Brand Problem Statement: To create a buzz around the

IDFC First Bank’s initiative and drive conversations

around their “ Mirchi get Active Expo” amongst the
fitness community.

Campaign Dates: 12th - 15th January

Platform: Instagram

Suggested Strategies
Create buzz with the help of UGC’s and sharing
experiences amongst your micro-audiences.

Rewards
200 VF Reward Points
VF project certificate for IDFC First Bank
 TASK 1
Execution Guidelines
Start Date: 12th January, Thursday 10.00 AM
End Date: 14th January, Saturday 11.00 PM
Platform: Instagram
Activity Type: Content Engagement

Step 1: A link to the post will be shared with you

Step 2: Like the post & Comment your views on the

video

Step 3: Share this post on your IG story by

reposting it with a relevant caption & mandates
Tag Mandates: @idfcfirstbank
Hashtag Mandates: #JourneyToTheStart
#IDFCFIRSTBank #HarDilMumbai

Step 4: Take a screenshot of the post Like,

Comment

Step 5: Take a screenshot of your IG story & also

swipe up to take a screenshot of your story views
(after 20+ hours)

Step 6: Upload the 4 screenshots on the dashboard

The screenshot of the story posted on IG story
The like on the post
The comment on the post
The views on the story after 20+ hours
 TASK 2
Execution Guidelines
Start Date: 12th January, Thursday 10.00 AM
End Date: 14th January, Saturday 11.00 PM
Platform: Instagram
Activity Type: Countdown Story

Step 1: A template will be shared with you all on

Whatsapp

Step 2: Post this on your Instagram story

Step 3: Put the countdown sticker on the story

with the relevant tags and hashtags

Step 4: Tag Mandates: @idfcfirstbank

Hashtag Mandates: #JourneyToTheStart
#IDFCFIRSTBank #HarDilMumbai

Step 5: Take a screenshot of your IG story & also

swipe up to take a screenshot of your story views
(after 20+ hours)