The American Society

of Safety Professional
Theme: Linkedin Optimization
By Nwani Esther
What to know
about
LinkedIn..
LinkedIn (/lɪŋktˈɪn/) is a
business and employment-
focused social media
platform that works
through websites and
mobile apps. It launched
on May 5, 2003. It is now
owned by Microsoft.
LinkedIn is a powerful tool
for professionals to
showcase their skills and
experience, connect with
others in their industry,
and find new job
opportunities.
 Difference
between LinkedIn
and facebook
Facebook and LinkedIn
are popular social
networking websites.
The profiles in
Facebook are created
for the purpose of
connecting to friends
and family to keep in
touch. LinkedIn is more
business-oriented, and
mainly for professional
networking.
Benefits of Linkedin
Professional networking:
Job opportunities
Industry insights
Brand building
Learning opportunities
Business development
Opening a
LinkedIn
account now!
Go to play
store
Download and
install
Let's get
ahead to
optimize
LinkedIn
optimization
Process
Complete your profile: Make sure
to fill out all the sections of your
profile, including your summary,
work experience, education, skills,
and recommendations. This will
make your profile more attractive
to potential employers or
connections.
Craft a compelling summary: Use
your summary section to highlight
your skills and experience, and
include specific examples of your
achievements.
Highlight your achievements: Use
your work experience section to
highlight your achievements, not
just your job duties.
LinkedIn
optimization
Use a professional
photo: Use a clear,
professional-looking
headshot as your
profile picture. Avoid
using selfies or
photos with
distracting
backgrounds.
Craft a compelling headline:
Your headline should summarize
your experience and skills in a
way that captures the attention
of viewers.
LinkedIn
optimization
Use keywords: Use keywords
related to your industry or job
function throughout your
profile, including in your
headline, summary, and
experience sections. This can
help your profile show up in
search results.
Engage with others: Engage with
other users on the platform by
commenting on posts, sharing
articles, and joining groups. This
can help you build your network
and establish yourself as a
thought leader in your field.
Keep your profile up to date
 Linkedin
optimization
Craft a compelling
headline: Your
headline should
summarize your
experience and
skills in a way that
captures the
attention of
viewers.
Thank you
Do join us
on our next
program
On
06/05/2023
ThanK
you