Brand Problem Statement: Creating

awareness & driving conversations about Rise

Education’s Hackathon amongst engineering
students

Platform: Instagram, Whatsapp

Campaign Dates: 8th - 15th July

Duration: 1 week

Suggested Strategies:
Generate awareness about Rise Education’s
Hackathon through conversations & UGC

Rewards:
Top 100 performers receive branded
merchandise
VF x Rise Co branded certificate
500 VF Points
Task 1:
Execution Guidelines:
Start Date: 8th July, Friday, 11.00AM
End Date: 10th July, Sunday 11.00PM
Platform: Instagram
Activity Type: Content Creation

Step 1: Upload the Rise Hackathon template

shared by us on your story & share your thoughts
on the competition
Tag Mandates: @risewpuofficial
Hashtag Mandates: #RISE #TimeToRise
#GetSetHackbyRise

Step 2: Share this link:

(https://getsethackbyrise.com/) on the same
story using the Instagram Sticker feature &
customise it to say “Check out the Rise
Hackathon Website” & encourage your followers
to check out the website through your caption

Step 3: Take a screenshot of the IG Story & also

swipe up to take a screenshot of your story views
(after 20+ hours)

Step 4: Upload the screenshot on the dashboard

Task 2:
Execution Guidelines:
Start Date: 12th July, Tuesday 11.00AM
End Date: 14th July, Thursday 11.00PM
Platform: Instagram
Activity Type: Content Engagement

Steps:
Step 1: Click on the link given & watch the video
uploaded by @risewpuofficial IG Page (Link will be
shared)

Step 2: Like the post & Comment your views on the

video

Step 3: Share the video posted by @risewpuofficial on

your IG story by reposting it with a relevant caption &
mandates
Tag Mandates: @risewpuofficial
Hashtag Mandates: #RISE #TimeToRise
#GetSetHackbyRise

Step 4: Take a screenshot of the post Like, Comment

Step 5: Take a screenshot of your IG story & also swipe

up to take a screenshot of your story views (after 20+
hours)

Step 6: Upload the screenshots on the dashboard

Task 3:
Execution Guidelines:
Start Date: 13th July, Wednesday 11.00AM
End Date: 15th July, Friday 11.00PM
Platform: Whatsapp
Activity Type: Driving conversations

Instructions:
Step 1: Interact with 3 of your friends on
WhatsApp and have a conversation about
the Rise Hackathon & share the following
link with them:
https://getsethackbyrise.com/ and
encourage them to sign up

Step 2: Take a screenshot of the three

conversations & upload them both on the
dashboard
Task 4:
Execution Guidelines:
Start Date: 15th July, Friday 11.00AM
End Date: 17th July, Sunday 11.00PM
Platform: Instagram
Activity Type: Content Engagement

Steps:
Step 1: Click on the link given & watch the video
uploaded by @risewpuofficial IG Page (Link will be
shared)

Step 2: Like the post & Comment your views on the

video

Step 3: Share the video posted by @risewpuofficial on

your IG story by reposting it with a relevant caption &
mandates
Tag Mandates: @risewpuofficial
Hashtag Mandates: #RISE #TimeToRise
#GetSetHackbyRise

Step 4: Take a screenshot of the post Like, Comment

Step 5: Take a screenshot of your IG story & also swipe

up to take a screenshot of your story views (after 20+
hours)

Step 6: Upload the screenshots on the dashboard