Proposal Concept

Piloting Feasibility of MedcardApps AB’s Software ‘FrontDesk’ in the Indian

Digital Health Market

Background
India's journey in the digital health and its contribution to the landmark resolution on digital health by
the World Health Organization has been recognized globally. In the last few years, India has
demonstrated its commitment by forming National Digital Health Mission (NDHM) to leverage the
support of relevant partners (specialized in digital technologies) in the ecosystem of health care. The
strategy to enhance India's progress in the implementation and scale-up of digital health interventions
is drawing attention to developing solutions, capacity building of the workforce, harnessing health
data to facilitate research and development, evidence-informed development of policies, and
sustaining efficiency and quality health services. Integration of digital health has started contributing
to national and regional level health informatics through appropriate monitoring, and periodic
evaluation informed by frameworks specific to digital health applications. But still, for the optimal
digitization of health care in India, the country has to go long way.

According to Statista (https://www.statista.com/outlook/dmo/digital-health/india), in India, revenue

in the Digital Health sector will grow from existing USD 9.22bn at present to USD 25.64bn by 2027
with an annual growth rate (CAGR 2022-2027) of 22.70%. The average revenue per user (ARPU) is
expected to grow to USD 28.04, which is 2nd highest in the world after China. This indicates the
potential for growth of the digital health market is significantly very high.

Since April 2022, MAMTA; one of the public health pioneers in India and MedcardApps AB; a Swedish
company with credibility for designing and developing an Electronic Health Record (EHR) solution
suitable for medical facilities, are engaged in discussions and exchanges to introduce ‘FrontDesk’ a
software solution developed by MedcardApps AB in India.

Purpose of the Pilot

To assess the feasibility of ‘Software Solution- FrontDesk’ in 2 private sector institutions (medical
college hospitals/private hospitals) with high case-loads on parameters associated with the following
areas of health care services:
 User interface satisfaction
 Better case-load management
 Improvement in follow-ups and referrals

Operationalization
Following key steps will be followed for the operationalization of the proposed pilot:
a) Signing of Memorandum of Understanding between MedcardApps AB and MAMTA-Health
Institute for Mother and Child.
b) Assess the needs at medical institutions/hospitals, sharing it with MedcardApps AB and
alignment of software ‘FrontDesk’ as per needs of medical institutions/hospitals in the Indian
context.
c) Installation of software in medical institutions/hospitals and training the relevant workforce
on software usage.

MAMTA-Health Institute for Mother and Child, New Delhi (India) |1

 Proposal Concept

d) Continuous mentoring and handholding, troubleshooting

e) Monthly updates on the feasibility parameters agreed by MedcardApps AB and MAMTA

Criteria for the evaluation of outcomes of the pilot

Criteria for evaluating outcomes of the pilot will be set up with exhaustive discussions and mutual
agreement between MedcardApps AB and MAMTA.
Some initial thoughts related to the evaluation criteria are: a) reduction of waiting time for patients,
b) preserving medical records, c) reducing the risk of human error and misinterpretations, d)
management of drug supply chain, e) inter-departmental portability of medical records, f) better
confidentiality and very important, g) reduction of the cost incurred by the hospitals/medical
institutions for managing records etc.

Timelines
6 months (Preparatory- 2 months, implementation-3 months, consolidation and reporting- 1 month)

Post-pilot strategies
If the proposed solution works, then MAMTA can further facilitate MedcardApps AB positioning
FrontDesk software in the Indian digital health market. The key areas of support are listed below:
 Conducting market Analysis and drawing outlines of business propositions
 Developing marketing strategies/creating region-specific business models/plans
 Support to fulfil /completing statutory requirements
 Developing networks and partnerships

Tentative costs to be incurred on Pilot

USD 25-30 thousand

MAMTA-Health Institute for Mother and Child, New Delhi (India) |2