LOVELY PROFESSIONAL UNIVERSITY

MITTAL SCHOOL OF BUSINESS FACULTY OF BUSINESS

Name of the faculty member – ---------------------------- Dr. Kulvinder Kaur

---------------------------------------

Course Code: Course Title: CAREER PLANNING - II

MGN200M
Activity No: 7 and 8 Activity Title:
Social media Profile

Student Roll No: Student Reg. No: 12302316

RQ2302B41
Term: 2ND Section: Q2302
(Use 12 Font Size, Times New Roman and 1.5 line spacing for report)

Learning Outcomes: (Student to write briefly about learnings obtained from the activity)

Declaration:

I declare that this Assignment is my individual work. I have not copied it from any other
students’ work or from any other source except where due acknowledgement is made
explicitly in the text, nor has any part been written for me by any other person.

Student’ Signature:

Evaluator’s Comments (For Instructor’s use only)

Evaluator’s Signature and Date:

Use screenshots/ written text, wherever applicable. Use your own creativity to complete this task

Task Guidelines Evaluation Criteria

Social Media and
Networking Importance
Research the importance Explore the significance of social media and - Comprehensive
of social media and professional networking platforms in understanding of the
networking in career building connections, accessing job importance of social media
advancement opportunities, and enhancing your career. and networking
Identify and describe specific social media - Identification and
Identify relevant platforms and networking strategies that are explanation of relevant
platforms and strategies most effective in your desired career field. platforms and strategies
Create a plan outlining how you will
leverage social media and networking
Develop a personal social platforms to enhance your professional
media and networking brand and expand your professional - Well-developed social
plan network. media and networking plan
LinkedIn Profile
Creation
Research and analyse examples of effective - Identification and
LinkedIn profiles in your desired field. understanding of key
Research effective Identify key elements, such as a professional elements of effective
LinkedIn profiles headline, summary, experience, and skills. LinkedIn profiles
Utilize the knowledge gained to craft a well-
written and visually appealing LinkedIn - Clear and concise
Create a compelling profile that highlights your skills, presentation of information
LinkedIn profile experiences, and career aspirations. on the LinkedIn profile
Optimize your LinkedIn profile by
incorporating relevant keywords, - Effective optimization and
Optimization and professional branding statements, and branding of the LinkedIn
professional branding engaging visual elements. profile

Social Media and Networking Importance

Importance of Social Media and Networking in Career Advancement:

 Social media and professional networking platforms have become essential tools for career
advancement in today's digital age.
 These platforms allow individuals to showcase their skills, connect with industry professionals,
and access job opportunities.
  Building a strong online presence can significantly impact your career prospects, as employers
often use social media to screen potential candidates.

Relevant Platforms and Strategies:

 LinkedIn: A professional networking platform that allows you to connect with professionals in
your field, join industry groups, and showcase your skills and experience.
 Twitter: Useful for following industry trends, engaging with influencers, and sharing content
related to your field.
 Instagram: Can be used to showcase visual content related to your work, such as projects,
designs, or products.
 Networking Strategies: Attend industry events, join professional organizations, and engage with
industry leaders online to expand your network.

Develop a Personal Social Media and Networking Plan:

 Establish clear goals for your social media and networking efforts, such as connecting with a
certain number of industry professionals or securing a job interview.
 Create a schedule for regularly updating your social media profiles and engaging with your
network.
 Use analytics tools to track the effectiveness of your social media and networking activities and
make adjustments as needed.

INSTAGRAM ACCOUNT LINK:

 https://www.instagram.com/plotbusiness?igsh=MTRjanhpdGw1b3p0dg==

LINK TO INSTAGRAM PROFILE:

 https://www.instagram.com/p/C5k08n_PoYc/?igsh=MXZ3MGpraHBqeGI5dg==

 https://www.instagram.com/p/C5k02sQverH/?igsh=dDF6cHRldXczdTV5

LinkedIn Profile Creation

Research Effective LinkedIn Profiles:

 Look for profiles of professionals in your field who have a strong presence on LinkedIn.
 Pay attention to their headline, summary, work experience descriptions, skills section, and any additional
sections they have added, such as projects or publications.

Create a Compelling LinkedIn Profile:

 Use a professional profile photo that reflects your personal brand.

 Write a compelling headline that highlights your expertise and value proposition.
 Craft a summary that showcases your skills, experiences, and career goals in a concise and engaging
manner.
 List your work experience, focusing on achievements and quantifiable results.
 Highlight your skills and endorsements from colleagues and peers.

Optimization and Professional Branding:

 Use relevant keywords in your headline, summary, and work experience to improve your profile's
visibility in searches.
 Include a professional branding statement that conveys your unique value proposition.
 Use visual elements such as images, videos, and presentations to enhance your profile and showcase
your work.

By following these guidelines, we can create a compelling LinkedIn profile that effectively showcases
our skills, experiences, and professional brand.

LINK TO LINKEDIN PROFILE:

www.linkedin.com/in/raunak-kumar-baa1102b3

LINK TO LINKEDIN POST & ARTICLES:

1. https://www.linkedin.com/posts/raunak-kumar-baa1102b3_lovelyprofessionaluniversity-ugcourses-
business-activity-7183550315940454400-tciW?utm_source=share&utm_medium=member_desktop

2. https://www.linkedin.com/pulse/embracing-change-key-strategies-adapting-dynamic-business-kumar-
9xcme/

3. https://www.linkedin.com/pulse/dead-stock-inventory-raunak-kumar-zhc1e/