difficult
1.25" x
to reach areas such as caps, 2" x 2"
1.75"
1.3" x 3"
pockets and sleeves. Plus, 3" x 1.3"
it helps to reduce fabric
tangles! The tubular free arm
and of our new compact mini
frames truly make Persona a
'singular sensation.'

Embroider Hard to Reach Areas with Ease High Risk of No Risk of

Tangling Tangling

Standard
Machine
Brother created an exclusive new generation
of unique embroidery frames included
ONLY with Persona to make it easy to
WITH add touches of embroidery to small items,
like children’s garments and pockets. Four
PERSONA compact frame sizes are included, ranging
in size from 1.25" x 1.75" to 2" x 2".

17
 Brother PE-DESIGN 11 Embroidery & Digitizing Software
PE-DESIGN 11
This software contains so many time-
saving features that will help you
create more in less time. Imagine the
capability to create your own fonts,
stitches and designs - just once - to use
many times on hats, pillows, shirts, and
other fabrics. Reduce the amount of
time spent changing threads by using
the Intelligent Color Sort feature, which
will stitch those areas that share one
color in groups.
Save Time Searching
Having the ability to choose
your own built-in fonts and
designs in less time will
help you start your projects
sooner. Using the font filter
will help you narrow down
your choices from the 130
fonts built into PE-DESIGN 11. Choosing from over 1,000 built-in
designs is now easier with the design preview that lets you see
your choice before you stitch.

Create and Power in Automation

Be Creative How much time do you spend
Let your imagination soar trying to figure out what type of
with the ability to create stitch you need for your fabric?
your own decorative sewing PE-DESIGN 11 has a Fabric Selector
stitches up to 100mm wide that will automatically adjust
by using the Stitch Design the sewing attributes for your
Factory. You can also create embroidery based on your fabric
selection. The Intelligent Color Sort function will group stitches that
your own fonts with the Font
share the same colors so you can reduce the time spent changing
Mapping Tool that will let you use them later as built-in lettering.
threads.

18
Brother PE-DESIGN 11 Embroidery & Digitizing Software
Flexibility and
Movement
Round and Flexible Spiral
Stitches add motion
and dimension to your
embroidery shapes. Stitches
can be set to follow the
shape of your embroidery,
or stand out to give you a
three-dimensional effect.
ScanNCut
Compatible
Import FCM files to
create embroidery
designs. Create
FCM files to send to
CanvasWorkspace
or directly to a
wirelessly enabled
ScanNCut Home
and Hobby Cutting
Machine.
Transform Photos
Into Embroidery
with PhotoStitch
Create embroideries from
photos with the PhotoStitch
feature. Transform your
photos into works of art to
be framed, put on tote bags,
tapestries and so much more. The PhotoStitch, Auto Punch, and
Cross Stitch Wizards have enhanced tracing capabilities for a
more accurate output.
Exclusive Wireless
LAN for Luminaire
XP1
Wirelessly transfer embroidery
designs and sewing stitches
between PE-DESIGN 11 and
the Luminaire XP1.
19
 Recommended Optional Accessories
Metal Stand
BRPRSTD2
Jumbo Hoop
BRPRPJF360

Double your working space with this huge

14" x 14" frame. The PR1050x uses camera
technology to perfectly align each side.
Sturdy height adjustable
stand on heavy duty casters
with plenty of storage for Compatible with PR1050X
various accessories.

Compatible with all PR models

Extra Wide Cap 60mm Advanced Cap Sleeve Frame

Frame + Driver Set Frame + Driver Set BRPRHSL200
BRPRPCF1 BRCF3

Professional Cap Driver system Now it's easy to to add logos or your favorite phrase to Unique frame design makes
includes rotating hoop holder for easy a wide array of caps. The cap driver rotates the cap as it easy to embroidery jacket
cap preparation and extra large 14" W it is sewn for perfect embroidery without puckering or sleeves, pants and kid's clothes.
by 2.5" high working area. distortion. 5" W x 2.4" H work area. 3" x 8" embroidery area.

Compatible with all 10 needle models Compatible with all PR models Compatible with PR1050X
20
 Recommended Optional Accessories
Flat Frame for Bulky
Material and Jackets
BRPRF300
Unique design prevents fabric bunching when
embroidering any bulky material or heavy
jackets. Embroider horse blankets, sleeping bags,
jackets and quilts easily. 12" x 8" working area.
Compatible with all 6 & 10 needle models
Compact Frame Kit
BRRPRHCK1
These frames make it easy to add
touches of embroidery to small items
like children's garments and pockets.
Set of four compact sizes.
Compatible with PR1050X
Shoe Frame Kit
BRPRCLP45B +CLP45LR
With a unique 45 degree placement and
left and right hand frames, this clamp
frame is ideal for embroidering shoes,
shoe tongues and hard to hoop areas like
the collars of polo shirts.
Compatible with all 10 needle models
Clamp Frame
BRPRCLPM1
Easiest framing just click and snap.
Provides strong holding power with
no hoop burn. Ideal for personalizing
totes. 4" x 4" embroidery area.
Compatible with PR1050X
Take your business
to the next level!
Extra Cap Frame
BRPRCFH4
Be more productive with an extra
cap hoop. Prepare the next cap
while the first is embroidering.
Compatible with all 6 & 10 needle models
Extra Set of 4 Flat Frames
BRPREXTRA
Essential for productivity, set of 4 flat frames
insures you have a spare hoop to prepare the
next piece for every job.
Compatible with all PR models
21
 Recommended Optional Accessories
Round Frame Kit Border Frame Kit Cylinder Frame + Driver Set
BRPRCL1
BRPRFK1 BRPRPBF1

Embroider virtually anything that's cylindrical and

Set of 3 round hoops designed
for even hoop tension. Allows
you to set up the garment in any
direction as long as the center of
the frame is where you want it.
Easy Clamp system makes this frame ideal
for embroidering continuous designs like
those on curtains, table linens and skirts.
12" x 4" work area.
normally difficult to sew such as holiday stockings,
wine bottle bags, golf club covers, sheepskin boots
and turtleneck collars. Perfect for quick and precise
embroidery of names on the sleeves of sports
uniforms. 3.5" W x 3" H working area.

Compatible with all 10 needle models Compatible with all 10 needle models Compatible with all PR models

Bobbin Winder Quilt Frame Quick-Snap

BRPRBW1 BRPRPQF200 102022

Hoop the
Un-hoopable!
Stitch shirt
sleeves, pant
legs, gloves,
socks, boots,
oven mitts, golf
club covers, wine
bags, children's
wear and more.
Professional Bobbin winder designed for multi needle A perfect 8" square frame for quilt
machines. Perfect for customizing bobbin thread colors. patterns and easy pattern alignment.
Compatible with all PR models Compatible with most 6 & 10 needle models Compatible with all PR models
22
 Recommended Optional Accessories

Commercial Embroidery Thread

& Stabilizer by Floriani

Brother ScanNCut DX225

Now, the only home and hobby cutting machine
with a built-in scanner, perfect to support your
Save on stabilizer and thread when you buy in bulk. embroidery business.
23
 Embroidery Business Success Stories
"In 2011, I was given the opportunity to reinvent myself! Enjoying
embroidery as a hobby, I attended a seminar "Start Your Own
Embroidery Business". The speaker said, "if you put their name on it,
they'll buy it back from you" ... I made the decision to start ShopSuey.
By the end of the day, I was in business. Choosing custom embroidery
allows me to do the whimsical items and also cater to the small
business owner who cannot meet the requirements of larger shops.
Wearing your company logo is FREE ADVERTISING! I live only 1/2 mile
from the Puyallup store and receive many hours of on-going support,
classes and maintenance. To this day, I am still mesmerized watching
my 10-needle stitch out."
Suey, Owner - ShopSuey

"In 2005 my wife and I visited the Quality Sewing booth at the Puyallup
Fair and became intrigued with the Brother PR embroidery machine.
We decided to purchase one as a hobby to make items for family
and friends. Well our hobby soon turned into a full-blown business.
We purchased a second PR embroidery machine to keep up with the
demands we were receiving for embroidery goods. My wife and I are
very thankful for the guidance we received and the friendships we
have developed over the years with Quality Sewing. Our home-based
embroidery and specialities business has grown over the years and we
are setting ourselves up for a great retirement."
Derek, Owner - D&M Embroidery & Specialities

Quality Sewing & Vacuum · www.QualitySewing.com