Round 2 – The Red Brick Summit Campus Strategizer Program

Congratulations for making it to Round 2 of Asia’s largest management symposium! The second and final
round would require each aspiring strategizer to show their marketing skills for TRBS 2020.

The requirements for this round are two-fold

1. Social Media Outreach Task (Mandatory)

2. Referral Program (Optional but recommended)

Social Media Outreach Task (Mandatory)

You are required to share the TRBS Curtain-raiser Video posted on the TRBS page across social media
platforms. Please note the following platform specific instructions:-

1. Facebook:
 Link of post to be shared:
https://www.facebook.com/425212467530879/posts/3433035640081865/
 Share the post from your personal profile with a short, interesting caption
 Instead of sharing, you can also post the video from your personal profile and tag our
Facebook page

2. LinkedIn:
 Link of post to be shared:
https://www.linkedin.com/posts/the-red-brick-summit_theredbricksummit-
iimahmedabad-trbs2020-activity-6704403740868308992-5Q3C
 Share the post from your personal profile with a short, interesting caption. Also use
hashtags similar to what we have used.
 Instead of sharing, you can also post the video from your personal profile and tag our
LinkedIn page

3. Twitter:
 Link of post to be shared:
https://twitter.com/redbrickraven/status/1298636251906670594?s=20
 Retweet the post from your personal profile with a short, interesting caption
 Instead of retweeting, you can also tweet the video from your personal profile and tag our
Twitter handle

4. Instagram:
 Link of post:
https://www.instagram.com/p/CEW71G8nv4g/?igshid=hx84trod6bju
 Share this post as a story from your personal account and tag our Insta handle. Also use
hashtags similar to what we have used.
 Post the video from your own account and tag our Insta handle. Also use hashtags similar
to what we have used.
After doing the above, follow these steps:-

1. Take screenshots of the posts shared by you and collate them in a word document. The number of
likes, comments etc. should be visible in the screenshot (do not worry if they are not a lot). The
screenshots must be close to the time of submitting the document so that people have got time to
like and comment on it.

2. Include the links to these posts as well in the word document and make sure these posts are public.

The links for our official pages are:

LinkedIn - https://www.linkedin.com/company/the-red-brick-summit/

Facebook - https://www.facebook.com/IIMATRBS/

Instagram - https://www.instagram.com/trbsiima/

Twitter - https://twitter.com/redbrickraven

Once you have created the document, upload it through this Google form:

https://forms.gle/j5WF6wKNuuWQzBfV8

Please note, the screenshots should corroborate the numbers you enter in the Google form.

Deadline: 6th September, 11:59 PM

The Google form would ask you for:

1. Name
2. Gender
3. College, University
4. Course
5. Year
6. Phone Number
7. Platforms on which the post has been shared
8. Reason for not sharing on specific platforms – Eg. Do not have an Instagram account
9. Number of likes on Facebook. Please write 0 in-case you have not shared the post on Facebook.
10. Number of likes on LinkedIn. Please write 0 in-case you have not shared the post on LinkedIn.
11. Number of favorites on Twitter. Please write 0 in-case you have not shared the post on Twitter.
12. Number of views on Instagram story/likes on Insta post. Please write 0 in-case you have not shared
the post on Instagram.
13. Upload the Word Document with the screenshots
14. Referral details (if any)- details are given on the next page
Referral Program (Optional)

Here is way to up-your game and win score some bonus points in the races towards becoming the best
strategizer. Refer candidates to become TRBS 2020 Campus Strategizers. These candidates must be
current students of any under-graduate or post-graduate university and will be directly eligible for Round
2. If we receive a Round 2 submission from these candidates, we will add 20 points (per candidate) to your
performance score in the final week of the CS program. The only condition is that these candidates must
score at least 50 points once the CS program begins (this will not be very difficult since the program is over
6 weeks).

So, if your referrals do well, they would be boosting your scores. You can refer up to 10 candidates. Please
refer to the link give below to make referrals:

Google Form

Referral 1: Name, Phone Number, Email-ID, College, Year

Referral 2: Name, Phone Number, Email-ID, College, Year

Referral 3: Name, Phone Number, Email-ID, College, Year

Referral 4: Name, Phone Number, Email-ID, College, Year

Referral 5: Name, Phone Number, Email-ID, College, Year

Referral 6: Name, Phone Number, Email-ID, College, Year

Referral 7: Name, Phone Number, Email-ID, College, Year

Referral 8: Name, Phone Number, Email-ID, College, Year

Referral 9: Name, Phone Number, Email-ID, College, Year

Referral 10: Name, Phone Number, Email-ID, College, Year