1. What is the product?

NAME:- INSTAGRAM.
INSTAGRAM
LAUNCH DATE:- 6TH OCTOBER 2010.
Instagram Founders
Founder and CEO : Kevin Systrom
Co- Founder : Mike Krieger
Mark zuckerberg owner of Instagram form 2012

Current Head of Instagram: - Adam Mosseri

Seed Funding: - $500000 from ( Buseline venture & Andressen

horowitz party)

Total funding:- $57.5 million

KEY TAKEAWAYS

 Instagram sells ads on social media websites and mobile

applications.
  Ad sales are the primary source of Instagram revenue.

 Instagram is experiencing increasing demand for advertising amid an

acceleration of the shift to online commerce spurred on by the
COVID-19 pandemic

Instagram Funding Rounds:

Date Funding Amount Funding Round

Investor name

6th oct 2010 $500k Seed

Baseline venture

2nd Feb 2011 $7M Early Stage Venture. Jack

Dorsey

5th April 2021 $50M Early stage Venture Sequiod

Cap

User research:
Instagram has a total of 800 Million users on the platform from which
30 million brands and advertisers on the platform

Around 500,000 active Influencers and 60% moving toward becoming

an influencer.

Most Influencers make a huge sum of money through the platform.

Some of the top Earnings from single post by Kylie Jenner who has
grown into a millionaire and created an empire through Instagram.
 Influencers posts have made users decisions much simpler by
providing information of new product information, helping them
researching the product and finally buy them as well.

Most used Influencer platform

Most people in Instagram spend at-least 60% or more of their time

engaging in content created by brands and influencers. A survey
states that after seeing these products on Instagram atleast 79% of
the people searched for these products online, 65% looked up the
app or the website and 46% brought the product. These statistics
makes the influencers a vital part of Instagram revenue.

2. Market Size? How many users are present on

app?
 Current Users: - 37 billion people
Current Market size:-
 According to Instagram, 500 million people used Instagram
stories every day in 2020.
 According in India Jan 2020 :- 5.7% of intern population.
Majority of them were Men 72.2% people 18 to 24 age. Number
of people 38700000
 United State :- 104 million
 Brazil:- 100 million
 Indonesia :- 86 million
 India :- 150 million
Top 5 city:- 1. Mumbai, 2. Delhi, 3. Bengluru, 4. Hyderabad, 5.
Kolkata

3. Revenue
In 2020 Instagram Generated $20 billion In Ad revenue.
In 2018 Instagram was estimated to be worth $100 billion
Instagram earn money from paid ads from that they earn $6.82
billion as Paid Advertise Service.

Product/ Service category

1. Static Photos
2. Videos up to 60sec
 IGTV :- Longer Video format 10 min to 1.30 hrs
 Reels:- same as tik tok
 Video Post
3. Stories:- 15 sec. use to promote, hash tag, poll, people come
interact with you easily
4. DM ( Direct Message)
5. Filter Minimum 25 Filter available
6. Explore TAB :- Search Tab
4.How will you increase market size?
They always updated their app by using and added new features in
that like stories, reels option and video calling they provide option to
communicate people in minimum information register.
Also they provide option to all businessmen to use this platform for
promoting their brands.
 Creator account
 Business account
 Different features for both models

5.Growth Percentage per Year?

12.6%

Users

10k-100k 15.9%

100k -1M 16%

1M- 10M 14%
10M + 14.6%